Podcast: Connectivity and mobile trends
Gen x
Global TMT Predictions
Age 14–22
Born 2005–1997
Connectivity and Mobile Trends Survey
70M
The broader availability of 5G is expected to
be foundational for the demand and growth of
new services that benefit from fast connections
or even enhancing existing services. Consumers
intend to play more mobile and streaming video games and use augmented reality (AR) and
virtual reality (VR) in new ways.
Generational breakdown
2020 Media & Entertainment Outlook
more than 40%
11%
Millennials
Get in touch
28%
US consumers are delaying their smartphone upgrades
Consumers are preparing for 5G connectivity
and smartphone innovation
Consumers want better smartphones, with 5G part of the package
2020 Media & Entertainment
Outlook
63M
Mobile connectivity: Performance and price matter most
Boomers
2020 Telecommunications Outlook
67%
Consumers are more or less satisfied with their
carriers—they most value network performance
and affordability. But that doesn’t mean that
carriers can afford complacency. As 5G is rolled out
in the United States, consumers will likely adopt the
service quickly—if it delivers on its promise of
faster speeds and better coverage.
Consumers are preparing for 5G connectivity
and smartphone innovation
62%
Consumers want better smartphones, with 5G part of the package
User Friendly
podcast episode
KEY FINDINGS
84%
28M
73M
KEY FINDINGS
67%
28%
28%
and about
Age 37–53
Born 1982–1966
Privacy: Customers demand a better deal
Phil Wilson
Managing director
Deloitte Consulting LLP
phwilson@deloitte.com
Charticle: How will millennials and
Gen Z use 5G?
Get in touch
Dbriefs Webcast
Mobile and device trends: Consumer shifts in new age of wireless
People have awakened to the ways that companies routinely collect and
monetize their personal data, and they
are demanding a better deal when it
comes to their privacy and security.
of consumers
with home internet say
that they will likely replace
it with 5G Wi-Fi service if it
delivers speeds equivalent
to those of fiber.
The future of
cloud gaming
more than 40%
To convince consumers to upgrade to
5G in-home connectivity, it will have to live
up to its promise of game-changing
speeds and bandwidth in home at a cost
that consumers find reasonable.
Get in touch
35%
2020 Telecommunications Outlook
5G deployment: The chance to lead for a decade
Mobile connectivity: Performance and price matter most
Download the full report
2020 Media & Entertainment
Outlook
34M
Charticle: Mobile shopping and payment trends
Phil Wilson
Managing director
Deloitte Consulting LLP
phwilson@deloitte.com
5G: A smart choice for
a smart home
5G could revolutionize
digital entertainment
Download the full report
User Friendly
podcast episode
Read the survey
would use AR/VR.
Digital media trends survey, 13th edition
Sign up for our Dbriefs webcast
of consumers
believe they should be paid
by companies that profit
from their data.
Price/cost
Matures
Dan Littman
Principal
Deloitte Consulting LLP
dlittmann@deloitte.com
11%
Download the full report
As US telecommunications companies and device makers plan strategies for rollouts of next-generation wireless technology, they’re looking to consumers to drive demand for faster, more reliable internet service. US consumers are ready for more when it comes to wireless connectivity, both on the go and in the home.
We invite you to read the report and explore the key survey findings.
To complete the picture around the devices we use, the way we connect to them, and the media we consume on them, check out our Digital Media Trends Survey.
5G could revolutionize
digital entertainment
Digital media trends survey, 13th edition
of Gen Z and millennials would play more mobile video games
5G could revolutionize digital entertainment
Download the full report
Consumers want better smartphones, with 5G part of the package
Network performance
The battle for the home
Privacy: Customers demand a better deal
Sign up for our
Dbriefs webcast
Dan Littman
Principal
Deloitte Consulting LLP
dlittmann@deloitte.com
Phil Wilson
Managing director
Deloitte Consulting LLP
phwilson@deloitte.com
5G: A smart choice for
a smart home
5G: A smart choice for a smart home
Sign up for our Dbriefs webcast
Age 14–22
Born 2005–1997
Download the full report
Age 73+
Born 1946 and prior
31%
Top two responses amongst all smartphone users:
Dan Littman
Principal
Deloitte Consulting LLP
dlittmann@deloitte.com
Build it and they will embrace it
of consumers
would upgrade to a 5G smartphone.
Read the survey
People have awakened to the ways that companies routinely collect and
monetize their personal data, and they
are demanding a better deal when it
comes to their privacy and security.
Download the full report
of consumers
would upgrade to a 5G smartphone.
Podcast: Connectivity and mobile trend
The battle for
the home
To convince consumers to upgrade to
5G in-home connectivity, it will have to live
up to its promise of game-changing
speeds and bandwidth in home at a cost
that consumers find reasonable.
of consumers
believe they should be paid
by companies that profit
from their data.
28M
63M
Millennials
of consumers have at least
one home automation device.
Mobile connectivity: Performance and price matter most
of Gen Z and millennials would play more mobile video games
5G: A smart choice for a smart home
Age 23–36
Born 1996–1983
of consumers
with home internet say
that they will likely replace
it with 5G Wi-Fi service if it
delivers speeds equivalent
to those of fiber.
