Welcome to the Who What Wear UK Next in Beauty Awards 2026, our definitive edit of the best beauty products of the past 12 months. At the start of the year, we enlisted the help of some of beauty’s biggest names to help our editors test, trial, review and research every product that came their way, and then document and share their testing process. The result? A handpicked roundup of only the very best across skin, hair, makeup, fragrance, body and nails. If there’s one thing we know for sure, it’s that on these pages, there’s no such thing as a wrong turn.
MAKEUP
BEST IN CLASS
HAIR
SKIN
fragrance
BEST IN CLASS
BODY & NAILS
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SKIN
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HAIR
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MAKEUP
FRAGRANCE
BODY & NAILS
OUR EXPERT JUDGES
ALISHA DOBSON Managing Director, Bleach London Brixton
ELEANOR HARTLEY Medical Director, Hart Medical
DR MARY SOMMERLAND Consultant Dermatologist
RUBY HAMMER MBE Gobal Artist and Brand Founder
SHARMADEAN REID MBE Entrepreneur and Author
VICTORIA MAGRATH Fashion and Beauty Blogger, Founder of byfrow
OUR JUDGES
TAKAMI Daily Renewing Soft Peel
Trinny London Naked Ambition Azelaic Exosome + Vitamin C Serum
ROCCO Beauty Soft Reset Foaming Cleanser
Navy Professional Doris Curved Manicure Pusher
Trinny London Naked Ambition Azelaic Exosome + Vitamin C Serum
Dove Raspberry & Rose Whole Body Deodorant Spray
Navy Professional Doris Curved Manicure Pusher
Parfums de Marly Athénaïs
Dove Raspberry & Rose Whole Body Deodorant Spray
CHANEL Les Beiges Serum Concealer
Parfums de Marly Athénaïs
Hershesons Almost Everything Cream
SkinCeuticals P-Tiox Cream
Hershesons Almost Everything Cream
SUNDAY RILEY Good Genes Lactic Acid Treatment
tatcha Indigo Overnight Repair
MEDIHEAL Madecassoside Blemish Pads
SUNDAY RILEY Good Genes Lactic Acid Treatment
DR. LEVY SWITZERLAND The ThermoGlow Pro
MEDIHEAL Madecassoside Blemish Pads
THE INKEY LIST Oat Balm Cleanser
DR. LEVY SWITZERLAND The ThermoGlow Pro
SISLEY PARIS Black Rose Concentrate Serum
THE INKEY LIST Oat Balm Cleanser
TRESemmé Thermo Sculpt Memory Priming Serum
K18 FutureIQ Biomimetic Hair Longevity Serum
HELLO KLEAN Shower Head+
TRESemmé Thermo Sculpt Memory Priming Serum
LA BONNE BROSSE The Shine & Care HairBrush
HELLO KLEAN Shower Head+
Cécred Scalp Refreshing Spray
LA BONNE BROSSE The Shine & Care HairBrush
Living proof Perfect Hair Day Advanced Clean Dry Shampoo
Cécred Scalp Refreshing Spray
Dior beauty Dior Backstage Airflash Mist
CHARLOTTE TILBURY Exagger-Eyes Easy Eyeshadow Stick
CHARLOTTE TILBURY Exagger-Eyes Easy Eyeshadow Stick
HOURGLASS COSMETICS Phantom Blur Balm
HOURGLASS COSMETICS Phantom Blur Balm
MERIT Clean Volume Volumizing Tubing Mascara
MERIT Clean Volume Volumizing Tubing Mascara
byfrow Pigment Pencil
byfrow Pigment Pencil
VICTORIA BECKHAM BEAUTY Colour Wash Bronze Water Tint
GIVENCHY L'Interdit Eau de Parfum
TOM FORD BEAUTY Soleil Neige Eau de Parfum
DIPTYQUE Rhubarbe Classic Candle
GIVENCHY L'Interdit Eau de Parfum
AMOUAGE Sequence
DIPTYQUE Rhubarbe Classic Candle
Chloé Atelier des Fleurs Sous les Pins Eau de Parfum
AMOUAGE Sequence
ESCENTRIC MOLECULES Molecule 01
Chloé Atelier des Fleurs Sous les Pins Eau de Parfum
WE ARE. REGULAR. 01. Bowel + Bloat Relief
NO7 Good Intent Pocket Pebble Nourishing Hand Cream
AUGUSTINUS BADER The Solar Sheild
VASELINE Gluta-Hya Dewy Radiance Serum Burst Lotion Moisturiser
VASELINE Gluta-Hya Dewy Radiance Serum Burst Lotion Moisturiser
WE ARE. REGULAR. 01. Bowel + Bloat Relief
ST. TROPEZ Express Dark Whipped Mousse
AUGUSTINUS BADER The Solar Sheild
39BC Fig Milk Oil Body Cleanser
ST. TROPEZ Express Dark Whipped Mousse
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CHANEL Les Beiges Serum Concealer
ROCCO Beauty Soft Reset Foaming Cleanser
Photographer: Rebecca Munroe Beauty Director: Shannon Lawlor BEAUTY EDITOR: Eleanor Vousden DEPUTY BEAUTY EDITOR: Grace Lindsay Location: The Newman Hotel