Welcome to the Who What Wear UK Denim Special, your guide to everything concerning the fashion-editor favourite fabric for the next six months (and beyond). Inside, find the only denim trends that will matter in 2027, a very thorough investigation into why we’re more than willing to spend upwards of £1000 on certain jeans and our exclusive shoot of the season’s coolest pieces.
THE DENIM SPECIAL
ROUGH CUT
HOW STYLISH CITIES DO DENIM
WOULD YOU SPENd £1000 ON JEANS?
Barrel Shape
WIDE LEG
STRAIGHT CUT
2027 Denim Report: From Chic to Shocking
RIP THE SKINNY: HOW EXTREME WENT MAINSTREAM
GOOD GENES: GENERATION-DEFINING DENIM 'FITS
We Try Before You Buy