Generational breakdown
Home automation and control devices are poised to cross over into mass adoption—and 5G could provide the push they need.
31%
5G deployment: The chance to lead for a decade
Nearly one-third of surveyed consumers
have a smartphone that is two years old
or older. Could 5G-capable smartphones
spur the next upgrade cycle?
The report finds that consumers are ready for fifth-generation (5G) connectivity, and many are
prepared to begin using the service for their home internet as well as mobile data plans. It’s up to the telecommunications industry to roll it out to consumers.
5G could revolutionize digital entertainment
70M
Nearly one-third of surveyed consumers
have a smartphone that is two years old
or older. Could 5G-capable smartphones
spur the next upgrade cycle?
The broader availability of 5G is expected to
be foundational for the demand and growth of
new services that benefit from fast connections
or even enhancing existing services. Consumers
intend to play more mobile and streaming video games and use augmented reality (AR) and
virtual reality (VR) in new ways.
2020 Media & Entertainment
Outlook
The inaugural edition of our Connectivity and Mobile Trends Survey provides insight into how five generations of US consumers are interacting with smartphones, connected devices, mobile technologies, and the internet, as well as their attitudes toward mobile and connectivity providers.
35%
Consumers want better smartphones, with 5G part of the package
of consumers have at least
one home automation device.
About the survey
Matures
![]()
Age 37–53
Born 1982–1966
Podcast: Connectivity and mobile trends
2020 Media & Entertainment
Outlook
Related content
73M
Age 54–72
Born 1965–1947
5G deployment: The chance to lead for a decade
34M
Age 23–36
Born 1996–1983
US consumers are delaying their smartphone upgrades
Home automation and control devices are poised to cross over into mass adoption—and 5G could provide the push they need.
Kevin Westcott
Vice chairman
US Telecom, Media & Entertainment
sector leader
Deloitte Consulting LLP
kewestcott@deloitte.com
About the survey
Jeff Loucks
Executive director
Deloitte Center for Technology,
Media & Telecommunications
Deloitte Services LLP
jloucks@deloitte.com
US consumers are delaying their smartphone upgrades
The battle for
the home
28%
Download the full report
Gen Z
The inaugural edition of our Connectivity and Mobile Trends Survey provides insight into how five generations of US consumers are interacting with smartphones, connected devices, mobile technologies, and the internet, as well as their attitudes toward mobile and connectivity providers.
Mic Locker
Principal
US Telecom, Media & Entertainment
consulting leader
Deloitte Consulting LLP
miclocker@deloitte.com
Mobile connectivity: Performance and price matter most
If 5G were available,
Gen x
would use AR/VR.
Contact our industry specialists for additional insights about the Connectivity and Mobile Trends Survey.
Jeff Loucks
Executive director
Deloitte Center for Technology,
Media & Telecommunications
Deloitte Services LLP
jloucks@deloitte.com
Download the full report
Dbriefs Webcast
Mobile and device trends: Consumer shifts in new age
of wireless
Boomers
Mic Locker
Principal
US Telecom, Media & Entertainment
consulting leader
Deloitte Consulting LLP
miclocker@deloitte.com
Price/cost
Consumers are more or less satisfied with their
carriers—they most value network performance
and affordability. But that doesn’t mean that
carriers can afford complacency. As 5G is rolled out
in the United States, consumers will likely adopt the
service quickly—if it delivers on its promise of
faster speeds and better coverage.
Top two responses amongst all smartphone users:
Age 54–72
Born 1965–1947
Gen Z
use three or more
control devices.
Related content
Kevin Westcott
Vice chairman
US Telecom, Media & Entertainment
sector leader
Deloitte Consulting LLP
kewestcott@deloitte.com
The future of
cloud gaming
The report finds that consumers are ready for fifth-generation (5G) connectivity, and many are
prepared to begin using the service for their home internet as well as mobile data plans. It’s up to the telecommunications industry to roll it out to consumers.
Download the full report
use three or more
control devices.
The battle for the home
If 5G were available,
The future of
cloud gaming
62%
Privacy: Customers demand a better deal
Dbriefs Webcast
Mobile and device trends: Consumer shifts in new age of wireless
Kevin Westcott
Vice chairman
US Telecom, Media & Entertainment
sector leader
Deloitte Consulting LLP
kewestcott@deloitte.com
2020 Telecommunications Outlook
Charticle: How will millennials and
Gen Z use 5G?
Sign up for our Dbriefs webcast
Mic Locker
Principal
US Telecom, Media & Entertainment
consulting leader
Deloitte Consulting LLP
miclocker@deloitte.com
Privacy: Customers demand a better deal
Age 73+
Born 1946 and prior
Global TMT Predictions
Network performance
84%
Charticle: Mobile shopping and payment trends
Digital media trends survey, 13th edition
and about
To complete the picture around the devices we use, the way we connect to them, and the media we consume on them, check out our Digital Media Trends Survey.
Contact our industry specialists for additional insights about the Connectivity and Mobile Trends Survey.
Jeff Loucks
Executive director
Deloitte Center for Technology,
Media & Telecommunications
Deloitte Services LLP
jloucks@deloitte.com
Watch our video