explore
the
winners
hair
FRAGRANCE
skin
nails
makeup
body
Selection
process
After reviewing thousands of applicants, the Who What Wear team created a “short list” of 800 potential winners. From there, we put our 20 in-house testers to work, spending months rigorously testing hundreds of products. We completely ignored price point and brand reputation to avoid bias, and we disqualified any products that we didn’t immediately love. Testers assigned each product two separate ratings: one for efficacy and one for overall likability (where packaging, design, scent, etc., could come into play). Once we landed on our 100 winners, we asked some of the best beauty experts in the industry to weigh in on their favorites, providing helpful insight into ingredients, formulas, and overall It factor. You can look forward to seeing their careful notes throughout our list of winners.
Enter Our Giveaway of Award-Winning Products
We’re giving away bundles (valued at $500) of winning products from the Who What Wear 100 Beauty Awards, featuring cult-favorite brands such as K18, HigherDose, U Beauty, Tower 28 Beauty, and Gisou.
CLICK HERE TO ENTER
view winners
explore
the
winners
the who what wear 100 beauty awards
Welcome to the inaugural Who What Wear 100 Beauty Awards, a tight, hyper-curated list of the 100 best beauty products on the market. Over the past year, we’ve reviewed and tested thousands of applicants and spent just as many hours debating and deliberating to come up with our final list of winners. With the help of our in-house testers (20 of the most discerning members of the Who What Wear editorial team) and a truly legendary roster of celebrity experts (think renowned dermatologists and facialists, a cosmetic chemist, and the best hair, makeup, and nail artists in the business), we’re 100% confident in our final selections. We’re so excited for you to fall in love with them as much as we have.
tools
the
expert
panel
view winners
view winners
view winners
view winners
view winners
view winners
Vince Spinnato
Cosmetic Chemist, Perfumer, and Certified Nose
photo: Jennifer Daigle
Justine Marjan
Celebrity Hairstylist
guest
judges
Maya Thomas
Assistant Beauty Editor
guest
judges
hover to read more
We’re giving away bundles (valued at $500) of winning products from the Who What Wear 100 Beauty Awards, featuring cult-favorite brands such as K18, HigherDose, U Beauty, Tower 28 Beauty, and Gisou.
Enter Our Giveaway of Award-Winning Products
CLICK HERE TO ENTER
Selection
process
the
expert
panel
body
tools
makeup
NAILS
skin
FRAGRANCE
hair
CLICK TO VIEW CATEGORY WINNERS
explore
the
winners
Welcome to the inaugural Who What Wear 100 Beauty Awards, a tight, hyper-curated list of the 100 best beauty products on the market. Over the past year, we’ve reviewed and tested thousands of applicants and spent just as many hours debating and deliberating to come up with our final list of winners. With the help of our in-house testers (20 of the most discerning members of the Who What Wear editorial team) and a truly legendary roster of celebrity experts (think renowned dermatologists and facialists, a cosmetic chemist, and the best hair, makeup, and nail artists in the business), we’re 100% confident in our final selections. We’re so excited for you to fall in love with them as much as we have.
Justine Marjan splits her time between L.A. and NYC and is a renowned hairstylist with nearly 20 years of industry experience. Her clients include Gwen Stefani, Ashley Graham, Becky G, Eva Longoria, and more.
photo: Cibelle Levi
Vince Spinnato the founder and CEO of Turnkey Beauty, and his clients include Chanel, Jennifer Lopez, Victoria Beckham, Michael Jordan, Khloé Kardashian, and more.
Elyse Love
Board-Certified Dermatologist
Elyse Love, MD, FAAD, is an NYC-based, board-certified dermatologist. In addition to seeing patients, she serves as the dermatologist adviser for Bluemercury and frequently consults for skincare brands on product development.
photo: Troy Hallahan
Renée Loiz
Celebrity Makeup Artist
Renée Loiz is an L.A.-based makeup artist and groomer and the founder of Color May Vary, a premier guide to the best Black-owned beauty brands. Her clients include Uzo Aduba, Quinta Brunson, Cynthia Erivo, and more.
photo: Robin Black/Beauty Is Boring
Ava Shamban
Cosmetic Dermatologist
Ava Shamban, MD, is an L.A.-based, board-certified dermatologist and the founder of Ava MD. In addition to seeing patients at her practices in Santa Monica and Beverly Hills, she is a member of the American Society for Dermatologic Surgery and the American Academy of Dermatology and serves on the editorial board for The Journal of Clinical and Aesthetic Dermatology.
photo: Ava Shamban
Candace Marino
Medical Aesthetician
Candace Marino, also known as The L.A. Facialist, is based in L.A. and has become one of the most sought-after aestheticians in the industry. She’s known for her tailored complexion protocols, and exclusive facial techniques and has earned the trust of a highly discerning celebrity clientele.
photo: Candace Marino
Mo Qin
Celebrity Nail Artist
Mo Qin is a New York–based manicurist and the owner of renowned nail salon Oh My Nails. She is currently the U.S. chief educator for Leafgel and has design collaborations with brands such as Revlon, CND, and Sinful Colors. Her clients include Beyoncé, Naomie Harris, Ashley Graham, and more.
photo: Mo Qin
Renée Loiz
Celebrity Makeup Artist
Renée Loiz is an L.A.-based makeup artist and groomer and the founder of Color May Vary, a premier guide to the best Black-owned beauty brands. Her clients include Uzo Aduba, Quinta Brunson, Cynthia Erivo, and more.
photo: Robin Black/Beauty Is Boring
Erin Jahns
Beauty Director
Kaitlyn McLintock
Associate Beauty Editor
Shawna Hudson
Associate Beauty Editor
Kat Collings
Editor in Chief
Tiff Soga
Managing Editor
Caitie Schlisserman
Group Executive Director, Branded Content
Aniyah Morinia
Editor, Branded Content
Eliza Huber
Senior Fashion Editor
Anneliese Henderson
Senior Editor, Branded Content
Natalie Gray Herder
Editor, Branded Content
Jasmine Fox-Suliaman
Fashion Editor
Emma Hughes
Associate Social Media Editor
Kayla Allen
Associate Social Media Editor
Sierra Mayhew
Associate Fashion Editor
Natalie Thurman
Podcast Producer & Editor
Grace O'Connell Joshua
Assistant Shopping Editor
Allyson Payer
Senior Fashion Editor
Emma Walsh
Associate Beauty Editor, Branded Content
Ana Escalante
Assistant Shopping Editor
Justine Marjan
Celebrity Hairstylist
TAP IMAGE TO READ MORE
Vince Spinnato
Cosmetic Chemist, Perfumer, and Certified Nose
Vince Spinnato is the founder and CEO of Turnkey Beauty, and his clients include Chanel, Jennifer Lopez, Victoria Beckham, Michael Jordan, Khloé Kardashian, and more.
photo: Jennifer Daigle
Elyse Love
Board-Certified Dermatologist
Elyse Love, MD, FAAD, is an NYC-based, board-certified dermatologist. In addition to seeing patients, she serves as the dermatologist adviser for Bluemercury and frequently consults for skincare brands on product development.
photo: Troy Hallahan
Renée Loiz
Celebrity Makeup Artist
Renée Loiz is an L.A.-based makeup artist and groomer and the founder of Color May Vary, a premier guide to the best Black-owned beauty brands. Her clients include Uzo Aduba, Quinta Brunson, Cynthia Erivo, and more.
photo: Robin Black/Beauty Is Boring
Ava Shamban
Cosmetic Dermatologist
Ava Shamban, MD, is an L.A.-based, board-certified dermatologist and the founder of Ava MD. In addition to seeing patients at her practices in Santa Monica and Beverly Hills, she is a member of the American Society for Dermatologic Surgery and the American Academy of Dermatology and serves on the editorial board for The Journal of Clinical and Aesthetic Dermatology.
photo: Ava Shamban
Candace Marino
Medical Aesthetician
Candace Marino, also known as The
L.A. Facialist, is based in L.A. and has become one of the most sought-after aestheticians in the industry. She’s known for her tailored complexion protocols and exclusive facial techniques and has earned the trust of a highly discerning celebrity clientele.
photo: Candace Marino
Mo Qin
Celebrity Nail Artist
Mo Qin is a New York–based manicurist and the owner of renowned nail salon Oh My Nails. She is currently the U.S. chief educator for Leafgel and has design collaborations with brands such as Revlon, CND, and Sinful Colors. Her clients include Beyoncé, Naomie Harris, Ashley Graham, and more.
photo: Mo Qin
Kaitlyn McLintock
Associate Beauty Editor
editor
testers
After reviewing thousands of applicants, the Who What Wear team created a “short list” of 800 potential winners. From there, we put our 20 in-house testers to work, spending months rigorously testing hundreds of products. We completely ignored price point and brand reputation to avoid bias, and we disqualified any products that we didn’t immediately love. Testers assigned each product two separate ratings: one for efficacy and one for overall likability (where packaging, design, scent, etc., could come into play). Once we landed on our 100 winners, we asked some of the best beauty experts in the industry to weigh in on their favorites, providing helpful insight into ingredients, formulas, and overall It factor. You can look forward to seeing their careful notes throughout our list of winners.
