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FRAGRANCE
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Selection process
After reviewing thousands of applicants, the Who What Wear team created a “short list” of 800 potential winners. From there, we put our 20 in-house testers to work, spending months rigorously testing hundreds of products. We completely ignored price point and brand reputation to avoid bias, and we disqualified any products that we didn’t immediately love. Testers assigned each product two separate ratings: one for efficacy and one for overall likability (where packaging, design, scent, etc., could come into play). Once we landed on our 100 winners, we asked some of the best beauty experts in the industry to weigh in on their favorites, providing helpful insight into ingredients, formulas, and overall It factor. You can look forward to seeing their careful notes throughout our list of winners.
Enter Our Giveaway of Award-Winning Products
We’re giving away bundles (valued at $500) of winning products from the Who What Wear 100 Beauty Awards, featuring cult-favorite brands such as K18, HigherDose, U Beauty, Tower 28 Beauty, and Gisou.
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the who what wear 100 beauty awards
Welcome to the inaugural Who What Wear 100 Beauty Awards, a tight, hyper-curated list of the 100 best beauty products on the market. Over the past year, we’ve reviewed and tested thousands of applicants and spent just as many hours debating and deliberating to come up with our final list of winners. With the help of our in-house testers (20 of the most discerning members of the Who What Wear editorial team) and a truly legendary roster of celebrity experts (think renowned dermatologists and facialists, a cosmetic chemist, and the best hair, makeup, and nail artists in the business), we’re 100% confident in our final selections. We’re so excited for you to fall in love with them as much as we have.
tools
the expert panel
Vince Spinnato Cosmetic Chemist, Perfumer, and Certified Nose
photo: Jennifer Daigle
Justine Marjan Celebrity Hairstylist
guest judges
Maya Thomas Assistant Beauty Editor
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NAILS
CLICK TO VIEW CATEGORY WINNERS
Justine Marjan splits her time between L.A. and NYC and is a renowned hairstylist with nearly 20 years of industry experience. Her clients include Gwen Stefani, Ashley Graham, Becky G, Eva Longoria, and more.
photo: Cibelle Levi
Vince Spinnato the founder and CEO of Turnkey Beauty, and his clients include Chanel, Jennifer Lopez, Victoria Beckham, Michael Jordan, Khloé Kardashian, and more.
Elyse Love Board-Certified Dermatologist
Elyse Love, MD, FAAD, is an NYC-based, board-certified dermatologist. In addition to seeing patients, she serves as the dermatologist adviser for Bluemercury and frequently consults for skincare brands on product development.
photo: Troy Hallahan
Renée Loiz Celebrity Makeup Artist
Renée Loiz is an L.A.-based makeup artist and groomer and the founder of Color May Vary, a premier guide to the best Black-owned beauty brands. Her clients include Uzo Aduba, Quinta Brunson, Cynthia Erivo, and more.
photo: Robin Black/Beauty Is Boring
Ava Shamban Cosmetic Dermatologist
Ava Shamban, MD, is an L.A.-based, board-certified dermatologist and the founder of Ava MD. In addition to seeing patients at her practices in Santa Monica and Beverly Hills, she is a member of the American Society for Dermatologic Surgery and the American Academy of Dermatology and serves on the editorial board for The Journal of Clinical and Aesthetic Dermatology.
photo: Ava Shamban
Candace Marino Medical Aesthetician
Candace Marino, also known as The L.A. Facialist, is based in L.A. and has become one of the most sought-after aestheticians in the industry. She’s known for her tailored complexion protocols, and exclusive facial techniques and has earned the trust of a highly discerning celebrity clientele.
photo: Candace Marino
Mo Qin Celebrity Nail Artist
Mo Qin is a New York–based manicurist and the owner of renowned nail salon Oh My Nails. She is currently the U.S. chief educator for Leafgel and has design collaborations with brands such as Revlon, CND, and Sinful Colors. Her clients include Beyoncé, Naomie Harris, Ashley Graham, and more.
photo: Mo Qin
Erin Jahns Beauty Director
Kaitlyn McLintock Associate Beauty Editor
Shawna Hudson Associate Beauty Editor
Kat Collings Editor in Chief
Tiff Soga Managing Editor
Caitie Schlisserman Group Executive Director, Branded Content
Aniyah Morinia Editor, Branded Content
Eliza Huber Senior Fashion Editor
Anneliese Henderson Senior Editor, Branded Content
Natalie Gray Herder Editor, Branded Content
Jasmine Fox-Suliaman Fashion Editor
Emma Hughes Associate Social Media Editor
Kayla Allen Associate Social Media Editor
Sierra Mayhew Associate Fashion Editor
Natalie Thurman Podcast Producer & Editor
Grace O'Connell Joshua Assistant Shopping Editor
Allyson Payer Senior Fashion Editor
Emma Walsh Associate Beauty Editor, Branded Content
Ana Escalante Assistant Shopping Editor
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Vince Spinnato is the founder and CEO of Turnkey Beauty, and his clients include Chanel, Jennifer Lopez, Victoria Beckham, Michael Jordan, Khloé Kardashian, and more.
