There’s something uniquely satisfying about finding a piece on the high street that feels like it should cost three times the price. It’s a reminder that great style—and quality—doesn’t need to come with an exorbitant price tag, and that considered, timeless fashion is now more accessible than ever. At Who What Wear UK, we’ve built our reputation on championing these kinds of finds alongside our expert-led intel on the luxury investments that are really worth it, and as we approach our 10th birthday, it felt only right to dedicate an entire issue to the places we shop the most. In our very first High Street Issue, you’ll find the ultimate edit of expensive-looking buys, a retrospective look at how the great British high street has evolved over the past two decades and a bumper list of the under-the-radar brands our editors are obsessed with. Plus, we road-test winter-ready accessories that are guaranteed to make an outfit, and spotlight the best new-season looks in our cover shoot. Enjoy! Love, Team WWW UK x
The Enduring Appeal of the Basket Bag
the most expensive-looking pieces to shop now
A curated edit.
Only key buys need apply.
Insights from stylish dwellers in Paris, New York and more.
7 alternative affordable brands to bookmark
Our definitive guide.
Discover the visionaries redefining modern American fashion.
How to Have Your Chicest, Most Fulfilling Summer Yet
7 Scent Notes That Smell Like a Holiday in a Bottle
invest in america
Discover the visionaries redefining modern American fashion.
COVER STORY FEATURING IMMY WATERHOUSE
THE BEST HIGH-STREET LOOKS FOR WINTER
As styled by us.
accessories make an outfit–5 looks that prove it
From shoes to jewellery, and everything in between.
Deputy Editor
the most expensive-looking pieces to shop now
7 alternative affordable brands to bookmark
accessories make an outfit–5 looks that prove it
Storylines, Self-Worth and Sisterhood: Immy Waterhouse Lets Us in on Her Journey
How to Have Your Chicest, Most Fulfilling Summer Yet
7 Scent Notes That Smell Like a Holiday in a Bottle
The Enduring Appeal of the Basket Bag
THE BEST HIGH-STREET LOOKS FOR WINTER
How it's changed and what's to come.
the state of the high street
the state of the high street
Our definitive guide.
7 ALTERNATIVE AFFORDABLE BRANDS TO BOOKMARK
