GLOBAL CSP DRIVES
REVENUE GROWTH
WITH REAL-TIME,
CONTEXTUAL COMMUNICATIONS
Case Study
Delivered an intelligent approach to digital engagement,
creating customer loyalty while driving better business results.
WHO?
Global wireless communication service provider operating in over 100 countries.
Wanted to capitalize on their growth opportunity in the small and medium-sized business segment to increase upsell success for existing customer base.
WHAT?
Sent too many generic offers via multiple channels that did not lead to desired outcomes.
Needed a new approach that would allow them to use smart decisioning to identify which messages to send to which audience to make the most impact.
The CSP is now able to utilize machine learning to adapt upsell messages based on customer behavior and analytics, driving better business results.
By leveraging data across otherwise-siloed sources, the platform helps businesses track customers’ journeys, anticipate their needs, and deliver the right messages on the right channels.
The CSP implemented CSG Xponent as the “air traffic control” system for customer notifications to send targeted upsell offers to more than 1 million SMB customers.
HOW?
Boosted digital customer engagement and up-sell conversion.
RESULTS
Increase in email
engagement investment
111%
Increase in up-sell success
336%
Return on initiative
887%
CSG XPONENT CUTS THROUGH THE NOISE
TO ACHIEVE SMART(ER) NOTIFICATIONS
Explore Smart(er) Notifications
Discover CSG Xponent