Candace Marino, also known as The L.A. Facialist, is based in L.A. and has become one of the most sought-after aestheticians in the industry. She’s known for her tailored complexion protocols and exclusive facial techniques and has earned the trust of a highly discerning celebrity clientele.
editor testers
PHOTO & video Credits: stocksy; natasja fourie/kintzing; roger cabello/trunk archive; lorenzo mazzega/gallery stock; f.miller skincare; marie-christine gerber (visualeyes artists), styling: filipa fernandes; shelby rodriguez
K18 Damage Shield pH Protective Shampoo
$25
why it won:
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BEST SHAMPOO
Loved by all hair types Significantly decreased frizz and increased shine Kept our strands remarkably tangle-free
“I have coily hair, so I am very particular about what shampoos I use, and this is one of the best I’ve ever tried. It does a good job of cleansing my scalp and removing product without drying my hair out.” — Love
Deeply nourishing without weighing down our hair Protects against UV damage Made our strands feel noticeably softer
BESt conditioner
K18 Damage Shield pH Protective Conditioner
$37
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Provided *the* best curl definition We noticed long-lasting hydration and shine No crunchy or crispy finish
BESt styling product for curls
KINKY CURLY Curling Custard
$20
Serum-like texture never left our hair greasy, just impeccably shiny Helped detangle fragile, damp hair Dramatically reduced frizz
BESt hair oil
VERB Ghost Oil
A fast, in-shower treatment that left our hair salon-level shiny Tinted options revived faded, color-treated hair Bouncy, shiny results lasted for an entire week and multiple washes
BESt hair gloss
DPHUE Glossy Glaze
$29
DAE Fairy Duster Dry Shampoo
$30
Looked truly invisible on all hair colors Travel-friendly Absorbed oil without adding buildup
“This is the only dry shampoo I have tried and actually love. It doesn’t leave any residue on the hair and it’s super light while working effectively.” — Marjan
BEST DRY SHAMPOO
Transformed sparse brows in just one month Brows looked and felt shiny, full, and strong Results were so noticeable that co-workers thought our testers had gotten brow tints
BESt brow serum
REVITALASH Advanced Eyebrow Conditioner
$111
Replaced our Latisse subscriptions Works quickly with dramatic, ultra-fluttery results Easy-to-apply formula that caused minimal irritation/redness
“I’ve tried everything on the market, and this is the one lash serum I see a noticeable difference with. This is a staple for me, and my lashes are long enough to regularly go mascara-free.” — Marino
BESt lash serum
GRANDELASH GrandeLash Lash Enhancing Serum
Just one treatment dramatically increased shine and softness Oil-based formula kept hair hydrated, not brittle Helped repair hair in just 10 minutes with lasting results
Best Treatment for Bond Repair
EPRES Bond Repair Treatment
$48
Stood up to 450-degree heat Felt lightweight on all hair types Added instant shine, smoothness, and softness
Best Heat Protectant
Oribe Gold Lust Dry Heat Protection Spray
$46
Effortlessly detangled all hair types Protected our hair from heat and UV damage Decreased breakage and overall damage
Best Leave-In Conditioner
Unite Hair 7Seconds Detangler
$38
Absolutely “divine” scent The one pre-shampoo treatment that left our hair feeling completely transformed post-wash Luxurious, balm-to-oil formula that can double as a styling product
Best Hair Mask
Hair Rituel by Sisley-Paris Restructuring Nourishing Balm
$135
Easy to use Smooth, semimatte finish Kept sleek styles in place all day long
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan
Best Styling Stick
R+CO Dart Pomade Stick
Nonsticky formula that feels invisible on the hair Provided all-day, weightless hold Gave the finest of hair textures even volume from root to tip
“Oftentimes, root lift sprays can make it hard to blow-dry the hair, but this one feels weightless and gives great lift and volume—especially on finer hair types.” — Marjan
Best Volumizing Spray
Rōz Root Lift Spray
$42
Easy, hassle-free application Testers noticed new growth in just a few weeks Hair felt thicker and more voluminous upon styling
Best scalp serum
Act+Acre Stem Cell Scalp Serum
$86
Completely nixed our most stubborn frizz No other hair product has made our thick hair feel so soft Subtle yet pleasant scent
Best smoothing treatment
Color Wow Extra Strength Dream Coat
$32
Gave our hair a soft, brushable hold Beloved by celebrity hairstylists Zero stickiness or residue
Best hairspray
L’Oréal Paris Elnett Satin Extra Strong Hold Hairspray
$16
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Best Smoothing Treatment
Left our skin hydrated, clean, and supple Luxurious lather that didn’t strip Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Best Hairspray
R+Co Root Lift Spray
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan, Celebrity Hairstylist
“Oftentimes, root lift sprays can make it hard to blow-dry the hair, but this one feels weightless and gives great lift and volume—especially on finer hair types.” — Marjan, Celebrity Hairstylist
Best Scalp Serum
Stood up to 450-degree heat Felt lightweight and weightless on all hair types Added instant shine, smoothness, and softness
Epres Bond Repair Treatment
Grande Cosmetics GrandeLash Lash Enhancing Serum
Best Lash Serum
“I’ve tried everything on the market, and this is the one lash serum I see a noticeable difference with. This is a staple for me, and my lashes are long enough to regularly go mascara-free.” — Marino, Medical Aesthetician
Revitalash Advanced Eyebrow Conditioner
Best Brow Serum
Dae Fairy Duster Dry Shampoo
Best Dry Shampoo
“This is the only dry shampoo I have tried and actually love. It doesn’t leave any residue on the hair and it’s super light while working effectively.” — Marjan, Celebrity Hairstylist
DPHue Glossy Glaze
Best Hair Gloss
Verb Ghost Oil
Best Hair Oil
Kinky Curly Curling Custard
Best Styling Product for Curls
K18 Damage Shield Protective Conditioner
Best Conditioner
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love, Board-Certified Dermatologist
Best Shampoo
“I have coily hair, so I am very particular about what shampoos I use, and this is one of the best I’ve ever tried. It does a good job of cleansing my scalp and removing product without drying my hair out.” — Love, Board Certified Dermatologist
