Call me biased if you will, but there’s something about the world of beauty that feels very exciting right now. There’s a change in the air. After years of having beauty standards dictated to us, in 2025, we’re taking back the power and making beauty choices that just feel right. There’s no need for perfection and no need for insecurities. And what better way to celebrate the collective reclamation of this power than with our first ever Who What Wear UK Beauty Issue?
All-round force and ultimate multi-hyphenate Leomie Anderson models summer’s most joyful makeup trends and lets us in on her plans for a beauty industry with more inclusivity and equity—because there’s always progress to be made. If you’re someone who leans on beauty products for a slice of feel-good luxury, our deep dive into the rise of beauty status symbols might provide some inspiration, whilst our bumper guide to the summer’s biggest nail trends will no doubt please. There are makeup looks to empower, perfumes that transform your mood, haircuts that demand attention, beauty tools to boost confidence and celebrity tips aplenty. (Yes, Elsa Hosk is as beautiful and kind as you’d imagine.) And on top of all of this, we’re also kicking off our third annual Next in Beauty Awards, so watch this space.
BEAUTY STATUS SYMBOLS
Stop! It’s Your
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BEAUTY STATUS SYMBOLS
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Bookmark these for your next salon visit.
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Entries are now open.
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the ultimate beauty routine for people who can't be bothered
You'll be made up in minutes.
the ultimate beauty routine for people who can't be bothered
You'll be made up in minutes.
the ultimate beauty routine for people who can't be bothered
You'll be made up in minutes.
BEAUTY STATUS SYMBOLS
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COVER STORY FEATURING LEOMIE ANDERSON
COVER STORY FEATURING LEOMIE ANDERSON
beauty column
Description.
8 nail trends fashion people will be wearing all summer long
Bookmark for your next salon visit.
experts agree, this french cut is the most timeless hairstyle in history
It's still the chicest around.