Erin Jahns
Beauty Director
Maya Thomas
Assistant Beauty Editor
Shawna Hudson
Associate Beauty Editor
Kat Collings
Editor in Chief
Tiff Soga
Managing Editor
Aniyah Morinia
Editor, Branded Content
Natalie Gray Herder
Editor, Branded Content
Caitie Schlisserman
Group Executive Director, Branded Content
Anneliese Henderson
Senior Editor, Branded Content
Eliza Huber
Senior Fashion Editor
Emma Hughes
Associate Social Media Editor
Jasmine Fox-Suliaman
Fashion Editor
Ana Escalante
Assistant Shopping Editor
Sierra Mayhew
Associate Fashion Editor
Natalie Thurman
Podcast Producer & Editor
Grace O'Connell Joshua
Assistant Shopping Editor
Kayla Allen
Associate Social Media Editor
Emma Walsh
Associate Beauty Editor, Branded Content
Allyson Payer
Senior Fashion Editor
PHOTO & video Credits: stocksy; natasja fourie/kintzing; roger cabello/trunk archive; lorenzo mazzega/gallery stock; f.miller skincare; marie-christine gerber (visualeyes artists), styling: filipa fernandes; shelby rodriguez
K18
Damage Shield pH Protective Shampoo
$25
why it won:
shop now
view fragrance winners
BEST SHAMPOO
Loved by all hair types
Significantly decreased frizz and increased shine
Kept our strands remarkably tangle-free
“I have coily hair, so I am very particular about what shampoos I use, and this is one of the best I’ve ever tried. It does a good job of cleansing my scalp and removing product without drying my hair out.” — Love
shop now
why it won:
Deeply nourishing without weighing down our hair
Protects against UV damage
Made our strands feel noticeably softer
BESt
conditioner
K18
Damage Shield pH Protective Conditioner
$37
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
shop now
why it won:
Provided *the* best curl definition
We noticed long-lasting hydration and shine
No crunchy or crispy finish
BESt styling
product for curls
KINKY CURLY
Curling Custard
$20
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
shop now
why it won:
Serum-like texture never left our hair greasy, just impeccably shiny
Helped detangle fragile, damp hair
Dramatically reduced frizz
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
BESt
hair oil
VERB
Ghost Oil
$20
shop now
why it won:
A fast, in-shower treatment that left our hair salon-level shiny
Tinted options revived faded, color-treated hair
Bouncy, shiny results lasted for an entire week and multiple washes
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
BESt
hair gloss
DPHUE
Glossy Glaze
$29
DAE
Fairy Duster Dry Shampoo
$30
shop now
why it won:
Looked truly invisible on all hair colors
Travel-friendly
Absorbed oil without adding buildup
“This is the only dry shampoo I have tried and actually love. It doesn’t leave any residue on the hair and it’s super light while working effectively.” — Marjan
BEST DRY SHAMPOO
shop now
why it won:
Transformed sparse brows in just one month
Brows looked and felt shiny, full, and strong
Results were so noticeable that co-workers thought our testers had gotten brow tints
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
BESt
brow serum
REVITALASH
Advanced Eyebrow Conditioner
$111
shop now
why it won:
Replaced our Latisse subscriptions
Works quickly with dramatic, ultra-fluttery results
Easy-to-apply formula that caused minimal irritation/redness
“I’ve tried everything on the market, and this is the one lash serum I see a noticeable difference with. This is a staple for me, and my lashes are long enough to regularly go mascara-free.” — Marino
BESt
lash serum
GRANDELASH
GrandeLash Lash Enhancing Serum
$37
shop now
why it won:
Just one treatment dramatically increased shine and softness
Oil-based formula kept hair hydrated, not brittle
Helped repair hair in just 10 minutes with lasting results
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best Treatment for Bond Repair
EPRES
Bond Repair Treatment
$48
shop now
why it won:
Stood up to 450-degree heat
Felt lightweight on all hair types
Added instant shine, smoothness, and softness
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best Heat Protectant
Oribe
Gold Lust Dry Heat Protection Spray
$46
shop now
why it won:
Effortlessly detangled all hair types
Protected our hair from heat and UV damage
Decreased breakage and overall damage
“I’ve tried everything on the market, and this is the one lash serum I see a noticeable difference with. This is a staple for me, and my lashes are long enough to regularly go mascara-free.” — Marino
Best Leave-In Conditioner
Unite
Hair 7Seconds Detangler
$38
shop now
why it won:
Absolutely “divine” scent
The one pre-shampoo treatment that left our hair feeling completely transformed post-wash
Luxurious, balm-to-oil formula that can double as a styling product
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best
Hair Mask
Hair Rituel by Sisley-Paris
Restructuring Nourishing Balm
$135
shop now
why it won:
Easy to use
Smooth, semimatte finish
Kept sleek styles in place all day long
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan
Best
Styling Stick
R+CO
Dart Pomade Stick
$25
shop now
why it won:
Nonsticky formula that feels invisible on the hair
Provided all-day, weightless hold
Gave the finest of hair textures even volume from root to tip
“Oftentimes, root lift sprays can make it hard to blow-dry the hair, but this one feels weightless and gives great lift and volume—especially on finer hair types.” — Marjan
Best
Volumizing Spray
Rōz
Root Lift Spray
$42
shop now
why it won:
Easy, hassle-free application
Testers noticed new growth in just a few weeks
Hair felt thicker and more voluminous upon styling
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best
scalp serum
Act+Acre
Stem Cell Scalp Serum
$86
shop now
why it won:
Completely nixed our most stubborn frizz
No other hair product has made our thick hair feel so soft
Subtle yet pleasant scent
“Oftentimes, root lift sprays can make it hard to blow-dry the hair, but this one feels weightless and gives great lift and volume—especially on finer hair types.” — Marjan
Best smoothing
treatment
Color Wow
Extra Strength Dream Coat
$32
shop now
why it won:
Gave our hair a soft, brushable hold
Beloved by celebrity hairstylists
Zero stickiness or residue
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best
hairspray
L’Oréal Paris
Elnett Satin Extra Strong Hold Hairspray
$16
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
hover for more info
Color Wow
Extra Strength Dream Coat
$32
Best Smoothing Treatment
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Completely nixed our most stubborn frizz
No other hair product has made our thick hair feel so soft
Subtle yet pleasant scent
L’Oréal Paris
Elnett Satin Extra Strong Hold Hairspray
$16
Best Hairspray
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Gave our hair a soft, brushable hold
Beloved by celebrity hairstylists
Zero stickiness or residue
R+Co
Root Lift Spray
$25
Best Styling Stick
shop now
why it won:
Easy to use
Smooth, semimatte finish Kept sleek styles in place all day long
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan, Celebrity Hairstylist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Rōz
Root Lift Spray
$42
Best Volumizing Spray
shop now
why it won:
Nonsticky formula that feels invisible on the hair
Provided all-day, weightless hold
Gave the finest of hair textures even volume from root to tip
“Oftentimes, root lift sprays can make it hard to blow-dry the hair, but this one feels weightless and gives great lift and volume—especially on finer hair types.” — Marjan, Celebrity Hairstylist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Act+Acre
Stem Cell Scalp Serum
$86
Best Scalp Serum
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Easy, hassle-free application
Testers noticed new growth in just a few weeks
Hair felt thicker and more voluminous upon styling
Oribe
Gold Lust Dry Heat Protection Spray
$46
Best Heat Protectant
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Stood up to 450-degree heat
Felt lightweight and weightless on all hair types
Added instant shine, smoothness, and softness
Unite
Hair 7Seconds Detangler
$38
Best Leave-In Conditioner
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Effortlessly detangled all hair types
Protected our hair from heat and UV damage
Decreased breakage and overall damage
Hair Rituel by Sisley-Paris
Restructuring Nourishing Balm
$135
Best Hair Mask
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Absolutely “divine” scent
The one pre-shampoo treatment that left our hair feeling completely transformed post-wash
Luxurious, balm-to-oil formula that can double as a styling product
Epres
Bond Repair Treatment
$48
Best Treatment for Bond Repair
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Just one treatment dramatically increased shine and softness
Oil-based formula kept hair hydrated, not brittle
Helped repair hair in just 10 minutes with lasting results
Grande Cosmetics
GrandeLash Lash Enhancing Serum
$37
Best Lash Serum
shop now
why it won:
Replaced our Latisse subscriptions
Works quickly with dramatic, ultra-fluttery results
Easy-to-apply formula that caused minimal irritation/redness
“I’ve tried everything on the market, and this is the one lash serum I see a noticeable difference with. This is a staple for me, and my lashes are long enough to regularly go mascara-free.” — Marino, Medical Aesthetician
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Revitalash
Advanced Eyebrow Conditioner
$111
Best Brow Serum
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Transformed sparse brows in just one month
Brows looked and felt shiny, full, and strong
Results were so noticeable that co-workers thought our testers had gotten brow tints
Dae
Fairy Duster Dry Shampoo
$30
Best Dry Shampoo
shop now
why it won:
Looked truly invisible on all hair colors
Travel-friendly
Absorbed oil without adding buildup
“This is the only dry shampoo I have tried and actually love. It doesn’t leave any residue on the hair and it’s super light while working effectively.” — Marjan, Celebrity Hairstylist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
DPHue
Glossy Glaze
$29
Best Hair Gloss
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
A fast, in-shower treatment that left our hair salon-level shiny
Tinted options revived faded, color-treated hair
Bouncy, shiny results lasted for an entire week and multiple washes
Verb
Ghost Oil
$20
Best Hair Oil
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Serum-like texture never left our hair greasy, just impeccably shiny
Helped detangle fragile, damp hair
Dramatically reduced frizz
Kinky Curly
Curling Custard
$20
Best Styling Product for Curls
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Provided *the* best curl definition
We noticed long-lasting hydration and shine
No crunchy or crispy finish
K18
Damage Shield Protective Conditioner
$37
Best Conditioner
shop now
why it won:
Deeply nourishing without weighing down our hair
Protects against UV damage
Made our strands feel noticeably softer
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love, Board-Certified Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
K18
Damage Shield pH Protective Shampoo
$25
Best Shampoo
shop now
why it won:
Loved by all hair types
Significantly decreased frizz and increased shine
Kept our strands remarkably tangle-free
“I have coily hair, so I am very particular about what shampoos I use, and this is one of the best I’ve ever tried. It does a good job of cleansing my scalp and removing product without drying my hair out.” — Love, Board Certified Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
TAP TO LEARN MORE
view skin winners
hover for more info
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
EPRES
Bond Repair Treatment
$48
shop now
why it won:
Just one treatment dramatically increased shine and softness
Oil-based formula kept hair hydrated, not brittle
Helped repair hair in just 10 minutes with lasting results
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best Treatment for Bond Repair
GRANDELASH
GrandeLash Lash Enhancing Serum
$37
shop now
why it won:
Replaced our Latisse subscriptions
Works quickly with dramatic, ultra-fluttery results
Easy-to-apply formula that caused minimal irritation/redness
“I’ve tried everything on the market, and this is the one lash serum I see a noticeable difference with. This is a staple for me, and my lashes are long enough to regularly go mascara-free.” — Marino
BESt
lash serum
Diptyque
Do Son Eau de Parfum
$230
shop now
why it won:
One of the only fragrances our testers would commit to signature-scent status
Smells like: dewy skin and freshly bloomed flowers—probably during twilight hour after a long summer day
A slightly woody, slightly flowery scent composed of tuberose, jasmine, orange blossom, and amberwood
“The Do Son Eau de Parfum is an interpretation of tuberose with additional woody notes. It is compounded by luxury craftsmanship.” — Spinnato
Best Woody Fragrance
Perfumehead
Canadian Tuxedo Extrait de Parfum
$425
shop now
why it won:
*The* perfume to wear if you want to smell intoxicatingly good—and like absolutely no one else
Smells like: what celebrities wear on date night
A warm, sultry, and spicy scent composed of coriander, orange flower, bay leaf, cumin, patchouli, cedarwood, tonka bean, Peru balsam, and cistus absolute
“This prestigious fragrance is hand-crafted in small batches from the world’s finest essential oils and natural extracts. Sensual coriander and cumin are paired with exotic Peru balsam and tonka bean to generate a warm, long-lasting scent. I’d say it’s one of the most luxurious fragrances on the market.” — Spinnato
Best Amber Fragrance
Ellis Brooklyn
Salt Eau de Parfum
$110
shop now
why it won:
According to our testers, it’s “an expensive
vacation to the Amalfi Coast, bottled”
Smells like: a salt-crusted mermaid soaking in the sun
An addictive, salty, and creamy scent composed of ylang-ylang, violet, Tahitian tiare, magnolia, musk, ambergris, and sandalwood
“Sensual mandarin and sweet jasmine are blended perfectly with sandalwood and creamy vanilla for a happy, floral, amber finish. This is a comforting scent that radiates sun, fun, and glamour.” — Spinnato
Best Solar Fragrance
Parfums de Marly
Delina Eau de Parfum
$375
shop now
why it won:
An all-time favorite scent among our editors that constantly won us compliments
Smells like: a long embrace after walking through a European garden for hours
An alluring, floral, and sweet scent composed of rhubarb, lychee, bergamot, Damascena rose, vanilla, cashmeran, musk, and vetiver
“Delina warms on your skin with soft white musk, cashmere, and vetiver, which come together to create a slightly woody fragrance that’s cozy and comforting yet quietly seductive.” — Spinnato
Best Floral Fragrance
Dior
Miss Dior Eau de Parfum
$165
shop now
why it won:
Gave our testers a comforting hit nostalgia
that they immediately wanted to revisit and wear
Smells like: receiving an unexpected bouquet of flowers from a stranger while window-shopping
An iconic, highly elevated floral scent composed of lily of the valley, peony, iris, Centifolia rose, and soft musk
“Miss Dior is like a striking bouquet of beautiful
flowers that can be worn any time of year, day or night.