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Diptyque Do Son Eau de Parfum
$230
One of the only fragrances our testers would commit to signature-scent status Smells like: dewy skin and freshly bloomed flowers—probably during twilight hour after a long summer day A slightly woody, slightly flowery scent composed of tuberose, jasmine, orange blossom, and amberwood
“The Do Son Eau de Parfum is an interpretation of tuberose with additional woody notes. It is compounded by luxury craftsmanship.” — Spinnato
Best Woody Fragrance
Perfumehead Canadian Tuxedo Extrait de Parfum
$425
*The* perfume to wear if you want to smell intoxicatingly good—and like absolutely no one else Smells like: what celebrities wear on date night A warm, sultry, and spicy scent composed of coriander, orange flower, bay leaf, cumin, patchouli, cedarwood, tonka bean, Peru balsam, and cistus absolute
“This prestigious fragrance is hand-crafted in small batches from the world’s finest essential oils and natural extracts. Sensual coriander and cumin are paired with exotic Peru balsam and tonka bean to generate a warm, long-lasting scent. I’d say it’s one of the most luxurious fragrances on the market.” — Spinnato
Best Amber Fragrance
Ellis Brooklyn Salt Eau de Parfum
$110
According to our testers, it’s “an expensive vacation to the Amalfi Coast, bottled” Smells like: a salt-crusted mermaid soaking in the sun An addictive, salty, and creamy scent composed of ylang-ylang, violet, Tahitian tiare, magnolia, musk, ambergris, and sandalwood
“Sensual mandarin and sweet jasmine are blended perfectly with sandalwood and creamy vanilla for a happy, floral, amber finish. This is a comforting scent that radiates sun, fun, and glamour.” — Spinnato
Best Solar Fragrance
Parfums de Marly Delina Eau de Parfum
$375
An all-time favorite scent among our editors that constantly won us compliments Smells like: a long embrace after walking through a European garden for hours An alluring, floral, and sweet scent composed of rhubarb, lychee, bergamot, Damascena rose, vanilla, cashmeran, musk, and vetiver
“Delina warms on your skin with soft white musk, cashmere, and vetiver, which come together to create a slightly woody fragrance that’s cozy and comforting yet quietly seductive.” — Spinnato
Best Floral Fragrance
Dior Miss Dior Eau de Parfum
$165
Gave our testers a comforting hit nostalgia that they immediately wanted to revisit and wear Smells like: receiving an unexpected bouquet of flowers from a stranger while window-shopping An iconic, highly elevated floral scent composed of lily of the valley, peony, iris, Centifolia rose, and soft musk
“Miss Dior is like a striking bouquet of beautiful flowers that can be worn any time of year, day or night. At the base, slight notes of tender wood envelop the composition. In addition, it has an unbelievable staying power that lasts all day.” — Spinnato
Best Cult-Classic Fragrance
Snif Crumb Couture
$65
Was the surprise favorite scent among both our NYC and L.A. offices. (Testers fought over who could bring it home!) Smells like: emerging from a French café with the scent of fresh-baked patisserie and frothy foam lattes subtly baked into our skin A warm, slightly sweet scent composed of croissant accord, wildberry jam, black currant, toasted vanilla, tonka bean, sandalwood
“Dessert-y, gourmand scents are very popular right now, and Crumb Couture is the crown jewel of this current trend. Reminiscent of a familiar bakery or a luxurious baked good, it serves up comforting notes, which creates an intimate, warm, and homey feel.” — Spinnato
Best New Favorite Fragrance
Henry Rose Blonde Barry Body Spray
$75
Testers loved to use this water-based, alcohol-free spray on the body and as a room and linen/clothing spray Smells like: a juicy, impromptu picnic in the forest at midnight A perfect fruity, floral scent composed of notes like blood orange, black currant, nectarine, blackberry, cosmo fruit, musk, cedarwood, and patchouli
“This body spray has a longevity of a couple of hours, and for body sprays, that is quite unusual. I can smell way beyond the top (berry) notes, and light notes of patchouli and cedar round out the dry-down, making it very unisex and great for anyone to wear.” — Spinnato
BEST body spray
The* perfume to wear if you want to smell intoxicatingly good—and like absolutely no one else Smells like: what celebrities wear on date night A warm, sultry, and spicy scent composed of coriander, orange flower, bay leaf, cumin, patchouli, cedarwood, tonka bean, Peru balsam, and cistus absolute
“This prestigious fragrance is hand-crafted in small batches from the world’s finest essential oils and natural extracts. Sensual coriander and cumin are paired with exotic Peru balsam and tonka bean to generate a warm, long-lasting scent. I’d say it’s one of the most luxurious fragrances on the market.” — Spinetto, Cosmetic Chemist, Perfumer and Certified Nose
“Sensual mandarin and sweet jasmine are blended perfectly with sandalwood and creamy vanilla for a happy, floral, amber finish. This is a comforting scent that radiates sun, fun, and glamour.” — Shamban, Cosmetic Dermatologist
“Dessert-y, gourmand scents are very popular right now, and Crumb Couture is the crown jewel of this current trend. Reminiscent of a familiar bakery or a luxurious baked good, it serves up comforting notes, which creates an intimate, warm, and homey feel.” — Spinetto, Cosmetic Chemist, Perfumer and Certified Nose
Best Body Spray
“Sensual mandarin and sweet jasmine are blended perfectly with sandalwood and creamy vanilla for a happy, floral, amber finish. This is a comforting scent that radiates sun, fun, and glamour.” — Spinetto, Cosmetic Chemist, Perfumer and Certified Nose
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Biologique Recherche Masque Caviar Vert
$45
Perfectly formed to our face for easy application and wear Great for travel Immediately helped plump up and smooth our complexions
“This mask blew me away upon first use. It has an instant tightening and plumping effect and is formulated with green caviar and collagen to tighten and tone the epidermis to improve the appearance of the skin and the underlying structure.” — Marino
Best Face Mask
IS Clinical Active Serum
$142
Helped acne disappear within 48 hours Lessened the appearance of fine lines and wrinkles Brightened and smoothed our complexions
