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Lia McNairy and Azar Fattahi of design studio LALA Reimagined 
are at the forefront of Playfulism, using the trend to soften even the sharpest of edges, as they tell our editor Pip Rich

The Designers Who’ve Long 
Been Ahead of the Curve

Lia McNairy, left, and Azar Fattahi, co-founders of LALA Reimagined

every scheme, every color palette

overpowering, there's a calm in

Playfulism is never about being 

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5 Rooms Where 
Designers Have Perfected the Playfulism Look 
– the Curves, the Colors, 
the Candy Stripes

Designers Explain 
the Rules Behind 
Playfulism – The Decor Tricks That Create 
Joy for Every Home

It’s All About 
Playfulism

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Photography Ori Harpaz

Lead image: The living room of Rancho Pelicano in Malibu, a recently completed project 
by LALA Reimagined which embodies the Playfulist trend

Left Image: The designers strive to get waves and scallops into as many areas as possible, as long as they’re “really impactful.”
Right Image:
“We’ll never not have stripes,” Lia says. “They’re timeless,” Azar adds.

AF We only use them when they’re going to be really impactful. In a formal living room, they possibly won’t make sense, but in a dining room we might sneak them in on the chandelier. But 
we practise restraint – if it’s not a wave it’s a pop of color or some sort of adornment that feels 
like a piece of jewellery. In that formal living room, for example, there’s no wave but there is a sconce by Ladies & Gentlemen that arches over the whole space.

PR
Talking of restraint, that’s why I am so drawn to your work. Despite your use of color and shapes you’re not maximalist – I think of you as great editors who always know exactly where to pull back, how to ground a scheme or stop it feeling cluttered. And that’s hard!
AF
Well thank you! We balance each other out and pull each other back. But Playfulism is 
never about being overpowering, there’s a calm to every scheme, perhaps in the neutral color 
of the walls. 

LM
We’re allergic to bright white, which would feel too stark and make all the pieces we’ve 
chosen stand out too much, but we like a color called Kashmir from Portola Paints which is warmer – it’s not white, but it’s not quite off white, either.

PR You’re also not allergic to stripes, which often appear… though they’re the opposite of waves! Lots of angles. Why do you like them, too?
AF
I think it’s the combination of the colors that we get by using stripes, and how unexpected they can be. Pink and green, or burgundy and light blue, we’re so attracted to that graphic style. 
LM
We never tiptoe around stripes – we’ll never not have them. Perhaps it’s a pillow cover or a painted tile, but it’ll add an extra element that Playfulism is all about. Oh and we love checks too, we often sneak in a good check. 
AF
Stripes are like rattan – timeless. You almost can’t go wrong.
LM
Using them is like being an artist. Focus on building a palette around the softer color, the one that feels like a background, and that’s how you start to curate, to create a perfectly playful home.

Pip rich OK, tell me why you love waves so much – they’re in every project you do, and almost every room.
Lia McNairy
They really are! We’re motivated by what doesn’t fit into a box, and waves just simply don’t. They create a fluidity of movement, they take a space out of the rigid mode of everything being on an angle. 
Azar Fattahi
In California, we battle with new builds. The homes are all cookie cutter, rectangular, there’s a formula. We get hired to deconstruct that, to remove the rigidness, and the first thing we bring is waves and scallops.
PR
They’re such an important part of the Playfulism movement, and you’re the first people I can think of who really embraced them. 
AF
Well, they create a curiosity, a beautiful circus. They feel more luxe. Even on something as simple as a shoe rack, Lia came up with the concept of giving it a wave.
LM
I just couldn’t find anything I liked, all the shoe racks on offer would have been mortifying to be the first thing anyone saw in an entryway. So I had one custom made, black with a merlot-toned cushion on top. 

Photography Shane McCauley / @shanemccauley