At the base, slight notes of tender wood envelop the composition. In addition, it has an unbelievable staying power that lasts all day.” — Spinnato
Best Cult-Classic Fragrance
Snif
Crumb Couture
$65
shop now
why it won:
Was the surprise favorite scent among both our NYC and L.A. offices. (Testers fought over who could bring it home!)
Smells like: emerging from a French café with the scent of fresh-baked patisserie and frothy foam lattes subtly baked into our skin
A warm, slightly sweet scent composed of croissant accord, wildberry jam, black currant, toasted vanilla, tonka bean, sandalwood
“Dessert-y, gourmand scents are very popular right now, and Crumb Couture is the crown jewel of this current trend. Reminiscent of a familiar bakery or a luxurious baked good, it serves up comforting notes, which creates an intimate, warm, and homey feel.” — Spinnato
Best New
Favorite Fragrance
Henry Rose
Blonde Barry Body Spray
$75
shop now
why it won:
Testers loved to use this water-based, alcohol-free spray on the body and as a room and linen/clothing spray
Smells like: a juicy, impromptu picnic in the forest at midnight
A perfect fruity, floral scent composed of notes like blood orange, black currant, nectarine, blackberry, cosmo fruit, musk, cedarwood, and patchouli
“This body spray has a longevity of a couple of hours, and for body sprays, that is quite unusual. I can smell way beyond the top (berry) notes, and light notes of patchouli and cedar round out the dry-down, making it very unisex and great for anyone to wear.” — Spinnato
BEST
body spray
Diptyque
Do Son Eau de Parfum
$230
Best Woody Fragrance
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
One of the only fragrances our testers would commit to signature-scent status
Smells like: dewy skin and freshly bloomed flowers—probably during twilight hour after a long summer day
A slightly woody, slightly flowery scent composed of tuberose, jasmine, orange blossom, and amberwood
Perfumehead
Canadian Tuxedo Extrait de Parfum
$425
Best Amber Fragrance
shop now
why it won:
The* perfume to wear if you want to smell intoxicatingly good—and like absolutely no one else
Smells like: what celebrities wear on date night
A warm, sultry, and spicy scent composed of coriander, orange flower, bay leaf, cumin, patchouli, cedarwood, tonka bean, Peru balsam, and cistus absolute
“This prestigious fragrance is hand-crafted in small batches from the world’s finest essential oils and natural extracts. Sensual coriander and cumin are paired with exotic Peru balsam and tonka bean to generate a warm, long-lasting scent. I’d say it’s one of the most luxurious fragrances on the market.” — Spinetto, Cosmetic Chemist, Perfumer and Certified Nose
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Ellis Brooklyn
Salt Eau de Parfum
$110
Best Solar Fragrance
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Parfums de Marly
Delina Eau de Parfum
$375
Best Floral Fragrance
shop now
why it won:
According to our testers, it’s “an expensive vacation to the Amalfi Coast, bottled”
Smells like: a salt-crusted mermaid soaking in the sun
An addictive, salty, and creamy scent composed of ylang-ylang, violet, Tahitian tiare, magnolia, musk, ambergris, and sandalwood
“Sensual mandarin and sweet jasmine are blended perfectly with sandalwood and creamy vanilla for a happy, floral, amber finish. This is a comforting scent that radiates sun, fun, and glamour.” — Shamban, Cosmetic Dermatologist
why it won:
An all-time favorite scent among our editors that constantly won us compliments
Smells like: a long embrace after walking through a European garden for hours
An alluring, floral, and sweet scent composed of rhubarb, lychee, bergamot, Damascena rose, vanilla, cashmeran, musk, and vetiver
Dior
Miss Dior Eau de Parfum
$165
Best Cult-Classic Fragrance
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Gave our testers a comforting hit nostalgia that they immediately wanted to revisit and wear
Smells like: receiving an unexpected bouquet of flowers from a stranger while window-shopping
An iconic, highly elevated floral scent composed of lily of the valley, peony, iris, Centifolia rose, and soft musk
Snif
Crumb Couture
$65
Best New Favorite Fragrance
shop now
why it won:
Was the surprise favorite scent among both our NYC and L.A. offices. (Testers fought over who could bring it home!)
Smells like: emerging from a French café with the scent of fresh-baked patisserie and frothy foam lattes subtly baked into our skin
A warm, slightly sweet scent composed of croissant accord, wildberry jam, black currant, toasted vanilla, tonka bean, sandalwood
“Dessert-y, gourmand scents are very popular right now, and Crumb Couture is the crown jewel of this current trend. Reminiscent of a familiar bakery or a luxurious baked good, it serves up comforting notes, which creates an intimate, warm, and homey feel.” — Spinetto, Cosmetic Chemist, Perfumer and Certified Nose
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Henry Rose
Blonde Barry Body Spray
$75
Best Body Spray
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Testers loved to use this water-based, alcohol-free spray on the body and as a room and linen/clothing spray
Smells like: a juicy, impromptu picnic in the forest at midnight
A perfect fruity, floral scent composed of notes like blood orange, black currant, nectarine, blackberry, cosmo fruit, musk, cedarwood, and patchouli
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
why it won:
According to our testers, it’s “an expensive vacation to the Amalfi Coast, bottled”
Smells like: a salt-crusted mermaid soaking in the sun
An addictive, salty, and creamy scent composed of ylang-ylang, violet, Tahitian tiare, magnolia, musk, ambergris, and sandalwood
“Sensual mandarin and sweet jasmine are blended perfectly with sandalwood and creamy vanilla for a happy, floral, amber finish. This is a comforting scent that radiates sun, fun, and glamour.” — Spinetto, Cosmetic Chemist, Perfumer and Certified Nose
TAP TO LEARN MORE
view nails winners
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
hover for more info
Biologique Recherche
Masque Caviar Vert
$45
shop now
why it won:
Perfectly formed to our face for easy application and wear
Great for travel
Immediately helped plump up and smooth our complexions
“This mask blew me away upon first use. It has an instant tightening and plumping effect and is formulated with green caviar and collagen to tighten and tone the epidermis to improve the appearance of the skin and the underlying structure.” — Marino
Best
Face Mask
IS Clinical
Active Serum
$142
shop now
why it won:
Helped acne disappear within 48 hours
Lessened the appearance of fine lines and wrinkles
Brightened and smoothed our complexions
“This serum is the equivalent of a red carpet facial. It gently exfoliates the skin, increases cell turnover, stimulates collagen production, brightens the complexion, improves texture, and also manages breakouts, lines, and wrinkles. It’s a great retinol alternative for pregnant and breastfeeding moms.” — Marino
Best Retinol Alternative
U Beauty
Resurfacing Compound
$228
shop now
why it won:
Made our pores look practically invisible
Fine lines and wrinkles were dramatically reduced
Our skin looked brighter and more even
“A great at-home product you can use to
support skin resurfacing, toning, and brightening without irritation.” — Shamban
best Retinol serum
Sofie Pavitt
The Mandelic Clearing Serum
$54
shop now
why it won:
Dramatically helped clear and prevent breakouts
Hydrates and exfoliates the skin simultaneously
Noticeably smoothed our skin texture
“Mandelic acid is my favorite skincare acid and the unsung hero of AHAs. It’s known for its antibacterial, exfoliating, and brightening properties, making it suitable for active acne, post-acne scarring, lines, wrinkles, and discoloration. Basically, anyone can and should be using it.” — Marino
Best Serum for Acne
Le Prunier
Plum Beauty Oil
$72
shop now
why it won:
Scent our testers described as “heavenly”
Can be used on the face, hands, hair, and body
Lightweight formula sinks in quickly and didn’t clog our pores
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best
Face Oil
Koh Gen Do
Cleansing Water Cloth
$24
shop now
why it won:
Felt gentle and soothing
Effortlessly removed our makeup
Great for traveling
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best Makeup Remover
SkinBetter Science
Trio Luxe Moisture Treatment
$175
shop now
why it won:
Testers loved the luxurious, velvety texture
Rich and hydrating without triggering our acne-prone skin
Completely revived dry, dull skin and improved the look of skin texture
“This rich moisturizer is designed to give instant and long-lasting moisture to the most sensitive, dry skin.” — Love
Best Nighttime Moisturizer
Dieux Skin
Instant Angel Lipid-Rich Barrier Repair Cream with Ceramides
$45
shop now
why it won:
Provided long-lasting hydration to even the driest skin
Absorbed beautifully but left skin with a glassy finish
Unscented and played well with all skin types, even oily and acne-prone
“Rich in texture but not greasy, this cream helps to firm, strengthen, and smooth the skin. It’s especially great for addressing premature signs of aging, dehydration, or atopic disruption.” — Shamban
Best Daytime Moisturizer
La Roche-Posay
Toleriane Rosaliac Face Cream for Visible Redness
$31
shop now
why it won:
The light-green tint completely neutralized our testers’ redness
Gave our skin a beautiful, glowing finish
Soothed and calmed our skin all day long
“This face cream is ideal for reducing redness and irritation. The color-correcting green pigments help combat redness and soothe skin.” — Shamban
Best Face Cream for Redness
Lawless Beauty
Forget the Filler Overnight Lip Plumping Mask
$22
shop now
why it won:
Made our lips look plumper instantaneously and long-term
Smooth, nonsticky texture
Gave our chapped lips long-lasting hydration
“This is the best overnight lip mask I’ve ever tried. The texture is instantly nourishing without feeling sticky or thick, it has a light cooling effect, and there’s no burn or tingle while it plumps up your lips.” — Marino
BESt
lip mask
Filorga
Time-Filler Eyes 5-XP Daily Anti-Aging and Wrinkle Reducing Eye Cream
$72
shop now
why it won:
Gave our under-eyes “concealer-level brightness”
Boosted eyelash growth
Lightweight texture that won’t cause milia or congestion
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
BESt
eye cream
NakedBeauty MD
Damask Rose Revitalizing Gold-Infused Hydrogel Eye Mask
$110
shop now
why it won:
Convinced our testers that eye masks can actually work miracles
Noticeably brightened and hydrated our under-eyes
Stayed put without sliding or slipping
“Antioxidants like ferulic and vitamin C combine to brighten the delicate under-eye area while niacinamide hydrates, brightens, and minimizes the appearance of fine lines and wrinkles.” — Shamban
Best
Eye Mask
Vanessa Hernandez
VH Method Peel
$90
shop now
why it won:
A few swipes left our skin smooth and radiant
Exfoliated without any burn or sting (just a slight tingle!)