“This serum is the equivalent of a red carpet facial. It gently exfoliates the skin, increases cell turnover, stimulates collagen production, brightens the complexion, improves texture, and also manages breakouts, lines, and wrinkles. It’s a great retinol alternative for pregnant and breastfeeding moms.” — Marino
Best Retinol Alternative
U Beauty Resurfacing Compound
$228
Made our pores look practically invisible Fine lines and wrinkles were dramatically reduced Our skin looked brighter and more even
“A great at-home product you can use to support skin resurfacing, toning, and brightening without irritation.” — Shamban
best Retinol serum
Sofie Pavitt The Mandelic Clearing Serum
$54
Dramatically helped clear and prevent breakouts Hydrates and exfoliates the skin simultaneously Noticeably smoothed our skin texture
“Mandelic acid is my favorite skincare acid and the unsung hero of AHAs. It’s known for its antibacterial, exfoliating, and brightening properties, making it suitable for active acne, post-acne scarring, lines, wrinkles, and discoloration. Basically, anyone can and should be using it.” — Marino
Best Serum for Acne
Le Prunier Plum Beauty Oil
$72
Scent our testers described as “heavenly” Can be used on the face, hands, hair, and body Lightweight formula sinks in quickly and didn’t clog our pores
Best Face Oil
Koh Gen Do Cleansing Water Cloth
$24
Felt gentle and soothing Effortlessly removed our makeup Great for traveling
Best Makeup Remover
SkinBetter Science Trio Luxe Moisture Treatment
$175
Testers loved the luxurious, velvety texture Rich and hydrating without triggering our acne-prone skin Completely revived dry, dull skin and improved the look of skin texture
“This rich moisturizer is designed to give instant and long-lasting moisture to the most sensitive, dry skin.” — Love
Best Nighttime Moisturizer
Dieux Skin Instant Angel Lipid-Rich Barrier Repair Cream with Ceramides
Provided long-lasting hydration to even the driest skin Absorbed beautifully but left skin with a glassy finish Unscented and played well with all skin types, even oily and acne-prone
“Rich in texture but not greasy, this cream helps to firm, strengthen, and smooth the skin. It’s especially great for addressing premature signs of aging, dehydration, or atopic disruption.” — Shamban
Best Daytime Moisturizer
La Roche-Posay Toleriane Rosaliac Face Cream for Visible Redness
$31
The light-green tint completely neutralized our testers’ redness Gave our skin a beautiful, glowing finish Soothed and calmed our skin all day long
“This face cream is ideal for reducing redness and irritation. The color-correcting green pigments help combat redness and soothe skin.” — Shamban
Best Face Cream for Redness
Lawless Beauty Forget the Filler Overnight Lip Plumping Mask
$22
Made our lips look plumper instantaneously and long-term Smooth, nonsticky texture Gave our chapped lips long-lasting hydration
“This is the best overnight lip mask I’ve ever tried. The texture is instantly nourishing without feeling sticky or thick, it has a light cooling effect, and there’s no burn or tingle while it plumps up your lips.” — Marino
BESt lip mask
Filorga Time-Filler Eyes 5-XP Daily Anti-Aging and Wrinkle Reducing Eye Cream
Gave our under-eyes “concealer-level brightness” Boosted eyelash growth Lightweight texture that won’t cause milia or congestion
BESt eye cream
NakedBeauty MD Damask Rose Revitalizing Gold-Infused Hydrogel Eye Mask
Convinced our testers that eye masks can actually work miracles Noticeably brightened and hydrated our under-eyes Stayed put without sliding or slipping
“Antioxidants like ferulic and vitamin C combine to brighten the delicate under-eye area while niacinamide hydrates, brightens, and minimizes the appearance of fine lines and wrinkles.” — Shamban
Best Eye Mask
Vanessa Hernandez VH Method Peel
$90
A few swipes left our skin smooth and radiant Exfoliated without any burn or sting (just a slight tingle!) Testers noticed a reduction in congestion and breakouts
“Like a mini exfoliating peel treatment, this is a gentle but potent blend of actives that will increase glow, plump the skin, and boost elasticity.” — Shamban
Best Chemical Exfoliator
Hero Cosmetics Mighty Patch Original
$13
Completely flattened whiteheads and zits overnight Sucked every last bit of “gunk” from our pimples Prevented testers from touching and picking breakouts
“Made of medical-grade hydrocolloid, these patches have several layers of infused 'gel' to pull out excess sebum while creating a protective environment to help heal and flatten a blemish.” — Shamban
Best Acne Spot Treatment
Tower 28 Beauty SOS Daily Rescue Facial Spray
$28
Supremely calming and soothing Reduced redness and irritation within minutes of application Enhanced the results of any products applied afterward
“This toner treatment can be used any time your skin needs a friend. Highly anti-inflammatory and antibacterial, it will fight redness, calm and soothe irritated skin, and restore pH balance for a protected skin barrier.” — Shamban
BESt face mist
Farmacy Beauty Green Clean Cleansing Balm
$36
Gently removes even the heaviest of makeup Left our skin feeling dewy and hydrated, not stripped Light, citrusy scent our testers loved
“I’m a huge advocate of oil cleansing as a makeup removal step before double-cleansing. This is an amazing balm that will cut through makeup effortlessly before you go in and cleanse the skin.” — Marino
Best Cleansing Balm
Youth to the People Superfood Cleanser
$39
Best Gel-to-Foam Cleanser
Shani Darden Skin Care Moisture Boost Plumping Serum
$78
Kept our skin looking bouncy and hydrated all day Nonsticky formula that effortlessly sinks into the skin Layered well with our other favorite skincare products, including actives
Best Moisture-Boosting Serum
Lancôme Rénergie H.C.F. Triple Serum
$145
Helped fade stubborn pigmentation and acne scars Plumped up our skin to lessen the look of fine lines and wrinkles Increased brightness
Best Serum for Signs of Aging
Mother Science Molecular Hero Serum
$89
Immediately helped to reduce redness Within one month, dark spots had significantly faded Our skin looked brighter and more even overall
Best Serum for Dark Spots
Glow Recipe Watermelon Glow Niacinamide Hue Drops
$35
Boasts a sheer, buildable tint that flattered all our skin tones Gave our skin a glowing, sun-kissed look Noticeably brightened our skin within a few weeks
“These drops add the perfect amount of bronzed glow to the skin. I like to mix them with a touch of foundation, and afterward, I’ll add a bit more to the cheekbones for an extra pop.” — Loiz
