Welcome to the inaugural Who What Wear 100 Beauty Awards, a tight, hyper-curated list of the 100 best beauty products on the market. Over the past year, we’ve reviewed and tested thousands of applicants and spent just as many hours debating and deliberating to come up with our final list of winners. With the help of our in-house testers (20 of the most discerning members of the Who What Wear editorial team) and a truly legendary roster of celebrity experts (think renowned dermatologists and facialists, a cosmetic chemist, and the best hair, makeup, and nail artists in the business), we’re 100% confident in our final selections. We’re so excited for you to fall in love with them as much as we have.
shoes
shoes
luxury
nails
jeans
micro trends
hair
outfits
bags
makeup
trousers
colours
COSY favourites
fragrance
men
stocking
selfridges
Jewellery & watches
luxury
Interiors
Beauty
Welcome to the Who What Wear UK Gift Guide! With the festive season just around the corner, we’ve handpicked the very best gifts to make your shopping seamless this year. From luxurious homeware and editor-approved beauty buys to timeless bags and beautiful accessories, every item in this guide has been carefully chosen and is truly worth giving—or keeping. Whether you're treating a loved one or indulging yourself, consider this your one-stop shop for thoughtful, standout gifts.
TOMMY HILFIGER
FOOD & DRINK