Testers noticed a reduction in congestion and breakouts
“Like a mini exfoliating peel treatment, this is a gentle but potent blend of actives that will increase glow, plump the skin, and boost elasticity.” — Shamban
Best Chemical Exfoliator
Hero Cosmetics
Mighty Patch Original
$13
shop now
why it won:
Completely flattened whiteheads and zits overnight
Sucked every last bit of “gunk” from our pimples
Prevented testers from touching and picking breakouts
“Made of medical-grade hydrocolloid, these patches have several layers of infused 'gel' to pull out excess sebum while creating a protective environment to help heal and flatten a blemish.” — Shamban
Best Acne
Spot Treatment
Tower 28 Beauty
SOS Daily Rescue Facial Spray
$28
shop now
why it won:
Supremely calming and soothing
Reduced redness and irritation within
minutes of application
Enhanced the results of any products
applied afterward
“This toner treatment can be used any time your skin needs a friend. Highly anti-inflammatory and antibacterial, it will fight redness, calm and soothe irritated skin, and restore pH balance for a protected skin barrier.” — Shamban
BESt
face mist
Farmacy Beauty
Green Clean Cleansing Balm
$36
shop now
why it won:
Gently removes even the heaviest of makeup
Left our skin feeling dewy and hydrated, not stripped
Light, citrusy scent our testers loved
“I’m a huge advocate of oil cleansing as a makeup removal step before double-cleansing. This is an amazing balm that will cut through makeup effortlessly before you go in and cleanse the skin.” — Marino
Best
Cleansing Balm
Youth to the People
Superfood Cleanser
$39
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Best Gel-to-Foam Cleanser
Shani Darden Skin Care
Moisture Boost Plumping Serum
$78
shop now
why it won:
Kept our skin looking bouncy and hydrated all day
Nonsticky formula that effortlessly sinks into the skin
Layered well with our other favorite skincare products, including actives
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan
Best Moisture-Boosting Serum
Lancôme
Rénergie H.C.F. Triple Serum
$145
shop now
why it won:
Helped fade stubborn pigmentation and acne scars
Plumped up our skin to lessen the look of fine lines and wrinkles
Increased brightness
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan
Best Serum for Signs of Aging
Mother Science
Molecular Hero Serum
$89
shop now
why it won:
Immediately helped to reduce redness
Within one month, dark spots had significantly faded
Our skin looked brighter and more even overall
“This mask blew me away upon first use. It has an instant tightening and plumping effect and is formulated with green caviar and collagen to tighten and tone the epidermis to improve the appearance of the skin and the underlying structure.” — Marino
Best Serum
for Dark Spots
Glow Recipe
Watermelon Glow Niacinamide Hue Drops
$35
shop now
why it won:
Boasts a sheer, buildable tint that flattered
all our skin tones
Gave our skin a glowing, sun-kissed look
Noticeably brightened our skin within a few weeks
“These drops add the perfect amount of bronzed glow to the skin. I like to mix them with a touch of foundation, and afterward, I’ll add a bit more to the cheekbones for an extra pop.” — Loiz
Best Brightening Serum
Yon-Ka Paris
Vitamin C Serum
$168
shop now
why it won:
Features 20% stable vitamin C that didn’t irritate our testers’ skin Faded the look of our dark spots and noticeably brightened our skin
The oil-based formula did not oxidize after opening
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan
Best Vitamin C Serum
EltaMD
UV Clear Broad-Spectrum SPF 46
$43
shop now
why it won:
Noncomedogenic so it won’t clog pores or cause breakouts
Hypoallergenic formula is great for people who run sensitive or have rosacea
Helped to even out and brighten our complexion
“This SPF has stood the test of time. It is a lightweight option that’s great for everyone, especially those who have sensitive skin and/or are acne-prone.” — Love
Best SPF for Oily
or Acne-Prone Skin
Naturium
Dew-Glow Moisturizer SPF 50
$22
shop now
why it won:
Provided the prettiest glow without looking greasy
Uses organic chemical sunscreen filters to provide broad spectrum SPF 50 PA++++ protection
Applied invisibly on all skin tones
“These drops add the perfect amount of bronzed glow to the skin. I like to mix them with a touch of foundation, and afterward, I’ll add a bit more to the cheekbones for an extra pop.” — Loiz
Best SPF
for Dry Skin
Marin Skincare
Lip Treatment
$20
shop now
why it won:
Made our lips feel “pillowy” soft all day long
The Blueberry French Toast flavor was a tester favorite
Repaired and smoothed our most inflamed, chapped lips
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan
Best Lip
Treatment
Sulwhasoo
First Care Activating Serum VI
$89
shop now
why it won:
Testers’ skin looked so bright and glowy they forwent makeup
Instantly soothed and calmed the skin
Added incredible, long-lasting hydration to our skin
“This SPF has stood the test of time. It is a lightweight option that’s great for everyone, especially those who have sensitive skin and/or are acne-prone.” — Love
Best Multitasking Serum
Rhode
Glazing Milk
$30
shop now
why it won:
Instantly calmed and soothed our skin
Kept our skin dewy, glowy, and hydrated all day long
Helped to address and reduce redness over time
“These drops add the perfect amount of bronzed glow to the skin. I like to mix them with a touch of foundation, and afterward, I’ll add a bit more to the cheekbones for an extra pop.” — Loiz
Best Facial
Essence
+Lux Unfiltered
N°12 Bronzing Face Drops
$44
shop now
why it won:
Didn’t clog our pores or cause breakouts
Buildable formula that lets you customize your
desired level of tan
Provided an “unbelievably” natural tan that faded evenly
“This product is chemical-free and full of skin-centric ingredients that do your complexion good like hyaluronic acid, plant extracts, glycerin, and sodium hyaluronate. A little goes a long way, and the color is buildable.” — Shamban
Best Self-Tanner
for Face
Furtuna Skin
Triple Active Exfoliator
$115
shop now
why it won:
Provides both physical and chemical exfoliation
Gave our skin a “spa-level” glow
Testers noticed that their makeup applied more smoothly and evenly following application
“As a dermatologist, this is my go-to product for instantly refreshed and smoother skin.” — Love
Best Physical Exfoliator
TAP TO LEARN MORE
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
Youth to the People
Superfood Cleanser
$39
shop now
why it won:
Gently removes even the heaviest of makeup
Left our skin feeling dewy and hydrated, not stripped
Light, citrusy scent our testers loved
view nails winners
Best Gel-to-Foam Cleanser
Farmacy Beauty
Green Clean Cleansing Balm
$36
Best Cleansing Balm
Tower 28 Beauty
SOS Daily Rescue Facial Spray
$28
Best Face Mist
Hero Cosmetics
Mighty Patch Original
$13
Best Acne Spot Treatment
Vanessa Hernandez
VH Method Peel
$90
Best Chemical Exfoliator
Naked Beauty
Damask Rose Revitalizing Gold-Infused Hydrogel Eye Mask
$110
Best Eye Mask
Filorga
Time-Filler Eyes 5-XP Daily Anti-Aging and Wrinkle Reducing Eye Cream
$72
Best Eye Cream
Lawless Beauty
Forget The Filler Overnight Lip Plumping Mask
$22
Best Lip Mask
La Roche-Posay
Toleriane Rosaliac Face Cream for Visible Redness
$31
Best Face Cream for Redness
Dieux Skin
Instant Angel Lipid-Rich Barrier Repair Cream with Ceramides
$45
Best Daytime Moisturizer
SkinBetter Science
Trio Luxe Moisture Treatment
$175
Best Nighttime Moisturizer
Koh Gen Do
Cleansing Water Cloth
$24
Best Makeup Remover
Le Prunier
Plum Beauty Oil
$72
Best Face Oil
Sofie Pavitt
The Mandelic Clearing Serum
$54
Best Serum for Acne
U Beauty
Resurfacing Compound
$228
Best Retinol Serum
IS Clinical
Active Serum
$142
Best Retinol Alternative
Biologique Recherche
Masque Caviar Vert
$45
Best Face Mask
Shani Darden Skin Care
Moisture Boost Plumping Serum
$78
Best Moisture-Boosting Serum
Glow Recipe
Watermelon Glow Niacinamide Hue Drops
$35
Best Brightening Serum
Mother Science
Molecular Hero Serum
$89
Best Serum for Dark Spots
Lancôme
Rénergie H.C.F. Triple Serum
$145
Best Serum for Signs of Aging
Naturium
Dew-Glow Moisturizer SPF 50
$22
Best SPF for Dry Skin
EltaMD
UV Clear Broad-Spectrum SPF 46
$43
Best SPF for Oily or Acne-Prone Skin
Yon-Ka Paris
Vitamin C Serum
$168
Best Vitamin C Serum
Rhode
Glazing Milk
$30
Best Facial Essence
Sulwhasoo
First Care Activating Serum VI
$89
Best Multitasking Serum
Marin Skincare
Lip Treatment
$20
Best Lip Treatment
Furtuna Skin
Triple Active Exfoliator
$115
Best Physical Exfoliator
+Lux Unfiltered
N°12 Bronzing Face Drops
$44
Best Self-Tanner for Face
“Cleanses pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Gently removes even the heaviest of makeup
Left our skin feeling dewy and hydrated, not stripped
Light, citrusy scent our testers loved
“I’m a huge advocate of oil cleansing as a makeup removal step before double-cleansing. This is an amazing balm that will cut through makeup effortlessly before you go in and cleanse the skin.” — Marino, Medical Aesthetician
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Supremely calming and soothing
Reduced redness and irritation within minutes of application
Enhanced the results of any products applied afterward
“This toner treatment can be used anytime your skin needs a friend. Highly anti-inflammatory and antibacterial, it will fight redness, calm and soothe irritated skin, and restore pH balance for a protected skin barrier.” — Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Completely flattened whiteheads and zits overnight
Sucked every last bit of “gunk” from our pimples
Prevented testers from touching and picking breakouts
shop now
why it won:
A few swipes left our skin smooth and radiant
Exfoliated without any burn or sting (just a slight tingle!)