Best Brightening Serum
Yon-Ka Paris Vitamin C Serum
$168
Features 20% stable vitamin C that didn’t irritate our testers’ skin Faded the look of our dark spots and noticeably brightened our skin The oil-based formula did not oxidize after opening
Best Vitamin C Serum
EltaMD UV Clear Broad-Spectrum SPF 46
$43
Noncomedogenic so it won’t clog pores or cause breakouts Hypoallergenic formula is great for people who run sensitive or have rosacea Helped to even out and brighten our complexion
“This SPF has stood the test of time. It is a lightweight option that’s great for everyone, especially those who have sensitive skin and/or are acne-prone.” — Love
Best SPF for Oily or Acne-Prone Skin
Naturium Dew-Glow Moisturizer SPF 50
Provided the prettiest glow without looking greasy Uses organic chemical sunscreen filters to provide broad spectrum SPF 50 PA++++ protection Applied invisibly on all skin tones
Best SPF for Dry Skin
Marin Skincare Lip Treatment
Made our lips feel “pillowy” soft all day long The Blueberry French Toast flavor was a tester favorite Repaired and smoothed our most inflamed, chapped lips
Best Lip Treatment
Sulwhasoo First Care Activating Serum VI
Testers’ skin looked so bright and glowy they forwent makeup Instantly soothed and calmed the skin Added incredible, long-lasting hydration to our skin
Best Multitasking Serum
Rhode Glazing Milk
Instantly calmed and soothed our skin Kept our skin dewy, glowy, and hydrated all day long Helped to address and reduce redness over time
Best Facial Essence
+Lux Unfiltered N°12 Bronzing Face Drops
$44
Didn’t clog our pores or cause breakouts Buildable formula that lets you customize your desired level of tan Provided an “unbelievably” natural tan that faded evenly
“This product is chemical-free and full of skin-centric ingredients that do your complexion good like hyaluronic acid, plant extracts, glycerin, and sodium hyaluronate. A little goes a long way, and the color is buildable.” — Shamban
Best Self-Tanner for Face
Furtuna Skin Triple Active Exfoliator
$115
Provides both physical and chemical exfoliation Gave our skin a “spa-level” glow Testers noticed that their makeup applied more smoothly and evenly following application
“As a dermatologist, this is my go-to product for instantly refreshed and smoother skin.” — Love
Best Physical Exfoliator
Best Face Mist
Naked Beauty Damask Rose Revitalizing Gold-Infused Hydrogel Eye Mask
Best Eye Cream
Lawless Beauty Forget The Filler Overnight Lip Plumping Mask
Best Lip Mask
Best Retinol Serum
“Cleanses pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban, Cosmetic Dermatologist
“I’m a huge advocate of oil cleansing as a makeup removal step before double-cleansing. This is an amazing balm that will cut through makeup effortlessly before you go in and cleanse the skin.” — Marino, Medical Aesthetician
“This toner treatment can be used anytime your skin needs a friend. Highly anti-inflammatory and antibacterial, it will fight redness, calm and soothe irritated skin, and restore pH balance for a protected skin barrier.” — Shamban, Cosmetic Dermatologist
“Like a mini exfoliating peel treatment, this is a gentle but potent blend of actives that will increase glow, plump the skin, and boost elasticity.” — Shamban, Cosmetic Dermatologist
“Antioxidants like ferulic and vitamin C combine to brighten the delicate under-eye area while niacinamide hydrates, brightens, and minimizes the appearance of fine lines and wrinkles.” — Shamban, Cosmetic Dermatologist
“This is the best overnight lip mask I’ve ever tried. The texture is instantly nourishing without feeling sticky or thick, it has a light cooling effect, and there’s no burn or tingle while it plumps up your lips.” — Marino, Medical Aesthetician
“This face cream is ideal for reducing redness and irritation. The color-correcting green pigments help combat redness and soothe skin.” — Shamban, Cosmetic Dermatologist
“Rich in texture but not greasy, this cream helps to firm, strengthen, and smooth the skin. It’s especially great for addressing premature signs of aging, dehydration, or atopic disruption.” — Shamban, Cosmetic Dermatologist
“This rich moisturizer is designed to give instant and long-lasting moisture to the most sensitive, dry skin.” — Love, Board-Certified Dermatologist
“Mandelic acid is my favorite skincare acid and the unsung hero of AHAs. It’s known for its antibacterial, exfoliating, and brightening properties, making it suitable for active acne, post-acne scarring, lines, wrinkles, and discoloration. Basically, anyone can and should be using it.” — Marino, Medical Aesthetician
“A great at-home product you can use to support skin resurfacing, toning, and brightening without irritation.”” — Shamban, Cosmetic Dermatologist
“This serum is the equivalent of a red carpet facial. It gently exfoliates the skin, increases cell turnover, stimulates collagen production, brightens the complexion, improves texture, and also manages breakouts, lines, and wrinkles. It’s a great retinol alternative for pregnant and breastfeeding moms.” — Marino, Medical Aesthetician
“This mask blew me away upon first use. It has an instant tightening and plumping effect and is formulated with green caviar and collagen to tighten and tone the epidermis to improve the appearance of the skin and the underlying structure.” — Marino, Medical Aesthetician
“As a dermatologist, this is my go-to product for instantly refreshed and smoother skin.” — Love, Board-Certified Dermatologist
“This product is chemical-free and full of skin-centric ingredients that do your complexion good like hyaluronic acid, plant extracts, glycerin, and sodium hyaluronate. A little goes a long way, and the color is buildable.” — Shamban, Cosmetic Dermatologist
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Dazzle Dry System Kit
$85
Our manicures stayed chip-free for a full two weeks Testers’ nails looked and felt healthier thanks to the nontoxic formula The fast dry time gave us hard-set nails within five minutes sans UV lamp
“This kit is a necessity if you want your at-home manicure to last longer. I also love that it’s vegan, cruelty-free, hypoallergenic, nontoxic, non-yellowing, and quick-drying.” — Qin
Best At-Home Manicure Kit
Essie Expressie Power Moves Nail Polish
$10
Fantastic color selection Ultra-glossy finish that’s remarkably chip-resistant Has a fast dry time that our busy testers appreciated!
