Honoring a legacy brand in a contemporary landscape is not just a responsibility; it's a skill—one which Tron has mastered as he takes the lead at the House of Balmain. Over the past 80 years, the brand has remained a leader in couture, navigating cultural shifts, industry changes, and societal innovations while maintaining Pierre Balmain's founding ethos. Tron has been tasked with taking the house to new heights this fall, and he's off to a strong start.
Newly appointed Creative Director Antonin Tron has reimagined this luxury fashion house with renewed femininity stripped of flashiness and excess—an expression of minimal opulence. As we inch closer to fall, Tron is showcasing his vision with his debut campaign, L’heure du Loup.
Anyone with a ticket to Tron's debut Fall-Winter 2026 show in Paris this March got to witness the Balmain revival. The show was an ode to both the inception of Pierre Balmain’s haute couture maison in 1945 and the grit and glamour of the neo-noir heroines of the 1980s. Tron's cinematic approach to the campaign highlights Paris's lightness and darkness and pays homage to Pierre Balmain's modern architectural strategy. Balmain's hero pieces include leather aviator blazers, fil coupe dresses, draped blouses with bold shoulders, and the Sphynx bag, which was inspired by the archival Sphinge dress from F/W 1977. The bag references the mythological sphinx, which symbolizes protection, strength, and mystery. These shoulder and bucket bags are made of ultra-soft napa leather cinched with a tubular belt, giving them an hourglass shape. Spotted on the arms of some of your favorite celebs, it's the perfect bag to elevate any outfit.
Welcome to the era of
Balmain
L’heure du loup
$2,490
SILK CHARMEUSE BLOUSE
$1,395
SPHYNX MINI in LAMBSKIN
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$1,995
Sphynx Medium in
Suede Leather
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$1,095
SATIN STRAPPY PUMPS
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$1,350
Ankle Strap Pump in
Patent Leather
the DESIGNER
Tron's vision pays homage to Balmain's rich, traditional savoir-faire while simultaneously ushering consumers into a whole new world for women's fashion. His interpretation is lighter, more fluid, and easier to move in, and his collection underscores artisanal craft and creates new versions of the most opulent fabrics. The designs are sumptuous and glamorous but never overbearing. Luxe satin, velvet, shearling, jacquard cloque, leather, and lace appear in shades of black, purple, and green. The new Sphynx bags are proof of Balmain's continued commitment to tactility, practicality, and veiled sensuality. It's a cinematic collection synergistic with Tron's fascination with the dark, elegant power of the heroines of 1980s film noir.
THE IMPACT
the COLLECTION
Antonin Tron
For fashion editors, few things are more enjoyable than creating an edit from a collection as striking and empowering as this one. Below, we rounded up our top pieces from Tron's collection of perfectly tailored silhouettes, iconic Sphynx bags, and so much more.
The Who What Wear Edit
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Sponsor Content Created with Balmain
$1,695
SPHYNX MINI in pONY
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$1,995
SPHYNX MEDIUM in LAMBSKIN
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$4,990
BUTTONED WAIST FITTED LAMBSKIN JACKET
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$9,590
OPEN NECK DRAPED GOLD
VELVET JQD DRESS
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$3,450
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SLIM FIT LAMBSKIN LEGGINGS
$1,995
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SPHYNX MEDIUM in LAMBSKIN
$1,095
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Ankle Strap Pump in
Patent Leather
$1,450
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Pump Strap in Printed Patent Leather and Velvet
$1,395
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SPHYNX MINI in SUEDE LEATHER
$1,395
SPHYNX MINI in LAMBSKIN
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