From sweeping countryside receptions to intimate city hall ceremonies, wedding season has officially arrived. To mark the occasion, Who What Wear is proud to present the third annual Wedding Issue—a celebration of modern love in all its forms, dedicated to every fashion person immersed in the joy, creativity, and excitement of planning or attending a wedding. In the weeks spent shaping this issue, a clear through line emerged for the weddings that awe and inspire in 2026: authentic and thoughtful choices, from the textured tablecloths for the reception to the bride's makeup (or lack thereof).
In these pages, we explore what that intentionality looks like in practice—how today's couples are redefining tradition, embracing individuality, and proving that there is no one-size-fits-all approach to saying "I do." You'll meet a fashion-editor bride who chose Danielle Frankel for her Southern celebration, discover why insiders are turning to archival fashion and vintage gowns, explore the growing appeal of a makeup-free bridal look, and understand why today's honeymoons carry unprecedented pressure. We're also looking ahead, with industry experts weighing in on the wedding trends set to define 2027, from the dress silhouettes and planning details poised to dominate to the engagement ring styles capturing attention across cities. On top of that, we're spotlighting a culturally rooted pre-wedding beauty ritual that dates back thousands of years. And because our wedding issue isn't just for those getting married, we've also curated an edit of the one be-all and end-all wedding guest dress for each dress code to help you dress the part without the endless, expensive cycle of needing to buy a new outfit for every invite that arrives in your mailbox. Above all, we hope these stories inspire you to celebrate love in a way that feels thoughtful, personal, and unmistakably your own.
NIKKI CHWATT, Associate FASHION EDITOR
THE WEDDING ISSUE | 2026
An Upscale Barbecue Dinner and a Danielle Frankel Dress Set the Tone for This Fashion Editor's Texas Wedding
Take a look inside the charming wedding of Jordan Goldberg and Adam Rossman. The fashion-editor bride tapped into Southern vibes with an elevated barbecue dinner and a fringed Bevza dress while staying true to her timeless yet forward style, tying the knot in a Danielle Frankel ball gown under a hydrangea-embellished chuppah.
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OCTAvia elizabeth
Mix and Match Diamond Gem Pearl Drops
$20,000
Danielle frankel
Bridal Leith Silk Taffeta Gown
$14,075
jennifer meyer
Mini Bezel Diamond Tennis Bracelet
$7950
The Elegant Wedding Dress Trends That Will Define Bridal Style
The wedding dress is arguably the most important decision of the planning process, especially for a fashion person. After attending Spring 2027 Bridal Fashion Week, we uncovered which wedding dress styles will be the most in demand among chic brides and which trends cool designers are betting big on.
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Have you noticed popular engagement ring styles tend to be different in each city? That's no coincidence. Regional preferences are playing a significant role in shaping how couples shop for one of life's most meaningful purchases. We analyzed engagement ring trends across the country to uncover how styles vary by city—and what your hometown might reveal about the ring on your left hand.
THE UNITED STATES OF DIAMONDS
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for the bride
manolo blahnik
Alexa 90 Embellished Satin Pumps
$1125
khaite
Raina Ruched Silk Midi Dress
$2800
MÉGA Jewelry
Omega 4 14K Gold Vermeil Necklace
$198
kallmeyer
Lizzy Silk Midi Dress
$1190
jacquemus
The Small Valérie
$1690
FOR THE GUEST
Dare I say that investing in the right look is just as nerve-racking for the guests as it is for the couple? The pressure to be on-trend or fresh off the rack is an endless—not to mention expensive—cycle. The secret isn't in buying a new dress but in finding the right silhouette that fits the traditional dress codes. Consider this your guide to the best wedding guest dress for every occasion—beachside vows, black-tie invites, and all.
You Only Need One Wedding Guest Dress for Every Dress Code—Here They Are
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Among the many bridal beauty traditions all over the world, few have a longer, more storied history than mehndi, the South Asian prenuptial practice of applying henna the night before a wedding ceremony. It can be traced back thousands of years—5000 to be exact. Not only is it a stunning display of artistic expertise, but it's also deeply symbolic, denoting love, luck, and prosperity for the bride-to-be. We're exploring the history, cultural significance, and modern interpretations of this long-standing tradition.
This Bridal Beauty Tradition Dates Back Thousands of Years
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mara
Pearl Peptide Glaze Serum
$54
Dr. Diamond’s Metacine
Contour Collection Eyelift Peptide
$200
bonjout beauty
La Cream Skin Longevity Crème
$170
sarah creal
The Adults Are Talking Lip Repair Balm
$34
Bridal skincare
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Nailing down the perfect wedding-day makeup is one of the biggest tasks on a bride's to-do list. But even ahead of the sharp rise in no-makeup makeup looks, some women took the plunge and ditched makeup altogether on their big day in exchange for radiance-boosting skincare. Ahead, brides and makeup artists reveal all.
The Bridal Makeup Look Is Over—How No-Makeup Brides Are Redefining the Trend
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What will weddings look like in 2027? We asked the industry's leading planners and designers to share what trends they believe will shape the year's most stylish celebrations—from innovative floral installations and immersive tablescapes to artful stationery and elevated food presentations.
The Major Wedding-Planning Trends That Will Define 2027's Chicest Celebrations
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Far-flung destinations, five-star stays, elaborate itineraries—the era of the high-stakes honeymoon is here. Once a private celebration, post-wedding travel is evolving into a carefully curated expression of good taste. Here, we examine how the pressure to deliver a "once-in-a-lifetime" experience has transformed the honeymoon into one of the most visible (and expensive) markers of modern luxury.
The Rise of the High-Stakes Honeymoon
tiffany & co.
Elsa Peretti Pearls by the Yard Bracelet
$800
While selecting a wedding look remains a deeply personal choice, a growing number of couples are turning to vintage. Is this shift driven by a desire for unique, highly personalized style in an era of intensified wedding scrutiny? Or is it the appeal of eco-conscious fashion and the enduring nature of heirloom-quality pieces? To understand why modern couples are increasingly exploring the archives, we sat down with two former brides and the owners of three popular vintage boutiques.
From Archives to Aisles: Why Vintage Wedding Dresses Are Having a Moment
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AQUAZzURA
Tati 85 Satin Slingback Sandals
$980
ulla johnson
Elaria Ruched Silk Maxi Dress
$1200
magda butrym
Floral Peplum Mini Dress
$2642
tory burch
Beaded Pump
$625
le sundial
Salon Mini Bag
$850
rhode
Glazing Mist Hydrating Face Spray
$30
Outside-in
Floral Reserve Face Oil
$72
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