Testers noticed a reduction in congestion and breakouts
“Like a mini exfoliating peel treatment, this is a gentle but potent blend of actives that will increase glow, plump the skin, and boost elasticity.” — Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Convinced our testers that eye masks can actually work miracles
Noticeably brightened and hydrated our under-eyes
Stayed put without sliding or slipping
“Antioxidants like ferulic and vitamin C combine to brighten the delicate under-eye area while niacinamide hydrates, brightens, and minimizes the appearance of fine lines and wrinkles.” — Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Gave our under-eyes “concealer-level brightness”
Boosted eyelash growth
Lightweight texture that won’t cause milia or congestion
shop now
why it won:
Made our lips look plumper instantaneously and long-term
Smooth, nonsticky texture
Gave our chapped lips long-lasting hydration
“This is the best overnight lip mask I’ve ever tried. The texture is instantly nourishing without feeling sticky or thick, it has a light cooling effect, and there’s no burn or tingle while it plumps up your lips.” — Marino, Medical Aesthetician
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
The light-green tint completely neutralized our testers’ redness
Gave our skin a beautiful, glowing finish
Soothed and calmed our skin all day long
“This face cream is ideal for reducing redness and irritation. The color-correcting green pigments help combat redness and soothe skin.” — Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Provided long-lasting hydration to even the driest skin
Absorbed beautifully but left skin with a glassy finish
Unscented and played well with all skin types, even oily and acne-prone
“Rich in texture but not greasy, this cream helps to firm, strengthen, and smooth the skin. It’s especially great for addressing premature signs of aging, dehydration, or atopic disruption.”
— Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Testers loved the luxurious, velvety texture
Rich and hydrating without triggering our acne-prone skin
Completely revived dry, dull skin and improved the look of skin texture
“This rich moisturizer is designed to give instant and long-lasting moisture to the most sensitive, dry skin.” — Love, Board-Certified Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Felt gentle and soothing
Effortlessly removed our makeup
Great for traveling
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Scent our testers described as “heavenly”
Can be used on the face, hands, hair, and body
Lightweight formula sinks in quickly and didn’t clog our pores
shop now
why it won:
Dramatically helped clear and prevent breakouts
Hydrates and exfoliates the skin simultaneously
Noticeably smoothed our skin texture
“Mandelic acid is my favorite skincare acid and the unsung hero of AHAs. It’s known for its antibacterial, exfoliating, and brightening properties, making it suitable for active acne, post-acne scarring, lines, wrinkles, and discoloration. Basically, anyone can and should be using it.” — Marino, Medical Aesthetician
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Made our pores look practically invisible
Fine lines and wrinkles were dramatically reduced
Our skin looked brighter and more even
“A great at-home product you can use to support skin resurfacing, toning, and brightening without irritation.”” — Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Helped acne disappear within 48 hours
Lessened the appearance of fine lines and wrinkles
Brightened and smoothed our complexions
“This serum is the equivalent of a red carpet facial. It gently exfoliates the skin, increases cell turnover, stimulates collagen production, brightens the complexion, improves texture, and also manages breakouts, lines, and wrinkles. It’s a great retinol alternative for pregnant and breastfeeding moms.” — Marino, Medical Aesthetician
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“This mask blew me away upon first use. It has an instant tightening and plumping effect and is formulated with green caviar and collagen to tighten and tone the epidermis to improve the appearance of the skin and the underlying structure.” — Marino, Medical Aesthetician
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Kept our skin looking bouncy and hydrated all day
Nonsticky formula that effortlessly sinks into the skin
Layered well with our other favorite skincare products, including actives
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Boasts a sheer, buildable tint that flattered all
our skin tones
Gave our skin a glowing, sun-kissed look
Noticeably brightened our skin within a few weeks
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Immediately helped to reduce redness
Within one month, dark spots had significantly faded
Our skin looked brighter and more even overall
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Helped fade stubborn pigmentation and acne scars
Plumped up our skin to lessen the look of fine lines and wrinkles
Increased brightness
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Provided the prettiest glow without looking greasy
Uses organic chemical sunscreen filters to provide broad spectrum SPF 50 PA++++ protection
Applied invisibly on all skin tones
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Noncomedogenic so it won’t clog pores or cause breakouts
Hypoallergenic formula is great for people who run sensitive or have rosacea
Helped to even out and brighten our complexion
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Features 20% stable vitamin C that didn’t irritate our testers’ skin
Faded the look of our dark spots and noticeably brightened our skin
The oil-based formula did not oxidize after opening
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Instantly calmed and soothed our skin
Kept our skin dewy, glowy, and hydrated all day long
Helped to address and reduce redness over time
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Testers’ skin looked so bright and glowy they forwent makeup
Instantly soothed and calmed the skin
Added incredible, long-lasting hydration to our skin
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Made our lips feel “pillowy” soft all day long
The Blueberry French Toast flavor was a tester favorite
Repaired and smoothed our most inflamed, chapped lips
shop now
why it won:
Provides both physical and chemical exfoliation
Gave our skin a “spa-level” glow
Testers noticed that their makeup applied more smoothly and evenly following application
“As a dermatologist, this is my go-to product for instantly refreshed and smoother skin.”
— Love, Board-Certified Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
shop now
why it won:
Didn’t clog our pores or cause breakouts
Buildable formula that lets you customize your desired level of tan
Provided an “unbelievably” natural tan that faded evenly
“This product is chemical-free and full of skin-centric ingredients that do your complexion good like hyaluronic acid, plant extracts, glycerin, and sodium hyaluronate. A little goes a long way, and the color is buildable.” — Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
view makeup winners
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
hover for more info
Naked Beauty
Damask Rose Revitalizing Gold-Infused Hydrogel Eye Mask
$110
shop now
why it won:
Convinced our testers that eye masks can actually work miracles
Noticeably brightened and hydrated our under-eyes
Stayed put without sliding or slipping
“Antioxidants like ferulic and vitamin C combine to brighten the delicate under-eye area while niacinamide hydrates, brightens, and minimizes the appearance of fine lines and wrinkles.” — Shamban
Best
Eye Mask
Vanessa Hernandez
VH Method Peel
$90
shop now
why it won:
A few swipes left our skin smooth and radiant
Exfoliated without any burn or sting (just a slight tingle!)
Testers noticed a reduction in congestion and breakouts
“Like a mini exfoliating peel treatment, this is a gentle but potent blend of actives that will increase glow, plump the skin, and boost elasticity.” — Shamban
Best Chemical Exfoliator
Dazzle Dry
System Kit
$85
shop now
why it won:
Our manicures stayed chip-free for a full two weeks
Testers’ nails looked and felt healthier thanks to the nontoxic formula
The fast dry time gave us hard-set nails within five minutes sans UV lamp
“This kit is a necessity if you want your at-home manicure to last longer. I also love that it’s vegan, cruelty-free, hypoallergenic, nontoxic, non-yellowing, and quick-drying.” — Qin
Best At-Home Manicure Kit
Essie
Expressie Power Moves Nail Polish
$10
shop now
why it won:
Fantastic color selection
Ultra-glossy finish that’s remarkably chip-resistant
Has a fast dry time that our busy testers appreciated!
