ASIAN SVOD PROVIDER
DELIVERS DIGITAL CONTENT
EXPERIENCE TO OVER
Case Study
WHO?
The customer is a prominent Asian media and entertainment brand.
The customer wanted to enhance their subscription video on demand (SVOD) and transactional video on demand (TVOD) services in a key Asian market to meet consumer demand and compete with digital-first brands like Netflix and Hulu. They aimed to provide a seamless, engaging digital content and commerce experience that would allow consumers to watch their favorite content anytime, anywhere, on any device.
WHAT?
The customer selected CSG Ascendon, a SaaS, cloud-native digital monetization solution, to deliver a premium storefront experience, monetize content, provide secure streaming and downloads, and manage entitlements.
With Ascendon, end users can browse, order, and watch nearly ten thousand titles from the customer's world-class content library on various devices.
The solution supports multiple consumer experiences, including computers, mobile devices, and smart TV platforms, with a graphical, double-byte character set interface for native language searches.
HOW?
By leveraging CSG Ascendon, the customer delivered an immersive SVOD experience to over 1.4 million subscribers in under six months. They now support millions of views each month and generate thousands of monetizable downloads, positioning them strongly in the competitive streaming market.
RESULTS
Millions of views each month generating thousands of downloads to
1.4 Million Subscribers
1 MILLION SUBSCRIBERS
1 MILLION SUBSCRIBERS