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Mild is too simple and more of the same old thing. This could also be said of chasing leads. They're too narrow and don't provide enough insights to optimize the buying process.
Too hot! The hot sauce is overwhelmingly spicy, with too much going on to even grasp the flavor. Similarly, accounts are too broad to pinpoint the right contact to reach out to.
Now that's just right, exactly what Goldilocks was hoping for! Buying groups solves the limitations of both the mild sauce (leads) and the hot sauce (accounts).
As Goldilocks came to realize with her experiment, the medium-spiced sauce (buying groups) is just right.
Why? Because it solves the limitations of both the mild-spiced sauce (lead-based approach) and the too-hot sauce (account-based approach).
Find out more about these limitations in the blog 9 Reasons Why Buying Groups Will Be The Next Big Thing In B2B, by our CMO, Jon Miller