What is your summer personality? I ask because it’s good to have one in mind. Hear me out. Something about summer can bring out all shades of panic even in the strongest of us—have you ever found yourself buying into neon tropical-print co-ords at the last minute before a holiday, only to find you spend the whole week in a chic black linen dress? Or maybe you’ve felt the pressure to try a trending summer aesthetic proliferating on your feed that never sees the light of day again? Pinpointing your USP (that’s Unique Summer Persona) can help you do more of what you love when the sun shines. Moreover, it will help you spend your money wisely and build a beauty and fashion collection set to last.