Charticle: Price hikes, subscription fatigue, and password sharing
Digital media trends survey, 12th edition
Charticle: Getting customers to buy premium video
Consumers are piecing together their media and entertainment experience
About Deloitte’s Digital media trends survey
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Born 1946 and prior
Are digital consumers ready
Gaming rises to the big leagues
Charticle: Voice assistants speak to consumers
of US consumers have both pay TV and streaming subscriptions
Charticle: TV viewing trends: Rise of mobile
Podcast: Trends in digital media consumption
Too much advertising pushes consumers away
Podcast: Personal data: The new oil or toxic waste?
Born 1946 and prior
Charticle: Generation X ups its media consumption game
Explore the results
A snapshot of consumer media consumption
Charticle: Boomers haven’t shown a ‘whole lotta love’ for music streaming
Consumers opt for multiple subscriptions to get the content they want
Click to reveal the five generations
Voice assistants are becoming more popular—and useful
Charticle: First control, then consent
Putting together the media puzzle
Digital media segments
eSports, multiplayer video games played competitively for spectators, and video games are now popular pieces in consumers’ entertainment puzzles. eSports is on the rise: One-third of consumers now watch every week. Meanwhile, with 41 percent of overall consumers and 54 percent of Gen Z saying they play at least once a week, games continue to captivate players across generations.
This is the 13th edition of Deloitte’s Digital media trends survey (formerly the Digital democracy survey), conducted by Deloitte’s Technology, Media & Telecommunications practice. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. It also captures consumers’ attitudes and behaviors toward advertising and social networks—and what their preferences might be in the future.
Media consumption statistics by age
Frequency of gaming and eSports (weekly)
% of consumers
of Gen X have both pay TV and streaming subscriptions
Voice-assisted speakers by US household
Digital media trends survey, 13th edition executive summary
Americans are doing it their way, tethering together their own assortment of services from various providers to get what they want, when they want it. They appreciate having so many choices, but with three subscriptions services as the average, many say having to piece together a variety of services is a source of frustration. What bothers them? The total number of subscriptions, the time spent searching for shows they want to watch, and when shows on streaming networks expire.
Gaming and esports
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Beyond weather checks, more and more US consumers are utilizing voice-assisted speakers to search and discover content and access music streaming services. The huge growth in speaker ownership—a 140 percent increase in the past year alone, to 36 percent of all US households—hints at a future in which voice will invade everything, from TVs to home automation systems. But use of voice technology is still evolving—awaiting the killer capability to fuel the voice revolution.
In our Digital media trends survey, 13th edition, we uncovered several key themes that illustrate major shifts in media consumption.
Explore the key themes below or read the executive summary.
“You’re driving me to stream!” TV ad load pushes consumers away from pay TV
Average number of streaming video subscription services among subscribers
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Consumers say pay TV has way too many ads and it’s a turnoff. Literally. With ads topping out at nearly 20 minutes per hour, 75 percent of consumers say that’s way too many, and 82 percent are frustrated by seeing the same ads over and over again. What’s just the right amount of advertising? No more than eight minutes of ads per hour. After 16 minutes, consumers say they stop watching.
From streaming services to pay TV to gaming platforms to video games, Americans are “piecing together” their media and entertainment options to suit their needs. But consumers say they have to work hard to find their desired content—and pay for multiple subscriptions—to have it their way. Will the costs start to outweigh the benefits?
Charticle: Gen Z and millennial travel
Digital media trends survey, 13th edition