“This is an all-in-one nail polish—you don’t even need a base or topcoat. Also, the brushes are angled to make the application easier!” — Qin
Best Nail
Polish
CND
StrengthenerRXx
$21
shop now
why it won:
Instantly smoothed a tester’s torn nails after she peeled off a gel manicure
Made our nails feel significantly stronger
The flat, wide brush made regular application easy and mess-free
“I’m a huge advocate of oil cleansing as a makeup removal step before double-cleansing. This is an amazing balm that will cut through makeup effortlessly before you go in and cleanse the skin.” — Marino
Best Nail Treatment
Zoya
Ultra Glossy Seal
$17
shop now
why it won:
Gave our testers salon-level shine
Our DIY manicures lasted twice as long with zero chipping
Testers loved the wide brush and ultra-fast dry time
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin. leans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Best
topcoat
CLICK TO LEARN MORE
Dazzle Dry
System Kit
$85
Best At-Home Manicure Kit
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“This kit is a necessity if you want your at-home manicure to last longer. I also love that it’s vegan, cruelty-free, hypoallergenic, nontoxic, non-yellowing, and quick-drying.” — Qin, Celebrity Nail Artist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Essie
Expressie Power Moves Nail Polish
$10
Best Nail Polish
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“This is an all-in-one nail polish—you don’t even need a base or topcoat. Also, the brushes are angled to make the application easier!” — Qin, Celebrity Nail Artist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
CND
StrengthenerRXx
$21
Best Nail Treatment
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Instantly smoothed a tester’s torn nails after she peeled off a gel manicure
Made our nails feel significantly stronger
The flat, wide brush made regular application easy and mess-free
Zoya
Ultra Glossy Seal
$17
Best Topcoat
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Gave our testers salon-level shine
Our DIY manicures lasted twice as long with zero chipping
Testers loved the wide brush and ultra-fast dry time
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
TAP TO LEARN MORE
TAP TO LEARN MORE
view tools winners
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
Beautyblender
Original Pink Makeup Sponge
$20
shop now
why it won:
Gave our makeup an airbrushed, perfectly blended finish
Easily fits into hard-to-reach areas around the nose and under the eyes
Absorbs a minimal amount of makeup so you’re not wasting product
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan
Best
Applicator
Dr. Lara Devgan
Platinum Lip Plump
$50
shop now
why it won:
Results mimic the look of subtle lip filler and last
for up to two hours
Gave us a “comfortable” tingling sensation
Features medical-grade ingredients like ceramides, mixed-molecular-weight hyaluronic acid, niacin, and broad spectrum UVA/UVB SPF 30
“This mask blew me away upon first use. It has an instant tightening and plumping effect and is formulated with green caviar and collagen to tighten and tone the epidermis to improve the appearance of the skin and the underlying structure.” — Marino
Best Lip
Plumper
Make Up For Ever
Artist Color Pencil
$24
shop now
why it won:
Can be used on the lips, eyes, brows, or face
Super-blendable formula for effortless application
Provides a flattering matte finish
“If you haven’t tried the Limitless Brown shade of these pencils, you must add it to your kit! It’s the perfect universal brown that works on every skin tone. All the pencils can be used for brows, lips, and cheeks and have a subtle cream texture that allows for easy blending.” — Loiz
Best
Lip Liner
Iconic London
Illuminator
$40
shop now
why it won:
Can be used on its own or easily mixed into other skincare or makeup products
The pretty liquid shimmer effect looks elevated and radiant, not tacky
Easy-to-apply formula that blends seamlessly
“I love this for easy touch-ups on flyaways and frizz. I also love the convenience of the small size, so I can easily toss it in my purse for on-the-go use.” — Marjan
Best
Highlighter
Nudestix
Nudies Matte Cream Bronzer
$35
shop now
why it won:
Testers loved the dual-ended design with a cream blush on one end and a blending brush on the other
Can be used on the face, eyes, or lips
The formula blends effortlessly into the skin and layers well with other products
“This mask blew me away upon first use. It has an instant tightening and plumping effect and is formulated with green caviar and collagen to tighten and tone the epidermis to improve the appearance of the skin and the underlying structure.” — Marino
Best
Bronzer
Merit
Signature Lip Matte Lightweight Lipstick
$24
shop now
why it won:
Soft matte finish feels light and comfortable on the lips
Application lasts all day without smudging or feathering
The velvety, hydrating formula made our lips look plumper and softer
“This serum is the equivalent of a red carpet facial. It gently exfoliates the skin, increases cell turnover, stimulates collagen production, brightens the complexion, improves texture, and also manages breakouts, lines, and wrinkles. It’s a great retinol alternative for pregnant and breastfeeding moms.” — Marino
Best
Lipstick
Half Magic
Glitterpuck
$26
shop now
why it won:
Converted testers who didn’t think they liked glitter into glitter lovers
Can be used anywhere on the face, eyes, or body
Testers experienced super-minimal fallout thanks to the unique water-pressed formula
“A great at-home product you can use to
support skin resurfacing, toning, and brightening without irritation.” — Shamban
Best
Glitter
KS&Co
Microfeathering Pen
$42
shop now
why it won:
Testers said this pen is the next best thing to getting your brows microbladed
The microfine pen creates ultra-thin strokes that look like real hairs
Testers appreciated the addition of brow-boosting ingredients like biotin, red algae, and red clover extracts
“Mandelic acid is my favorite skincare acid and the unsung hero of AHAs. It’s known for its antibacterial, exfoliating, and brightening properties, making it suitable for active acne, post-acne scarring, lines, wrinkles, and discoloration. Basically, anyone can and should be using it.” — Marino
Best Brow Product
YSL Beauty
Lash Clash Extreme Volume Mascara
$32
shop now
why it won:
Gave us “unmatched” curl, volume, and lift
Didn’t smudge, flake, or smear all day long
The extra-pigmented formula provides an intense color payoff that really made our testers’ eyes pop
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best Volumizing Mascara
Bakeup
Tarantulash
$27
shop now
why it won:
Made our lashes look twice their normal length
Didn’t smudge, flake, or smear all day long
The big, curvy brush has different size bristles so you get the perfect amount of product with each swipe
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best Lengthening Mascara
Valentino Beauty
Twin Liner Gel and Liquid Eyeliner
$40
shop now
why it won:
Dual-sided design featuring a liquid liner on one end and a retractable gel liner on the other
The liquid liner has a perfectly sized fine tip for ultimate precision
There’s no color fade or product migration as the day goes on
“This rich moisturizer is designed to give instant and long-lasting moisture to the most sensitive, dry skin.” — Love
Best
Eyeliner
Danessa Myricks
Groundwork Palette
$65
shop now
why it won:
Can be used on the eyes, brows, face, and lips
Testers loved the range of flattering neutral shades
Long-wearing formula that lasts all day
“This palette features neutral duo shadows that can be used anywhere on the face. The larger shadow is a cream-to-powder formula made with Upsalite, which hydrates while balancing oil production.” — Loiz
Best Eye
Shadow Palette
Sheglam
Insta-Ready Face & Under Eye Setting Powder Duo
$9
shop now
why it won:
Dual design features a pressed setting powder on top and a loose setting powder on the bottom
Provided a light matte finish that didn’t look cakey
Kept shine at bay all day
“This face cream is ideal for reducing redness and irritation. The color-correcting green pigments help combat redness and soothe skin.” — Shamban
Best Setting Powder
Urban Decay
All Nighter Setting Spray
$36
shop now
why it won:
Kept our makeup in place all day long with zero touch-ups needed
Felt cooling and calming on the skin thanks to the Temperature Control Technology
Gave our makeup a flawless-looking finish
“I really tested the limits on this product in my 20s when I frequented night clubs, and let me tell you this stuff lasts, and your makeup won’t budge.” — Marino
Best Setting Spray
Gisou
Honey Infused Lip Oil
$28
shop now
why it won:
Provides a super-glossy finish with zero stickiness
Ultra-nourishing formula that glides onto the lips “like butter”
Gives lips all-day hydration
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
BESt
lip oil
Westman Atelier
Contour Stick
$48
shop now
why it won:
Ultra-creamy formula that doesn’t dry out and layers easily with other products
Blends seamlessly into the skin for a completely natural-looking finish
Lasts all day long and doesn’t need powder to stay in place
“These contour sticks feature a cool undertone that effectively sculpts the face. I prefer cooler tones for contouring because they mimic shadows and accentuate features. To create dimension, apply the contour stick under your cheekbones and blend upward.” — Loiz
Best
contour
Rare Beauty
Soft Pinch Blush
$23
shop now
why it won:
Beautifully pigmented formula that pops on all skin tones
Weightless formula that easily melts and blends into the skin
Looks bright and fresh on the skin all day long
“Like a mini exfoliating peel treatment, this is a gentle but potent blend of actives that will increase glow, plump the skin, and boost elasticity.” — Shamban
BesT
BLUSH
Kosas
Revealer Concealer
$30
shop now
why it won:
Didn’t crease or cake
Melts and blends effortlessly into the skin
Provides buildable, medium coverage that made our skin look super healthy and radiant
“I’ve used this nearly every day for years. The shades are incredible and always match my skin tone regardless of my tan. The coverage is great without feeling heavy.” — Marjan
Best
concealer
Giorgio Armani
Luminous Silk Foundation
$48
shop now
why it won:
Lightweight texture that looks and feels like a second skin
Looked freshly applied for hours with zero touch-ups needed
Finish is the ideal balance between matte and glowy
“This toner treatment can be used anytime your skin needs a friend. Highly anti-inflammatory and antibacterial, it will fight redness, calm and soothe irritated skin, and restore pH balance for a protected skin barrier.” — Shamban
BESt
foundation
Ciele
Tint & Protect SPF 50+ Tinted Serum Foundation
$44
shop now
why it won:
Melts into the skin with a weightless finish
Buildable formula with light to medium coverage
Boasts non-nano mineral-based broad-spectrum SPF 50+ and protects against UVA, UVB, blue light, and infrared radiation
“Mineral-based, noncomedogenic, and spiked with broad spectrum SPF 50, this skin tint gets my vote as a dermatologist. It feels light and smooth, applies evenly, and absorbs beautifully for a dewy, foundation-free finish.” — Shamban
Best
Face Tint
Milk Makeup
Hydro Grip Primer
$38
shop now
why it won:
Created a super-smooth base for makeup so it applied more effortlessly
Kept our makeup looking fresh all day long
The silicone- and oil-free formula didn’t cause congestion or breakouts
“A holy-grail product. For super-flawless skin, mix your moisturizer with a couple pumps of this primer, and apply. Follow with a few spritzes of Urban Decay’s All Nighter Setting Spray. Let everything set and dry before applying foundation.” — Loiz
Best
Primer
hover for more info
Beautyblender
Original Pink Makeup Sponge
$20
Best Applicator
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Gave our makeup an airbrushed, perfectly blended finish
Easily fits into hard-to-reach areas around the nose and under the eyes
Absorbs a minimal amount of makeup so you’re not wasting product
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Dr. Lara Devgan
Platinum Lip Plump
$50
Best Lip Plumper
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Results mimic the look of subtle lip filler and last for up to two hours
Gave us a “comfortable” tingling sensation
Features medical-grade ingredients like ceramides, mixed-molecular-weight hyaluronic acid, niacin, and broad spectrum UVA/UVB SPF 30
Make Up For Ever
Artist Color Pencil
$24
Best Lip Liner
shop now
why it won:
Can be used on the lips, eyes, brows, or face
Super-blendable formula for effortless application
Provides a flattering matte finish
“If you haven’t tried the Limitless Brown shade of these pencils, you must add it to your kit! It’s the perfect universal brown that works on every skin tone. All the pencils can be used for brows, lips, and cheeks and have a subtle cream texture that allows for easy blending.” — Loiz, Celebrity Makeup Artist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Iconic London
