European Bank
Boosts Paid Media
Performance Tenfold
with CSG Xponent
Case Study
WHO?
A leading bank in the UK.
The bank sought a solution to boost awareness and adoption of their new faster switching service in the competitive U.K. retail banking sector. They needed advanced web tracking capabilities to monitor individual customer journeys on their site, integrate with a data management platform (DMP) for real-time media spend tracking, and synchronize messages across web and paid media channels for targeted advertising retargeting. This aimed to optimize spend efficiency and enhance consumer confidence in their service through integrated campaigns.
WHAT?
The bank rapidly implemented CSG Xponent to assign anonymous user IDs to website visitors, syncing with a DMP for targeted marketing tailored to individuals who would be likely to use their new service. Using tagging, they created user profiles based on site engagement, compared with similar prospects. Real-time updates ensured current profiles, with visitors surveyed to gauge switching likelihood, enhancing targeting accuracy.
HOW?
In the initial four months, the system analyzed behavior profiles of 250,000 visitors using Journey Orchestration, seamlessly integrating the bank's AdTech with their website.
RESULTS
Increase in
click-through rates
260%
10X
1 Week
Increase in acquisition CTR (paid media)
For go live
VicTrack has the confidence of knowing they are working with an industry-leading solution, with CSG being recognized as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Configure, Price, Quote Applications.
2023 Gartner® Magic Quadrant™
“This is more than a transaction, it’s a partnership. CSG has gone above and beyond.”
— Bruce Moore, Executive General Manager, Telecommunications at VicTrack
Performance Tenfold
Increase in acquisition CTR (paid media)
For go live
