COVER
THE MOTHERBOARD
SHOPPING
FEATURES
OUTFIT IDEAS
As a new parent myself (shout-out to Zelda), it is my distinct pleasure to introduce our Who What Wear Parents Issue and new content category. I’ve always thought of WWW as your most stylish friend, and now, that friend has shopping recs for parents—fashionable, personal, and trustworthy ones. Our highly discerning mom and dad editors along with a group of incredibly stylish fashion-industry parents, affectionately called The Motherboard, are on deck to take the guesswork out of every purchasing decision.
Headlining our foray into parenting content is our cover star, Justine Lupe, who is a new mother herself. To know Lupe is to adore her, and I was taken aback by her warmth and TMI-level, deeply relatable candor in our interview. No pretenses there—just pure talent and heart. We also tapped Jasmine Tookes, who is expecting her second child, for an intimate look inside her world. Rounding out the lineup, we’re offering a collection of smart reads covering outfit ideas (from what everyone’s wearing at the hottest school-pickup line in NYC to the best “mom uniforms” from around the world), shopping lists (MVP birthday gift ideas and baby-registry honesty), and a few heartfelt essays to boot.
Reading WWW Parents feels like being admitted to a shopping-minded group chat made up of the coolest parents on Earth—including you. Welcome!
KAT COLLINGS, Editor in Chief
Justine Lupe Has Hit the Mother Lode
The Nobody Wants This actress gets candid on motherhood, acting, and the animal underneath it all.
Meet the tastemakers powering our parenting content.
Tiffany Reid
Fashion Executive, Stylist, and
TV Correspondent
Darren Graham
Lifestyle Creator, Stylist,
and Writer
Bettina Looney
Stylist, Entrepreneur, and
Creative Consultant
Kat Collings
Editor in Chief,
Who What Wear
Bobby Schuessler
Shopping Director,
Who What Wear
The Fall 2025 Children's Closet
What tastemakers are buying their kids this season.
Shop Clothing
J.CREW
$60
TINYCOTTONS
$135
THE BLUEBERRY HILL
$54
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SHOPPING
SHOPPING
We Think These Are the Best Kids' Gifts—Luckily, Our Children Agree
Tried, tested, and highly recommended.
The actually life-changing recommendations.
Image Credit: Mary Kang
Plus, what she wishes she knew before starting a family.
Jasmine Tookes's World: French-Inspired Parenting and the Legacy She Wants for Her Daughter
FEATURES
FEATURES
Traveling With a Baby Isn't Easy, But This Is How
I Do It (With Tips From Other Parents, Too)
Why taking a family vacation in my busiest season was the reset I needed.
FEATURES
How I Lost Myself to Parenthood and Slowly Found Myself Again
"He deserves to see that nurturing someone else’s light doesn’t mean dimming your own."
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For school pickups, playdates, parties, and more.
Stylish Parents From Tokyo to Paris Share Their Daily Uniforms That Work
OUTFIT IDEAS
OUTFIT IDEAS
How I Learned to Dress After Having 2 Babies—Insights Into a Body, a Closet, and a Life in Transition
Post-maternity and the slow reconciliation with style.
OUTFIT IDEAS
I Live in NYC, and These Are the 8 Items I See Moms Wear In the Pickup Line
The Upper East Side has spoken.
SHOPPING
We Think These Are the Best Kids' Gifts—Luckily, Our Children Agree
Tried, tested, and highly recommended.
What tastemakers are buying their kids this season.
The Fall 2025 Children's Closet
SHOPPING
SHOPPING
We Think These Are the Best Kids' Gifts—Luckily, Our Children Agree
Tried, tested, and highly recommended.
SHOPPING
Our Unfiltered, No B.S. Baby Registry Advice
Why taking a family vacation in my busiest season was the reset I needed.
PRODUCT
$XXX
PRODUCT
$XXX
PRODUCT
$XXX
PRODUCT
$XXX
Shop Clothing
Plus, what she wishes she knew before starting a family.
Jasmine Tookes's World: French-Inspired Parenting and the Legacy She Wants for Her Daughter
FEATURES
FEATURES
Traveling With a Baby Isn't Easy, But This Is How I Do It (With Tips From Other Parents, Too)
Why taking a family vacation in my busiest season was the reset I needed.
"He deserves to see that nurturing someone else’s light doesn’t mean dimming your own."
SHOPPING
How I Lost Myself to Parenthood, and Slowly Found Myself Again
ZIGGY ZAZA
$66
OLD NAVY
$40
BEBE ORGANIC
$131
ALL SMALL CO.
$26
WONDER AND WISE BY ASWEETS
$54
MAILEG
$26
THREE HEARTS
$35
OLI&CAROL
$27
MON AMI
$62
MANHATTAN TOY
$20
ETTA LOVES
$38
MUSHIE
$15
Shop Toys and Gear
>
PRODUCT
$XXX
PRODUCT
$XXX
PRODUCT
$XXX
PRODUCT
$XXX
J.CREW
$60
TINYCOTTONS
$135
BOBO CHOSES
$175
THE BLUEBERRY HILL
$54
Shop Clothing
>
J.CREW
$60
TINYCOTTONS
$135
BOBO CHOSES
$175
ALL SMALL CO.
$26
BEBE ORGANIC
$131
BOBO CHOSES
$175
ALL SMALL CO.
$26
BEBE ORGANIC
$131
J.CREW
$60
SHOPPING
Our Unfiltered, No-BS Baby Registry Advice