Autumn/winter collections are generally considered polished because of the “back to school” energy that follows a summer of swimwear and linen, but we’d argue the pre-fall collections are just as refined, albeit in a lighter palette and with easy-to-wear ease. From sharp tailoring to elevated accessories, the new drops are packed with plenty of transitional heroes you can wear now throughout autumn. Wondering exactly which new finds could meet such a tall order? Enter the WWW 30, our edit of the most important pre-fall buys, all in one place. As ever, we think long and hard to bring you a perfectly curated edit of timeless, quality pieces; if it makes the list, it’s because we’re confident you’ll love it for years to come. So, from seasonal workwear to compliment-worthy accessories, this is your sneak peek into next season. You can thank us later.
Whilst we don’t have to commit to chunky knits and wool coats quite yet, there’s something to be said about the transitional in-between that the fashion calendar recognises as “pre-fall”. Tank tops become shirts, flip-flops become ballet flats, and short shorts become midi-skirts. There’s the benefit of blue skies and fresher afternoons, and whilst there is every chance of a spell or two of rain, the fashion forecast always looks good. The best styling secret right now is light layers that can be removed or added at a moment’s notice. Fine knits can be tied around shoulders, whilst layered tees and relaxed trousers are ideal for slow weekends. This season, though, flannel shirts are the cool-girl way to introduce trending checks into everyday looks.
Aligne
Mavis Suede Jacket
£470
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Róhe
Oxford Bouclé Check Shirt
£580
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demellier
The Midi Stockholm
£450
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Jimmy choo
Sunny F Trainers
£525
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rise & fall
Open Collar Polo
£165
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Navy Grey
The Layered Tee
£85
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erdem
Draped checked skirt
£995
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toteme
Monogram Silk PJ Bottoms
£530
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Vince
Cotton Scarf-Tie Skirt
£450
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Take inspiration from Chanel, Dior and Alberta Ferretti and pair languid tailoring with seasonal shorts and skirts, and lean into a crisp corporate palette of white and blue, styled up with fashionable red accents that command attention.
And as the weather starts to turn later in the year, the same staples will still look polished with cashmere knits, trench coats and leather jackets. All you need to do is swap your ballet pumps for a leather knee-high boot to amp up the impact of this laid-back take on power dressing.
Autograph
Leather Bomber Jacket
£280
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victoria beckham
Perry Shirt in Blue
£390
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Massimo dutti
Linen blend Bermudashorts
£100
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chanel
Bowling Bag
£5390
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& Daughter
Sligo Crewneck
£375
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reiss
Silk-Satin Shirt in Ivory
£198
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Róhe
Single Pleat Tapered Trousers
£530
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co collections
Hardwear Skirt in Cotton
£760
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Dear Frances
Gala Ballerina Flats
£340
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Some of the most standout runway moments of this year to date have been attention-seeking accessories. Headscarves! Medallion belts! Derby shoes! No outfit is complete without the final touches that bring it together, and once you’ve established a pre-fall capsule that ticks off the shirt, the skirt, the knit, the jeans, the jacket and the tailoring, it’s time to up the ante with pieces that take an outfit from good to great.
LINDA FARROW
Sheri Sunglasses
£630
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YSSO
Olympia Earrings
£390
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COMPLETED WORKS
Foreshore Silver Plated Cuff
£495
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Altuzarra
Oval Plaque suede belt £295
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lescarf
PAISLEY SCARF
£105
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aeyde
Narissa Square-Toe Pumps
£364
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LOEWE
Pebble Soft Lace-Ups
£825
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prada
Small Leather Wallet
£600
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jimmy choo
Barolo Matte Eel Printed Bag
£1650
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THE ROW
Agnes 12 Bag
£4080
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WHO WHAT WEAR 30 The Pre-Fall Buys to See You Through This Season and the Next
agolde
Arc Long Jeans
£330
OFF-DUTY ELEGANCE
NINE-TO-FIVE
FINISHING TOUCHES
rails
Avianna Dress
£258
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