Welcome to the inaugural Who What Wear 100 Beauty Awards, a tight, hyper-curated list of the 100 best beauty products on the market. Over the past year, we’ve reviewed and tested thousands of applicants and spent just as many hours debating and deliberating to come up with our final list of winners. With the help of our in-house testers (20 of the most discerning members of the Who What Wear editorial team) and a truly legendary roster of celebrity experts (think renowned dermatologists and facialists, a cosmetic chemist, and the best hair, makeup, and nail artists in the business), we’re 100% confident in our final selections. We’re so excited for you to fall in love with them as much as we have.
THE TRAVEL SPECIAL
2026
THE NEW DESTINATIONS TO BOOKMARK
shoes
luxury
nails
jeans
micro trends
hair
outfits
bags
makeup
colours
OUR Editors' PackING ESSENTIALS
LONDON’S CALLING
PARIS JE T’AIME
NEW YORK, NEW YORK
the travel & fashion collabs to know about
A GHANAIAN ADVENTURE
WINTER SUN IN SOUTH AFRICA
THE TEAM'S DREAM DESTINATIONS
THE WWW GUIDE TO…
CHIC CITY HOTELS: TRIED AND TESTED
nails
2026 wish lists
Welcome to the Who What Wear UK Travel Special—your one-stop destination for the very best travel inspiration for the year ahead. From dream trips to weekend breaks, our editor-approved guides cover where to go, what to do and, of course, what to pack for the must-know destinations.
australia's golden coastline