This is Notes on a Fragrance, a series that brings the most luxurious scents to life, beyond the scent—because perfume is so much more than its smell. It’s an ornament on your dressing table, and often, the thing people remember us by. Be it those timeless fragrances that have been worn for generations or those cooler, cult scents that linger on the most stylish individuals, here we highlight every last detail (or drop) of a perfume’s personality, from the bottle itself to the unboxing, the spritz and, of course, the notes from top to bottom. Once you’ve scrolled through this, you’ll practically be able to smell this scent through the screen and know exactly how it will make you feel when you wear it.
What makes a fragrance “cult”? Is it a concoction of aromas that nobody thought to put together before? Is it a bottle with a trending font? Whatever it is, Vyrao’s I am Verdant ticks all the boxes. The unisex fragrance brand doing things a little differently, Vyrao is the first wellbeing brand to fuse energetic healing and master perfumery. Its objective is simple: to tap into the science of scent and its potential to activate the parts of the brain where memories and emotions are processed. Each of its seven scents—which are also available as home fragrances—is formulated with natural oils and organic plant and flower essences that can help ignite different energies and emotions, be it change, creativity, joy, sensuality and more.
£45
The Six Pack
With Vyrao
THE SCENT FOR TRANSFORMATION AND ILLUMINATION
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With Vyrao
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The genius behind Vyrao is none other than Yasmin Sewell, who has worked in the fashion industry as a buyer and creative director and is also the co-founder of Être-Cécile. Whilst doing all this in the last decade, she was also training in holistic practices such as Reiki and energetic medicine. Now, with the help of quantum energist Lousie Mita, she brings us a supercharged fragrance that is so much more than a scent.
THE UNBOXING
Sometimes, the best part of purchasing a luxury item is the unboxing: the anticipation of what’s inside, the unveiling of something so pristine and exquisitely designed. Vyrao’s packaging is as punchy and memorable as its scents—all boxes, which are recycled and recyclable, are made in the brand’s signature grass-green hue. The glass bottles, which are rightly referred to as objets d’art, also include a mantra card that gives the new owner an uplifting affirmation.
Obviously, we have to talk about the colour. In an era where contemporary fragrance aesthetics have long seen minimalist, monochrome packaging prevail, this bold, grassy green is a blast of fresh air. Although it’s the hue across all of Vyrao’s packaging, it goes without saying that the Kelly green is a sublime match for I am Verdant, which has a woody, earthy feel and notes of moss.
THE SPRITZ
Not just perfumes but potions of positivity, these bottles of magic contain their own energetically charged Herkimer crystal to promote the intention within. I am Verdant was conjured up for transformation and illumination and possesses a concoction of citrus, cyclamen, bergamot and frankincense to enhance feelings of clarity, joy and illumination.
Not just perfumes but potions of positivity,
these bottles of magic contain their own energetically charged Herkimer crystal to promote the intention within.
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clarity & joy
uplifting & cleansing
illumination
anti-anxiety
clarity
release negative emotion
letting go & anti-anxiety
cleansing & harmonizing
I am Verdant is a scent that evokes fresh green growth. The first time you smell it, you are hit with the earthy, mossy notes and zingy citrus, making it a perfect scent for every day. However, the middle note of frankincense gives it a heavier, more aromatic quality that can feel quite sultry and sexy. What’s more, the notes represent—and enhance—different emotional qualities, so each fragrance is concocted not only for the beauty of its blend, but also for the effects it can have on the wearer. To enhance I am Verdant’s ultimate ability to ignite transformation and illumination, it is made up of multiple ingredients that inspire emotions that help enforce change. Bergamot brings clarity and joy, orange flower and iris absolute have freeing, anti-anxiety properties; white musk creates clarity and juniper wood, apparently, helps release negative emotions. Who knew?
PERFUME BOTTLE OR OBJET D’ART?
It goes without saying that the perfumes we treasure most have a valued place in our homes. As objets d’art, as they profess, Vyrao’s bottles aren’t quite like any other fragrances out there, taking pride of place on our vanity unit, bathroom shelf or dressing table—right out there, on full display. Thankfully, many of Vyrao’s scents come in products for the home as well as for oneself. I am Verdant is available as incense, whilst scents Wonder (for liberation), Rose Marie (for self-love),
You can also enjoy your favourite fragrances on the go, with the 30ml Mini Woo bottles as well as sets filled with 7.5ml or 2ml bottles. So you can take your magic potions with you anywhere and everywhere you go.
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£190
(50ml)
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£35
(30ct)
Vyrao is the first wellbeing BRAND to fuse energetic healing and master perfumery.
$105
High Five Set
£165
The Sixth
£39
Vyrao x Loco Love
$55
I am Verdant
£165
Witchy Woo Large
£89
Mini Woo: I am Verdant
£35
Verdant
£135
Witchy Woo
£69
Rose Marie Candle