“This is an all-in-one nail polish—you don’t even need a base or topcoat. Also, the brushes are angled to make the application easier!” — Qin
Best Nail Polish
CND StrengthenerRXx
$21
Instantly smoothed a tester’s torn nails after she peeled off a gel manicure Made our nails feel significantly stronger The flat, wide brush made regular application easy and mess-free
Best Nail Treatment
Zoya Ultra Glossy Seal
$17
Gave our testers salon-level shine Our DIY manicures lasted twice as long with zero chipping Testers loved the wide brush and ultra-fast dry time
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin. leans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Best topcoat
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“This kit is a necessity if you want your at-home manicure to last longer. I also love that it’s vegan, cruelty-free, hypoallergenic, nontoxic, non-yellowing, and quick-drying.” — Qin, Celebrity Nail Artist
“This is an all-in-one nail polish—you don’t even need a base or topcoat. Also, the brushes are angled to make the application easier!” — Qin, Celebrity Nail Artist
Best Topcoat
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Beautyblender Original Pink Makeup Sponge
Gave our makeup an airbrushed, perfectly blended finish Easily fits into hard-to-reach areas around the nose and under the eyes Absorbs a minimal amount of makeup so you’re not wasting product
Best Applicator
Dr. Lara Devgan Platinum Lip Plump
$50
Results mimic the look of subtle lip filler and last for up to two hours Gave us a “comfortable” tingling sensation Features medical-grade ingredients like ceramides, mixed-molecular-weight hyaluronic acid, niacin, and broad spectrum UVA/UVB SPF 30
Best Lip Plumper
Make Up For Ever Artist Color Pencil
Can be used on the lips, eyes, brows, or face Super-blendable formula for effortless application Provides a flattering matte finish
“If you haven’t tried the Limitless Brown shade of these pencils, you must add it to your kit! It’s the perfect universal brown that works on every skin tone. All the pencils can be used for brows, lips, and cheeks and have a subtle cream texture that allows for easy blending.” — Loiz
Best Lip Liner
Iconic London Illuminator
$40
Can be used on its own or easily mixed into other skincare or makeup products The pretty liquid shimmer effect looks elevated and radiant, not tacky Easy-to-apply formula that blends seamlessly
Best Highlighter
Nudestix Nudies Matte Cream Bronzer
Testers loved the dual-ended design with a cream blush on one end and a blending brush on the other Can be used on the face, eyes, or lips The formula blends effortlessly into the skin and layers well with other products
Best Bronzer
Merit Signature Lip Matte Lightweight Lipstick
Soft matte finish feels light and comfortable on the lips Application lasts all day without smudging or feathering The velvety, hydrating formula made our lips look plumper and softer
Best Lipstick
Half Magic Glitterpuck
$26
Converted testers who didn’t think they liked glitter into glitter lovers Can be used anywhere on the face, eyes, or body Testers experienced super-minimal fallout thanks to the unique water-pressed formula
Best Glitter
KS&Co Microfeathering Pen
Testers said this pen is the next best thing to getting your brows microbladed The microfine pen creates ultra-thin strokes that look like real hairs Testers appreciated the addition of brow-boosting ingredients like biotin, red algae, and red clover extracts
Best Brow Product
YSL Beauty Lash Clash Extreme Volume Mascara
Gave us “unmatched” curl, volume, and lift Didn’t smudge, flake, or smear all day long The extra-pigmented formula provides an intense color payoff that really made our testers’ eyes pop
Best Volumizing Mascara
Bakeup Tarantulash
$27
Made our lashes look twice their normal length Didn’t smudge, flake, or smear all day long The big, curvy brush has different size bristles so you get the perfect amount of product with each swipe
Best Lengthening Mascara
Valentino Beauty Twin Liner Gel and Liquid Eyeliner
Dual-sided design featuring a liquid liner on one end and a retractable gel liner on the other The liquid liner has a perfectly sized fine tip for ultimate precision There’s no color fade or product migration as the day goes on
Best Eyeliner
Danessa Myricks Groundwork Palette
Can be used on the eyes, brows, face, and lips Testers loved the range of flattering neutral shades Long-wearing formula that lasts all day
“This palette features neutral duo shadows that can be used anywhere on the face. The larger shadow is a cream-to-powder formula made with Upsalite, which hydrates while balancing oil production.” — Loiz
Best Eye Shadow Palette
Sheglam Insta-Ready Face & Under Eye Setting Powder Duo
$9
Dual design features a pressed setting powder on top and a loose setting powder on the bottom Provided a light matte finish that didn’t look cakey Kept shine at bay all day
Best Setting Powder
Urban Decay All Nighter Setting Spray
Kept our makeup in place all day long with zero touch-ups needed Felt cooling and calming on the skin thanks to the Temperature Control Technology Gave our makeup a flawless-looking finish
“I really tested the limits on this product in my 20s when I frequented night clubs, and let me tell you this stuff lasts, and your makeup won’t budge.” — Marino
Best Setting Spray
Gisou Honey Infused Lip Oil
Provides a super-glossy finish with zero stickiness Ultra-nourishing formula that glides onto the lips “like butter” Gives lips all-day hydration
BESt lip oil
Westman Atelier Contour Stick
Ultra-creamy formula that doesn’t dry out and layers easily with other products Blends seamlessly into the skin for a completely natural-looking finish Lasts all day long and doesn’t need powder to stay in place
