The new aesthetic designers love sees undone tailoring combine with chunky, comfortable forms – and it has all the glamour of your favorite members’ club
The Design Direction of the Season - Fall’s Key New Decorating Trend
Photography Jake Curtis Art Direction and Interiors Stylist Hannah Franklin Fashion Stylist Harriet Nicolson at Stella Creative Artists CREATIVE DIRECTION Sarah Spiteri Words Pip Rich
esign houses are putting their best foot forward with this new mood for Fall. A blend of soft lines in luxe fabrics, comfortable shapes and high end upholstery it’s the decorating equivalent of a flared tailored suit, or a pinstripe jacket left open to show a floaty silk shirt. That mix of put-together yet relaxed, of smart yet not formal. It takes its lead from the austere and alluring vibe seen at private members’ clubs, and was all over the most trend-setting launches at Milan Design Week earlier this year. The palette is a rich spread of browns, taupes, creams and fawns, the shapes are gently curved, with no line too jarring or dominating. Focus is shifting towards entertaining in a new way, allowing friends to sit for hours, talk and eat, to be convivial and comfortable. Decorative motifs bloom across walls and floor coverings, a backdrop that shows how design can be art and life can fold in both. This is a club where everyone is invited, and where membership means you can sink back in style.
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Global Brand Director Sarah Spiteri / @Sarah Spiteri
VP of Creative Alexa Wiley / @awiley_creative
Executive Director, Entertainment Jessica Baker / @jbake21
Director of Production Samantha Rockman / @rockman_productions
Photography Shane McCauley / @shanemccauley
stylist Danielle Goldberg / @daniellegoldberg Hair Stylist Irinel de Leon @ Mane Addicts / @hairinel
Makeup Artist Dana Delaney @ The Wall Group / @dana-delane
Manicurist Natalie Minerva @ Forward Artists / @natalieminervanails
Set Designer Cecilio Dolcetto Lara Ramirez / @dolcetto
Director / DP James Ollard @ Amusement Productions / @amusementproductions.la
Camera Assistant Nate Cuboi / @natecueboiSound Mixer Jason Flaster / @jasonflasterVideo Editor Tony Brown
Our Editor Explains the Italian Design Trends Shaping the Lookand Feel of 2025
The Designer Setting Out a Whole New Way to Decorate
The Kitchen Design Moods Setting the Tone and Trends for 2025
Dalaï fabric (on wall) in Ecaille, Lelièvre. Vintage Melchiorre Bega chair, Béton Brut. (On model) Top, skirt and jacket, all Huishan Zhang. Earring, YSSO. Tights, Falke. Shoes, Sergio Rossi
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Italian design houses are where trends begin, and this edit of recent launches from the world’s best brands is what is informing all the key looks and references right now
Emerging Icons: The Italian Furniture Shaping How Designers Are Decorating Now
Photography Simon Bevan Art Direction and Interiors Stylist Hannah Franklin Fashion Stylist Harriet Nicolson Concept Sarah Spiteri Words Pip Rich
his summer, design is all about Playfulism. It’s a term we’ve coined to sum up the mood of ebullience, of wit and warmth and wonder that the world’s best
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Waitress painting by Jack Penny at The Dot Project. Vintage sculptured armchair covered in Mercer in Cognac, Zinc Textile at Romo. Willow I rug, Flourish collection, Tai Ping. Niveaux modular sofa, Lema. Skyler throw pillow; Atwood throw pillow; both Ralph Lauren Home. Lily ottoman, Tom Faulkner. Footstool covered in Folklore 675, Travers at Zimmer + Rohde. Antique scalloped tin plinth lamp, Béton Brut. Screen trimmed in Corrales Appliqué border and Campolian 2-Tone border, both Samuel & Sons. Wyatt side table, Ralph Lauren Home. Annette lamp, Arteriors. Hanover console table, Tom Faulkner. Vintage vase, M.A.H. All other accessories, The Table. (On model) Blazer, blouse and shoes, all Dolce & Gabbana. Socks, Falke
Halti chandelier, Cameron Design House. Carlo dining table, Boffi | De Padova. Matics cabinet, Porada. Golden Pheasant rug, Deirdre Dyson. Midseason II framed art by Studio Earle at M.A.H. Luccio chairs, Julian Chichester. All other accessories, The Table. (On model) Top, trousers, jacket and boots, all Alberta Ferretti. Earrings, A Sinner in Pearls. Gloves, Handsome Stockholm
Waiting Room painting by Jack Penny at The Dot Project. Vintage Osvaldo Borsani bed, Golborne 44. Stripe bolster cushion, Colours of Arley. Leopardo fabric (on bed), Ardecora at Zimmer + Rohde. Cirrus I Madder rug by Yolande Milan Batteau, Callidus Guild collection, Tai Ping. Lily plinth, Tom Faulkner. Woman 1 lamp, Porta Romana. Paper armchair, David Horan for Béton Brut. Skyler throw pillow, Ralph Lauren Home. Allure side table, Baxter at Silvera. Vintage Lino Sabattini sculpture, Fiona McDonald. Gold espresso cups, The Table. Beaux floor lamp, Arteriors. Peonia armchair, Wilkinson & Rivera for SCP. Hanover console table, Tom Faulkner. (On model) Blouse, trousers and trench coat, all Moschino. Earrings and ring, both Elizabeth Gage. Shoes, Malone Souliers
Mad Joker armchair, Poliform. Luccio chair; Kemp desk, both Julian Chichester. Ribbon Gesture I Agate rug by Yolande Milan Batteau, Callidus Guild collection, Tai Ping. Au Bord Du Lac panoramic, Pierre Frey. Ruben floor lamp, Heathfield & Co. Vintage Angelo Mangiarotti chess set, Fiona McDonald. Holden double light desk lamp, Porta Romana. Teacups and saucers, all The Table. (On model) Skirt, shirt, knitwear, handbag and shoes, all Prada
Kiku Garden wallcovering in Hyogo, Fromental. Upholstered antique screen, Paolo Moschino. Pennant I Caviar rug by Yolande Milan Batteau, Callidus Guild collection, Tai Ping. Kalos armchair, Golborne 44. Footstool covered in Pop in Clove, Kirkby Design at Romo. Felix nest of tables, Julian Chichester. Crane Wife No.7 red clay vase by Noe Kuremoto at M.A.H. (On model) Jacket and trousers, both Etro at Net-a-Porter. Blouse, Chloé at Net-a-Porter. Necklace and earrings, both Sonia Petroff. Shoes, Gina
Dalaï fabric (on wall) in Ecaille, Lelièvre. Vintage Melchiorre Bega chair, Béton Brut. (On model) Top, skirt and jacket, all Huishan Zhang. Earring, YSSO. Tights, Falke. Shoes, Sergio Rossi
That mix of put-together yet relaxed, of smart yet not formal. It takes its lead from the austere and alluring vibe seen at private members’ clubs, and was all over the most trend-setting launches at Milan Design Week earlier this year. The palette is a rich spread of browns, taupes, creams and fawns, the shapes are gently curved, with no line too jarring or dominating. Focus is shifting towards entertaining in a new way, allowing friends to sit for hours, talk and eat, to be convivial and comfortable. Decorative motifs bloom across walls and floor coverings, a backdrop that shows how design can be art and life can fold in both. This is a club where everyone is invited, and where membership means you can sink back in style.
MORE ARTICLES