Illuminator
$40
Best Highlighter
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Can be used on its own or easily mixed into other skincare or makeup products
The pretty liquid shimmer effect looks elevated and radiant, not tacky
Easy-to-apply formula that blends seamlessly
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Nudestix
Nudies Matte Cream Bronzer
$35
Best Bronzer
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Testers loved the dual-ended design with a cream blush on one end and a blending brush on the other
Can be used on the face, eyes, or lips
The formula blends effortlessly into the skin and layers well with other products
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Merit
Signature Lip Matte Lightweight Lipstick
$24
Best Lipstick
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Soft matte finish feels light and comfortable on the lips
Application lasts all day without smudging or feathering
The velvety, hydrating formula made our lips look
plumper and softer
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Half Magic
Glitterpuck
$26
Best Glitter
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Converted testers who didn’t think they liked glitter into glitter lovers
Can be used anywhere on the face, eyes, or body
Testers experienced super-minimal fallout thanks to the unique water-pressed formula
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
KS&Co
Microfeathering Pen
$42
Best Brow Product
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Testers said this pen is the next best thing to getting your brows microbladed
The microfine pen creates ultra-thin strokes that look like real hairs
Testers appreciated the addition of brow-boosting ingredients like biotin, red algae, and red clover extracts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
YSL Beauty
Lash Clash Extreme Volume Mascara
$32
Best Volumizing Mascara
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Gave us “unmatched” curl, volume, and lift
Didn’t smudge, flake, or smear all day long
The extra-pigmented formula provides an intense color payoff that really made our testers’ eyes pop
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Bakeup
Tarantulash
$27
Best Makeup Remover
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Made our lashes look twice their normal length
Didn’t smudge, flake, or smear all day long
The big, curvy brush has different size bristles so you get the perfect amount of product with each swipe
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Valentino Beauty
Twin Liner Gel and Liquid Eyeliner
$40
Best Eyeliner
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Dual-sided design featuring a liquid liner on one end and a retractable gel liner on the other
The liquid liner has a perfectly sized fine tip for ultimate precision
There’s no color fade or product migration as the day goes on
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Danessa Myricks
Groundwork Palette
$65
Best Eye Shadow Palette
shop now
why it won:
Can be used on the eyes, brows, face, and lips
Testers loved the range of flattering neutral shades
Long-wearing formula that lasts all day
“This palette features neutral duo shadows that can be used anywhere on the face. The larger shadow is a cream-to-powder formula made with Upsalite, which hydrates while balancing oil production.” — Loiz, Celebrity Makeup Artist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Sheglam
Insta-Ready Face & Under Eye Setting Powder Duo
$9
Best Setting Powder
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Dual design features a pressed setting powder on top and a loose setting powder on the bottom
Provided a light matte finish that didn’t look cakey
Kept shine at bay all day
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Urban Decay
All Nighter Setting Spray
$36
Best Setting Spray
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Kept our makeup in place all day long with zero touch-ups needed
Felt cooling and calming on the skin thanks to the Temperature Control Technology
Gave our makeup a flawless-looking finish
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Gisou
Honey Infused Lip Oil
$28
Best Lip Oil
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Provides a super-glossy finish with zero stickiness
Ultra-nourishing formula that glides onto the lips “like butter”
Gives lips all-day hydration
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Westman Atelier
Contour Stick
$48
Best Contour
shop now
why it won:
Ultra-creamy formula that doesn’t dry out and layers easily with other products
Blends seamlessly into the skin for a completely natural-looking finish
Lasts all day long and doesn’t need powder to stay in place
“These contour sticks feature a cool undertone that effectively sculpts the face. I prefer cooler tones for contouring because they mimic shadows and accentuate features. To create dimension, apply the contour stick under your cheekbones and blend upward.” — Loiz, Celebrity Makeup Artist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Rare Beauty
Soft Pinch Blush
$23
Best Blush
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Beautifully pigmented formula that pops on all skin tones
Weightless formula that easily melts and blends into the skin
Looks bright and fresh on the skin all day long
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Kosas
Revealer Concealer
$30
Best Concealer
shop now
why it won:
Didn’t crease or cake
Melts and blends effortlessly into the skin
Provides buildable, medium coverage that made our skin look super healthy and radiant
“I’ve used this nearly every day for years. The shades are incredible and always match my skin tone regardless of my tan. The coverage is great without feeling heavy.” — Marjan, Celebrity Hairstylist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Giorgio Armani
Luminous Silk Foundation
$48
Best Foundation
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Lightweight texture that looks and feels like a second skin
Looked freshly applied for hours with zero touch-ups needed
Finish is the ideal balance between matte and glowy
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Ciele
Tint & Protect SPF 50+ Tinted Serum Foundation
$44
Best Face Tint
shop now
why it won:
Melts into the skin with a weightless finish
Buildable formula with light to medium coverage
Boasts non-nano mineral-based broad-spectrum SPF 50+ and protects against UVA, UVB, blue light, and infrared radiation
“Mineral-based, noncomedogenic, and spiked with broad spectrum SPF 50, this skin tint gets my vote as a dermatologist. It feels light and smooth, applies evenly, and absorbs beautifully for a dewy, foundation-free finish.” — Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Milk Makeup
Hydro Grip Primer
$38
Best Primer
shop now
why it won:
Created a super-smooth base for makeup so it applied more effortlessly
Kept our makeup looking fresh all day long
The silicone- and oil-free formula didn’t cause congestion or breakouts
“A holy-grail product. For super-flawless skin, mix your moisturizer with a couple pumps of this primer, and apply. Follow with a few spritzes of Urban Decay’s All Nighter Setting Spray. Let everything set and dry before applying foundation.” — Loiz, Celebrity Makeup Artist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
TAP TO LEARN MORE
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
view body winners
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
U Beauty
Resurfacing Compound
$228
shop now
why it won:
Made our pores look practically invisible
Fine lines and wrinkles were dramatically reduced
Our skin looked brighter and more even
“A great at-home product you can use to
support skin resurfacing, toning, and brightening without irritation.” — Shamban
best Retinol serum
Sofie Pavitt
The Mandelic Clearing Serum
$54
shop now
why it won:
Dramatically helped clear and prevent breakouts
Hydrates and exfoliates the skin simultaneously
Noticeably smoothed our skin texture
“Mandelic acid is my favorite skincare acid and the unsung hero of AHAs. It’s known for its antibacterial, exfoliating, and brightening properties, making it suitable for active acne, post-acne scarring, lines, wrinkles, and discoloration. Basically, anyone can and should be using it.” — Marino
Best Serum for Acne
Moroccanoil
4-in-1 Blow-Dryer Brush
$120
shop now
why it won:
Gave our testers compliment-inducing salon-level blowouts
Worked effortlessly for testers with all hair types
Our hair lookes shinier, bouncier, and significantly smoother
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best Blow-Dry Brush
T3
SinglePass Curl X 1.25"
$150
shop now
why it won:
Lightweight and easy to use
Clamp didn’t crimp or pull our hair while using
The 1.25-inch barrel size gave us the prettiest soft curls of our dreams
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best
Curling Iron
Shark
SpeedStyle RapidGloss Finisher and High-Velocity Hair Dryer
$200
shop now
why it won:
Loved by testers with thick, medium, and fine hair
Incredibly lightweight and unmatched high-speed dry time
Testers noticed less heat damage and more shine
“This rich moisturizer is designed to give instant and long-lasting moisture to the most sensitive, dry skin.” — Love
Best
Hair Dryer
Mane
Power Bottom Interchangeable Base + Attachments
$50
shop now
why it won:
Easy-to-hold power base pairs perfectly with three attachments
Testers appreciated the 60-minute auto shutoff
Four temperature settings allow easy styling for all hair types and textures
“Rich in texture but not greasy, this cream helps to firm, strengthen, and smooth the skin. It’s especially great for addressing premature signs of aging, dehydration, or atopic disruption.” — Shamban
Best
Multi-Styler
Braun Skin
Expert IPL Device
$355
shop now
why it won:
Comes with three smart head attachments that easily connect to the app so we could adjust our treatment to different body parts
Boasts built-in skin protection and a UV filter, including skin tone detection, to ensure safe use for all skin tones
Testers noticed reduced hair growth after just three weeks
“This face cream is ideal for reducing redness and irritation. The color-correcting green pigments help combat redness and soothe skin.” — Shamban
Best Hair
Removal Device
GHD
Chronos
$329
shop now
why it won:
Testers described it as “lightweight, chic, luxurious”
Curved edges ensured our fragile ends didn’t snap or crimp
Testers noticed faster styling time and way more shine
“This is by far the fastest and most effective hair styler I have used, and it doesn’t cause any heat damage! I love that it styles the hair quickly and effectively. Plus, it leaves your strands with tons of shine.” — Marjan
Best
Flat Iron
Wet Brush
Original Detangler
$11
shop now
why it won:
The only brush every hair type and texture used and loved
Didn’t pull or snag our fresh-out-of-the-shower knots and tangles
Testers noticed significantly less breakage
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best Hair
Brush
Lyma
Laser
$2695
shop now
why it won:
Diminished the look of stubborn acne scars and sun damage
Helped heal active, inflammatory acne breakouts while also reducing redness
Made our fine lines disappear
“After doing my research—and using it every day for four months—I found out that this laser warrants real results and is 100 times more powerful than LED red light therapy to reduce inflammation, speed up healing, stimulate collagen production, and strengthen the skin.” — Marino
Best Device for Signs of Aging
StackedSkincare
Dermaplaning Kit
$122
shop now
why it won:
Easily removed our testers buildup of peach fuzz and dead skin to reveal baby-smooth skin
We appreciated that replacement blades come in two size options, regular and precision
Weekly use enhanced the results of our other skincare products and treatments
“Like a mini exfoliating peel treatment, this is a gentle but potent blend of actives that will increase glow, plump the skin, and boost elasticity.” — Shamban
Best
Dermaplaning Tool
The Skinny Confidential
Hot Mess Ice Roller
$69
shop now
why it won:
Instantly got rid of puffiness and redness
Stays cold longer than any other ice roller we’ve tried
Adorable packaging and ergonomic design that’s easy to use and never squeaks
“I keep this in my freezer and use it before a big event or long day to instantly de-puff my face and aid in lymphatic drainage.” — Marjan
Best
ice roller
Canopy
Filtered Showerhead
$150
shop now
why it won:
Helped clear our breakouts and improved skin hydration
Significantly softened and smoothed our hair. Blonde testers also noticed less brassiness
Comes with a mix of essential oils to create a spa-level shower experience
“This is a must for your hair and skin health. It filters the water to reduce buildup on the hair, which leaves [it] softer and shinier.” — Marjan
Best Shower Filter
