1
Identify journeys to improve
The company was sending too many generic offers and struggled to generate additional revenue from existing customers.
Astounding outcomes. Accelerated.
How can you achieve game-changing results quickly by improving customer journeys? Here’s how a Fortune 500 telecommunications company saw an 887% return on investment using CSG Xponent Ignite.
2
Put customer data to work
First, the company connected its siloed data sources to CSG Xponent’s vast application programming interface (API) library. This facilitated creation of comprehensive customer profiles that update in real time.
And we’re one of the best places to work! CSG fosters a diverse, flexible and supportive work culture with active investments in DE&I, employee belonging and more.
What makes it all possible? Our team members and the values they live by.
3
Take a journey-centric approach
The company used a customer journey-centric approach to identify the perfect moment for upselling. Then, by leveraging intelligent decisioning, the company could adapt and optimize messaging to be more relevant and personalized to each customer.
4
Demonstrate value quickly
The company managed communications to over 1 million customers, achieved a 336% increase in upsell success and saw an 887% ROI.