Like the Olympics, the World Cup is one of those rare cultural events capable of bringing people together. It only happens every four years, and very rarely does it take place in our backyards. The 2026 iteration is hosting matches up and down North America in Los Angeles and New York as well as Miami, Mexico City, and Vancouver, among other cities. Even if you aren't a soccer fan, you're probably tuning in, meeting friends at a sports bar (or, if you're like me, the Upper West Side French bistro that airs every match), or hosting inside a tiny apartment. For the weeks it takes place, the World Cup is the topic on the tip of everybody's tongue, and jerseys momentarily replace basic T-shirts and tank tops, styled with jeans, miniskirts, and trench coats in a show of fashion support. It dominates the zeitgeist, and we welcome it, soaking up the unique feeling of joy and excitement that comes with watching people do something they're the best in the world at.
To bottle up that sensation, we put together a collection of stories dedicated to this year's World Cup tournament and the stylish world of soccer overall, approaching it from Who What Wear's distinct sports perspective. If you keep scrolling, you'll first find a beginner's guide to the World Cup that touches on the stars you'll be watching perform on-screen between now and the finals in late July; the exciting rookies on their national teams; and, of course, the best dressed players gracing the turf and tunnel this time around. From there, read an interview with soccer stylist Algen Hamilton, see how Who What Wear approaches match-day jersey styling, and dive into a profile on Naomi Girma, the U.S. National Team and Chelsea FC defender who made history in 2025 as the first player to break the $1 million mark in women's soccer. She talks about moving to London, starring in Burberry's Good Sport campaign, and more. Essentially, the Go Sports World Cup issue brings together everything a fashion person and sports fan of any level of enthusiasm needs to eat, sleep, and breathe the tournament through to the July 19 final. Are you ready?
The Right Way to Style
a Soccer Jersey
Allow us to be your dressing guide before the World Cup.
Everything to Know About
the 2026 World Cup
From best dressed players to must-watch matches.
From PFW to the Pitch: The Stylist Shaping What Football Fashion Looks Like in 2026
Meet Algen Hamilton, stylist to soccer's stars.
All the Happenings in the World of Fashion and Sports Right Now
All in one place.
Tolami Benson Is Already #1 on the 2026 World Cup's Best Dressed List
Bukayo Saka’s fiancée tells us about her sideline style.
Opening Image: Getty Images
Allow us to be your dressing guide before the World Cup.
The Chelsea defender discusses personal style, making history, and life in London.
All in one place.
Opening Image: Getty Images
Introducing Algen Hamilton, stylist to soccer's stars.