“These contour sticks feature a cool undertone that effectively sculpts the face. I prefer cooler tones for contouring because they mimic shadows and accentuate features. To create dimension, apply the contour stick under your cheekbones and blend upward.” — Loiz
Best contour
Rare Beauty Soft Pinch Blush
$23
Beautifully pigmented formula that pops on all skin tones Weightless formula that easily melts and blends into the skin Looks bright and fresh on the skin all day long
BesT BLUSH
Kosas Revealer Concealer
Didn’t crease or cake Melts and blends effortlessly into the skin Provides buildable, medium coverage that made our skin look super healthy and radiant
“I’ve used this nearly every day for years. The shades are incredible and always match my skin tone regardless of my tan. The coverage is great without feeling heavy.” — Marjan
Best concealer
Giorgio Armani Luminous Silk Foundation
Lightweight texture that looks and feels like a second skin Looked freshly applied for hours with zero touch-ups needed Finish is the ideal balance between matte and glowy
“This toner treatment can be used anytime your skin needs a friend. Highly anti-inflammatory and antibacterial, it will fight redness, calm and soothe irritated skin, and restore pH balance for a protected skin barrier.” — Shamban
BESt foundation
Ciele Tint & Protect SPF 50+ Tinted Serum Foundation
Melts into the skin with a weightless finish Buildable formula with light to medium coverage Boasts non-nano mineral-based broad-spectrum SPF 50+ and protects against UVA, UVB, blue light, and infrared radiation
“Mineral-based, noncomedogenic, and spiked with broad spectrum SPF 50, this skin tint gets my vote as a dermatologist. It feels light and smooth, applies evenly, and absorbs beautifully for a dewy, foundation-free finish.” — Shamban
Best Face Tint
Milk Makeup Hydro Grip Primer
Created a super-smooth base for makeup so it applied more effortlessly Kept our makeup looking fresh all day long The silicone- and oil-free formula didn’t cause congestion or breakouts
“A holy-grail product. For super-flawless skin, mix your moisturizer with a couple pumps of this primer, and apply. Follow with a few spritzes of Urban Decay’s All Nighter Setting Spray. Let everything set and dry before applying foundation.” — Loiz
Best Primer
“If you haven’t tried the Limitless Brown shade of these pencils, you must add it to your kit! It’s the perfect universal brown that works on every skin tone. All the pencils can be used for brows, lips, and cheeks and have a subtle cream texture that allows for easy blending.” — Loiz, Celebrity Makeup Artist
“This palette features neutral duo shadows that can be used anywhere on the face. The larger shadow is a cream-to-powder formula made with Upsalite, which hydrates while balancing oil production.” — Loiz, Celebrity Makeup Artist
Best Lip Oil
Best Contour
“These contour sticks feature a cool undertone that effectively sculpts the face. I prefer cooler tones for contouring because they mimic shadows and accentuate features. To create dimension, apply the contour stick under your cheekbones and blend upward.” — Loiz, Celebrity Makeup Artist
Best Blush
Best Concealer
“I’ve used this nearly every day for years. The shades are incredible and always match my skin tone regardless of my tan. The coverage is great without feeling heavy.” — Marjan, Celebrity Hairstylist
Best Foundation
“Mineral-based, noncomedogenic, and spiked with broad spectrum SPF 50, this skin tint gets my vote as a dermatologist. It feels light and smooth, applies evenly, and absorbs beautifully for a dewy, foundation-free finish.” — Shamban, Cosmetic Dermatologist
“A holy-grail product. For super-flawless skin, mix your moisturizer with a couple pumps of this primer, and apply. Follow with a few spritzes of Urban Decay’s All Nighter Setting Spray. Let everything set and dry before applying foundation.” — Loiz, Celebrity Makeup Artist
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Moroccanoil 4-in-1 Blow-Dryer Brush
$120
Gave our testers compliment-inducing salon-level blowouts Worked effortlessly for testers with all hair types Our hair lookes shinier, bouncier, and significantly smoother
Best Blow-Dry Brush
T3 SinglePass Curl X 1.25"
$150
Lightweight and easy to use Clamp didn’t crimp or pull our hair while using The 1.25-inch barrel size gave us the prettiest soft curls of our dreams
Best Curling Iron
Shark SpeedStyle RapidGloss Finisher and High-Velocity Hair Dryer
$200
Loved by testers with thick, medium, and fine hair Incredibly lightweight and unmatched high-speed dry time Testers noticed less heat damage and more shine
Best Hair Dryer
Mane Power Bottom Interchangeable Base + Attachments
Easy-to-hold power base pairs perfectly with three attachments Testers appreciated the 60-minute auto shutoff Four temperature settings allow easy styling for all hair types and textures
Best Multi-Styler
Braun Skin Expert IPL Device
$355
Comes with three smart head attachments that easily connect to the app so we could adjust our treatment to different body parts Boasts built-in skin protection and a UV filter, including skin tone detection, to ensure safe use for all skin tones Testers noticed reduced hair growth after just three weeks
Best Hair Removal Device
GHD Chronos
$329
Testers described it as “lightweight, chic, luxurious” Curved edges ensured our fragile ends didn’t snap or crimp Testers noticed faster styling time and way more shine
“This is by far the fastest and most effective hair styler I have used, and it doesn’t cause any heat damage! I love that it styles the hair quickly and effectively. Plus, it leaves your strands with tons of shine.” — Marjan
Best Flat Iron
Wet Brush Original Detangler
$11
