– From “The heartbeat of modern marketing,” McKinsey & Company
“Data-activated marketing
can boost total sales by 15 to 20 percent, and digital sales even more
while significantly improving the ROI on marketing spend.”
– From “Artificial intelligence is getting ready for business, but are businesses ready for AI?,” McKinsey & Company
“Companies at the digital frontier—online firms and digital natives such as Google and Baidu— are betting vast amounts of money on AI. We estimate between $20 billion and $30 billion in 2016, including significant M&A activity.”
– From “Navigating the digital future: The disruption of capital projects,” McKinsey & Company
“Digital tools, when applied comprehensively
and efficiently, can reduce overall capital project costs by as much as 45 percent.”