$399
shop now
why it won:
Instantly de-puffed our faces and necks
The combination of microcurrent and nanoncurrent visibly toned and lifted our skin
Testers noticed fine lines disappear
“Mineral-based, noncomedogenic, and spiked with broad spectrum SPF 50, this skin tint gets my vote as a dermatologist. It feels light and smooth, applies evenly, and absorbs beautifully for a dewy, foundation-free finish.” — Shamban
Best Microcurrent Device
HigherDose
Red Light Face Mask
$349
shop now
why it won:
Combatted our daily fatigue from blue light
Our skin looked healthier and more vibrant after each use
Testers with stubborn redness and congestion noticed gradual improvement
“I’m a big fan of LED face masks, and the convenience of this one makes it so easy to pack when traveling.” — Marjan
Best Red Light Face Mask
hover for more info
Ziip
Halo
Moroccanoil
4-in-1 Blow-Dryer Brush
$120
Best Blow-Dry Brush
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Gave our testers compliment-inducing salon-level blowouts
Worked effortlessly for testers with all hair types
Our hair lookes shinier, bouncier, and significantly smoother
T3
SinglePass Curl X 1.25"
$150
Best Curling Iron
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Lightweight and easy to use
Clamp didn’t crimp or pull our hair while using
The 1.25-inch barrel size gave us the prettiest soft curls of our dreams
Shark
SpeedStyle RapidGloss Finisher
and High-Velocity Hair Dryer
$200
Best Hair Dryer
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Loved by testers with thick, medium, and fine hair
Incredibly lightweight and unmatched high-speed dry time
Testers noticed less heat damage and more shine
Mane
Power Bottom Interchangeable Base + Attachments
$50
Best Multi-Styler
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Easy-to-hold power base pairs perfectly with three attachments
Testers appreciated the 60-minute auto shutoff
Four temperature settings allow easy styling for all hair types and textures
Braun Skin
Expert IPL Device
$355
Best Hair Removal Device
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Comes with three smart head attachments that easily connect to the app so we could adjust our treatment to different body parts
Boasts built-in skin protection and a UV filter, including skin tone detection, to ensure safe use for all skin tones
Testers noticed reduced hair growth after just three weeks
GHD
Chronos
$329
Best Flat Iron
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Testers described it as “lightweight, chic, luxurious”
Curved edges ensured our fragile ends didn’t snap or crimp
Testers noticed faster styling time and way more shine
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Wet Brush
Original Detangler
$11
Best Hair Brush
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
The only brush every hair type and texture used and loved
Didn’t pull or snag our fresh-out-of-the-shower knots and tangles
Testers noticed significantly less breakage
Lyma
Laser
$2695
Best Device for Signs of Aging
shop now
why it won:
Diminished the look of stubborn acne scars and sun damage
Helped heal active, inflammatory acne breakouts while also reducing redness
Made our fine lines disappear
“After doing my research—and using it every day for four months—I found out that this laser warrants real results and is 100 times more powerful than LED red light therapy to reduce inflammation, speed up healing, stimulate collagen production, and strengthen the skin.” — Marino, Medical Aesthetician
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
StackedSkincare
Dermaplaning Kit
$122
Best Dermaplaning Tool
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Easily removed our testers buildup of peach fuzz and dead skin to reveal baby-smooth skin
We appreciated that replacement blades come in two size options, regular and precision
Weekly use enhanced the results of our other skincare products and treatments
The Skinny Confidential
Hot Mess Ice Roller
$69
Best Ice Roller
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Instantly got rid of puffiness and redness
Stays cold longer than any other ice roller we’ve tried
Adorable packaging and ergonomic design that’s easy to use and never squeaks
Canopy
Filtered Showerhead
$150
Best Shower Filter
shop now
why it won:
Helped clear our breakouts and improved skin hydration
Significantly softened and smoothed our hair. Blonde testers also noticed less brassiness
Comes with a mix of essential oils to create a spa-level shower experience
“This is a must for your hair and skin health. It filters the water to reduce buildup on the hair, which leaves [it] softer and shinier.” — Marjan, Celebrity Hairstylist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Ziip
Halo
$399
Best Microcurrent Device
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Instantly de-puffed our faces and necks
The combination of microcurrent and nanoncurrent visibly toned and lifted our skin
Testers noticed fine lines disappear
HigherDose
Red Light Face Mask
$349
Best Red Light Face Mask
shop now
why it won:
Combatted our daily fatigue from blue light
Our skin looked healthier and more vibrant after each use
Testers with stubborn redness and congestion noticed gradual improvement
“I’m a big fan of LED face masks, and the convenience of this one makes it so easy to pack when traveling.” — Marjan, Celebrity Hairstylist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
TAP TO LEARN MORE
return to homepage
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
hover for more info
hover for more info
Nécessaire
The Body Retinol
$55
shop now
why it won:
Eradicated rough skin texture after just a few uses
Fantastic antidote for body breakouts
Helped noticeably smooth and firm our skin
“This treatment brings all of the benefits of retinol to the body, including smoother skin texture and tone.” — Love
Best Body Treatment
Billie
Razor Starter Kit
$10
shop now
why it won:
The five-blade razor gave our testers the closest, most comfortable shave
Gold-standard packaging and design—we love the handy shower holder
Aloe moisturizer surrounding the stainless steel blades ensures smooth, ingrown-free results
“This is the best overnight lip mask I’ve ever tried. The texture is instantly nourishing without feeling sticky or thick, it has a light cooling effect, and there’s no burn or tingle while it plumps up your lips.” — Marino
BESt
razor
Tanologist
Daily Glow Gradual Tan Lotion
$14
shop now
why it won:
Increased the firmness of our skin thanks to caffeine, squalane, and grape-seed oil
Gave our testers a gradual, sun-kissed glow
Dries quickly with zero stickiness, residue, or streaks
“This conditioner leaves the hair soft, smooth, weightless, and protects against UV damage. I have coily hair, and this conditioner makes my hair feel so soft and defined. My friend has fine, bleached straight hair and she also loves the gloss-like finish this conditioner gives her.” — Love
Best Self-Tanning Lotion
Coco&Eve
Sunny Honey Bali Bronzing Foam
$38
shop now
why it won:
The best-smelling self-tanner we’ve ever tested (even hours post-application)
Light, fast-drying formula that didn’t leave us sticky or tacky
Thanks to the green-gray base, we were left with a natural-looking tan that didn’t look like it came from a bottle
“Antioxidants like ferulic and vitamin C combine to brighten the delicate under-eye area while niacinamide hydrates, brightens, and minimizes the appearance of fine lines and wrinkles.” — Shamban
Best Self-Tanning Mousse
Soft Services
Theraplush Overnight Repair Treatment
$62
shop now
why it won:
Testers *loved* the packaging and the unique push-in design of the dispenser
Left our hands smooth and “buttery” soft thanks to a mix of gentle retinol and super hydrators
“Demolished” our most stubborn dry spots
“Like a mini exfoliating peel treatment, this is a gentle but potent blend of actives that will increase glow, plump the skin, and boost elasticity.” — Shamban
Best Hand Treatment
Supergoop!
Unseen Sunscreen Body SPF 40
$42
shop now
why it won:
Boasts a soft, comfortable-on-the-skin texture
Looked completely invisible on all skin tones
Water- and sweat-resistant for up to 40 minutes
“This is an all-around great product for those who use chemical sunscreen formulations. It absorbs well, locks in moisture, and helps smooth the skin with olive oil and olive extracts.” — Shamban
Best
Body SPF
Josie Maran
Whipped Argan Oil Body Butter
$36
shop now
why it won:
Feels rich, luxurious, and deeply nourishing
Testers noticed that their skin looked and felt firmer
The finish is velvety, not sticky, heavy, or oily
“This toner treatment can be used anytime your skin needs a friend. Highly anti-inflammatory and antibacterial, it will fight redness, calm and soothe irritated skin, and restore pH balance for a protected skin barrier.” — Shamban
Best Body
Butter
Tronque
Vitamin C Body Oil
$120
shop now
why it won:
Effortlessly absorbed into our skin without feeling sticky or too oily
Testers agreed it’s one of the most luxurious body oils they’ve ever tried
Smooths, softens, and brightens simultaneously
“I’m a huge advocate of oil cleansing as a makeup removal step before double-cleansing. This is an amazing balm that will cut through makeup effortlessly before you go in and cleanse the skin.” — Marino
Best
Body Oil
Dove
Hydration Boost Serum Body Wash
$10
shop now
why it won:
Our skin felt soft, hydrated, and super silky post-shower
Testers felt like they could skip their favorite body hydrators
Provides a luxurious high-foam lather
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
Best
bodywash
Nécessaire
The Body Retinol
$55
Best Body Treatment
shop now
why it won:
Eradicated rough skin texture after just a few uses
Fantastic antidote for body breakouts
Helped noticeably smooth and firm our skin
“This treatment brings all of the benefits of retinol to the body, including smoother skin texture and tone.” — Love, Board-Certified Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
Billie
Razor Starter Kit
$10
Best Razor
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
The five-blade razor gave our testers the closest, most comfortable shave
Gold-standard packaging and design—we love the handy shower holder
Aloe moisturizer surrounding the stainless steel blades ensures smooth, ingrown-free results
Tanologist
Daily Glow Gradual Tan Lotion
$14
Best Self-Tanning Lotion
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Increased the firmness of our skin thanks to caffeine, squalane, and grape-seed oil
Gave our testers a gradual, sun-kissed glow
Dries quickly with zero stickiness, residue, or streaks
Coco&Eve
Sunny Honey Bali Bronzing Foam
$38
Best Self-Tanning Mousse
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
The best-smelling self-tanner we’ve ever tested (even hours post-application)
Light, fast-drying formula that didn’t leave us sticky or tacky
Thanks to the green-gray base, we were left with a natural-looking tan that didn’t look like it came from a bottle
Soft Services
Theraplush Overnight Repair Treatment
$62
Best Hand Treatment
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Testers *loved* the packaging and the unique push-in design of the dispenser
Left our hands smooth and “buttery” soft thanks to a mix of gentle retinol and super hydrators
“Demolished” our most stubborn dry spots
Supergoop!
Unseen Sunscreen Body SPF 40
$42
Best Body SPF
shop now
why it won:
Boasts a soft, comfortable-on-the-skin texture
Looked completely invisible on all skin tones
Water- and sweat-resistant for up to 40 minutes
“This is an all-around great product for those who use chemical sunscreen formulations. It absorbs well, locks in moisture, and helps smooth the skin with olive oil and olive extracts.” — Shamban, Cosmetic Dermatologist
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
Josie Maran
Whipped Argan Oil Body Butter
$36
Best Body Butter
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Feels rich, luxurious, and deeply nourishing
Testers noticed that their skin looked and felt firmer
The finish is velvety, not sticky, heavy, or oily
Tronque
Vitamin C Body Oil
$120
Best Body Oil
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Effortlessly absorbed into our skin without feeling sticky or too oily
Testers agreed it’s one of the most luxurious body oils they’ve ever tried
Smooths, softens, and brightens simultaneously
Dove
Hydration Boost Serum Body Wash
$10
Best Bodywash
shop now
why it won:
Left our skin hydrated, clean, and supple
Luxurious lather that didn’t strip
Didn’t irritate sensitive skin or cause breakouts
“Cleans pores but never strips. You’ll also get a dose of key antioxidants to help protect and correct your skin.” — Shamban
why it won:
Our skin felt soft, hydrated, and super silky post-shower
Testers felt like they could skip their favorite body hydrators
Provides a luxurious high-foam lather
HOME
HAIR
FRAGRANCE
SKIN
NAILS
MAKEUP
TOOLS
BODY
TAP TO LEARN MORE