The only brush every hair type and texture used and loved Didn’t pull or snag our fresh-out-of-the-shower knots and tangles Testers noticed significantly less breakage
Best Hair Brush
Lyma Laser
$2695
Diminished the look of stubborn acne scars and sun damage Helped heal active, inflammatory acne breakouts while also reducing redness Made our fine lines disappear
“After doing my research—and using it every day for four months—I found out that this laser warrants real results and is 100 times more powerful than LED red light therapy to reduce inflammation, speed up healing, stimulate collagen production, and strengthen the skin.” — Marino
Best Device for Signs of Aging
StackedSkincare Dermaplaning Kit
$122
Easily removed our testers buildup of peach fuzz and dead skin to reveal baby-smooth skin We appreciated that replacement blades come in two size options, regular and precision Weekly use enhanced the results of our other skincare products and treatments
Best Dermaplaning Tool
The Skinny Confidential Hot Mess Ice Roller
$69
Instantly got rid of puffiness and redness Stays cold longer than any other ice roller we’ve tried Adorable packaging and ergonomic design that’s easy to use and never squeaks
“I keep this in my freezer and use it before a big event or long day to instantly de-puff my face and aid in lymphatic drainage.” — Marjan
Best ice roller
Canopy Filtered Showerhead
Helped clear our breakouts and improved skin hydration Significantly softened and smoothed our hair. Blonde testers also noticed less brassiness Comes with a mix of essential oils to create a spa-level shower experience
“This is a must for your hair and skin health. It filters the water to reduce buildup on the hair, which leaves [it] softer and shinier.” — Marjan
Best Shower Filter
$399
Instantly de-puffed our faces and necks The combination of microcurrent and nanoncurrent visibly toned and lifted our skin Testers noticed fine lines disappear
Best Microcurrent Device
HigherDose Red Light Face Mask
$349
Combatted our daily fatigue from blue light Our skin looked healthier and more vibrant after each use Testers with stubborn redness and congestion noticed gradual improvement
“I’m a big fan of LED face masks, and the convenience of this one makes it so easy to pack when traveling.” — Marjan
Best Red Light Face Mask
Ziip Halo
“After doing my research—and using it every day for four months—I found out that this laser warrants real results and is 100 times more powerful than LED red light therapy to reduce inflammation, speed up healing, stimulate collagen production, and strengthen the skin.” — Marino, Medical Aesthetician
Best Ice Roller
“This is a must for your hair and skin health. It filters the water to reduce buildup on the hair, which leaves [it] softer and shinier.” — Marjan, Celebrity Hairstylist
“I’m a big fan of LED face masks, and the convenience of this one makes it so easy to pack when traveling.” — Marjan, Celebrity Hairstylist
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Nécessaire The Body Retinol
$55
Eradicated rough skin texture after just a few uses Fantastic antidote for body breakouts Helped noticeably smooth and firm our skin
“This treatment brings all of the benefits of retinol to the body, including smoother skin texture and tone.” — Love
Best Body Treatment
Billie Razor Starter Kit
The five-blade razor gave our testers the closest, most comfortable shave Gold-standard packaging and design—we love the handy shower holder Aloe moisturizer surrounding the stainless steel blades ensures smooth, ingrown-free results
BESt razor
Tanologist Daily Glow Gradual Tan Lotion
$14
Increased the firmness of our skin thanks to caffeine, squalane, and grape-seed oil Gave our testers a gradual, sun-kissed glow Dries quickly with zero stickiness, residue, or streaks
Best Self-Tanning Lotion
Coco&Eve Sunny Honey Bali Bronzing Foam
The best-smelling self-tanner we’ve ever tested (even hours post-application) Light, fast-drying formula that didn’t leave us sticky or tacky Thanks to the green-gray base, we were left with a natural-looking tan that didn’t look like it came from a bottle
Best Self-Tanning Mousse
Soft Services Theraplush Overnight Repair Treatment
$62
Testers *loved* the packaging and the unique push-in design of the dispenser Left our hands smooth and “buttery” soft thanks to a mix of gentle retinol and super hydrators “Demolished” our most stubborn dry spots
Best Hand Treatment
Supergoop! Unseen Sunscreen Body SPF 40
Boasts a soft, comfortable-on-the-skin texture Looked completely invisible on all skin tones Water- and sweat-resistant for up to 40 minutes
“This is an all-around great product for those who use chemical sunscreen formulations. It absorbs well, locks in moisture, and helps smooth the skin with olive oil and olive extracts.” — Shamban
Best Body SPF
Josie Maran Whipped Argan Oil Body Butter
Feels rich, luxurious, and deeply nourishing Testers noticed that their skin looked and felt firmer The finish is velvety, not sticky, heavy, or oily
Best Body Butter
Tronque Vitamin C Body Oil
Effortlessly absorbed into our skin without feeling sticky or too oily Testers agreed it’s one of the most luxurious body oils they’ve ever tried Smooths, softens, and brightens simultaneously
Best Body Oil
Dove Hydration Boost Serum Body Wash
Our skin felt soft, hydrated, and super silky post-shower Testers felt like they could skip their favorite body hydrators Provides a luxurious high-foam lather
Best bodywash
“This treatment brings all of the benefits of retinol to the body, including smoother skin texture and tone.” — Love, Board-Certified Dermatologist
Best Razor
“This is an all-around great product for those who use chemical sunscreen formulations. It absorbs well, locks in moisture, and helps smooth the skin with olive oil and olive extracts.” — Shamban, Cosmetic Dermatologist
Best Bodywash
