Digital media trends survey, 13th edition
A snapshot of consumer media consumption
From streaming services to pay TV to gaming platforms to video games, Americans are “piecing together” their media and entertainment options to suit their needs. But consumers say they have to work hard to find their desired content—and pay for multiple subscriptions—to have it their way. Will the costs start to outweigh the benefits?
Explore the results
About Deloitte’s Digital media trends survey
This is the 13th edition of Deloitte’s Digital media trends survey (formerly the Digital democracy survey), conducted by Deloitte’s Technology, Media & Telecommunications practice. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. It also captures consumers’ attitudes and behaviors toward advertising and social networks—and what their preferences might be in the future.
Media consumption statistics by age
Born 1946 and prior
Consumers are piecing together their media and entertainment experience
In our Digital media trends survey, 13th edition, we uncovered several key themes that illustrate major shifts in media consumption.
Explore the key themes below or read the executive summary.
Putting together the media puzzle
Americans are doing it their way, tethering together their own assortment of services from various providers to get what they want, when they want it. They appreciate having so many choices, but with three subscriptions services as the average, many say having to piece together a variety of services is a source of frustration. What bothers them? The total number of subscriptions, the time spent searching for shows they want to watch, and when shows on streaming networks expire.
Consumers opt for multiple subscriptions to get the content they want
of Gen X have both pay TV and streaming subscriptions
of US consumers have both pay TV and streaming subscriptions
Average number of streaming video subscription services among subscribers
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Digital media trends survey, 13th edition executive summary
Born 1946 and prior
Beyond weather checks, more and more US consumers are utilizing voice-assisted speakers to search and discover content and access music streaming services. The huge growth in speaker ownership—a 140 percent increase in the past year alone, to 36 percent of all US households—hints at a future in which voice will invade everything, from TVs to home automation systems. But use of voice technology is still evolving—awaiting the killer capability to fuel the voice revolution.
Voice assistants are becoming more popular—and useful
Voice-assisted speakers by US household
eSports, multiplayer video games played competitively for spectators, and video games are now popular pieces in consumers’ entertainment puzzles. eSports is on the rise: One-third of consumers now watch every week. Meanwhile, with 41 percent of overall consumers and 54 percent of Gen Z saying they play at least once a week, games continue to captivate players across generations.
Gaming rises to the big leagues
Frequency of gaming and eSports (weekly)
% of consumers
Consumers say pay TV has way too many ads and it’s a turnoff. Literally. With ads topping out at nearly 20 minutes per hour, 75 percent of consumers say that’s way too many, and 82 percent are frustrated by seeing the same ads over and over again. What’s just the right amount of advertising? No more than eight minutes of ads per hour. After 16 minutes, consumers say they stop watching.
Too much advertising pushes consumers away
“You’re driving me to stream!” TV ad load pushes consumers away from pay TV
Click to reveal the five generations
Read the latest article
Gaming and esports
Digital media segments
Digital media trends survey, 12th edition
Charticle: TV viewing trends: Rise of mobile
Charticle: Getting customers to buy premium video
Charticle: Voice assistants speak to consumers
Charticle: First control, then consent
Are digital consumers ready
Podcast: Personal data: The new oil or toxic waste?
Charticle: Price hikes, subscription fatigue, and password sharing
Podcast: Trends in digital media consumption
Charticle: Generation X ups its media consumption game
Charticle: Boomers haven’t shown a ‘whole lotta love’ for music streaming
Charticle: Gen Z and millennial travel
Video streaming wars, redrawing battle lines
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