Welcome to the Who What Wear UK Fragrance Report, your one-stop destination for the very best perfume inspiration. Whether you prefer florals, woods, skin scents or sweeter comforts, we’ve got you covered. Compiled by our team of fragrance-specialist beauty editors, in the following guides, you’ll find answers to every olfactory question out there, plus the very best scents that money can buy this winter. Whether you’re shopping for yourself or buying gifts ahead of the festive season, you can trust our judgement.
Welcome to the inaugural Who What Wear 100 Beauty Awards, a tight, hyper-curated list of the 100 best beauty products on the market. Over the past year, we’ve reviewed and tested thousands of applicants and spent just as many hours debating and deliberating to come up with our final list of winners. With the help of our in-house testers (20 of the most discerning members of the Who What Wear editorial team) and a truly legendary roster of celebrity experts (think renowned dermatologists and facialists, a cosmetic chemist, and the best hair, makeup, and nail artists in the business), we’re 100% confident in our final selections. We’re so excited for you to fall in love with them as much as we have.
THE FRAGRANCE REPORT
WINTER PERFUMES
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the ''it'' scent
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FLORAL
WOODY
FRESH
SPICY
CITRUS
CREAMY
SKIN-LIKE
GOURMAND
ELEGANT
BEST-SELLERS
key trends
shoes
shoes
shoes
shoes
shoes
shoes
shoes
shoes
shoes
shoes
luxury
nails
jeans
micro trends
hair
outfits
bags
makeup
trousers
trainers
jewellery
colours
LUXURY
THE FRAGRANCE REPORT