2023
his package, called The 2023 Notebook, will let readers explore what the industry is gearing up for in the new year, including which social channels marketers will put dollars toward, how data will play a role in their planning, leadership’s efforts to diversify their organizations and what the economic situation means for all decision making.
This notebook is designed to be a guide to marketing and media buying in 2023 as the industry returns to work in the new year.
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View Intro
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Significant
media channels
TikTok's maturation
View Experience
A thorough look at the channels that media buyers and agencies are prioritizing this year.
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Significant
channels
01
FULL STORY HERE
Publishers' pandemic learnings
The rise of Amazon &
Apple
Marketing
to
Gen Z
Shifting
esports expectations
Performance marketing's squeeze
Commerce
media
growth
Q1
advertising outlook
The new
TV upfront
model
Diversifying media organizations
Marketers
on
Web3
The rise of
Amazon & Apple
Marketing
to Gen Z
Performance marketing's squeeze
Shifting esports expectations
Q1 advertising outlook
Commerce media growth
Diversifying media organizations
TikTok's
maturation
Marketers
on Web3
The new TV
upfront model
As publishers continue to navigate a pandemic, how has that resiliency set them up to work through a potential recession?
Publishers' pandemic learnings
02
FULL STORY HERE
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As publishers continue to navigate a pandemic, how has that resilency set them up to work through a potential recession?
Publishers'
pandemic learnings
02
FULL STORY HERE
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Big Tech's most potent forces are on the rise but are still some way off the duopoly.
The rise of Amazon & Apple
03
FULL STORY HERE
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Marketers spent a good portion of 2022 chasing the Gen Z demographic. Here's what they learned about the cohort that they're taking into 2023.
Marketing
to Gen Z
04
FULL STORY HERE
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As the metaverse picked up steam in early 2022, in-game advertisers did not necessarily go to great lengths to clear up their association with Hollywood's version of this tantalizing concept.
Shifting esports expectations
05
FULL STORY HERE
T
Big Tech's most potent forces are on the rise but are still some way off the duopoly.
The rise of Amazon & Apple
03
FULL STORY HERE
T
Marketers spent a good portion of 2022 chasing the Gen Z demographic. Here's what they learned about the cohort that they're taking into 2023.
Marketing to Gen Z
04
FULL STORY HERE
T
As the metaverse picked up steam in early 2022, in-game advertisers did not necessarily go to great lengths to clear up their association with Hollywood's version of this tantalizing concept.
Shifting esports expectations
05
FULL STORY HERE
T
After a chaotic 2022, digital marketers hope for a less turbulent 2023. But there are no promises.
Performance marketing's squeeze
04
FULL STORY HERE
T
Marketers spent a good portion of 2022 chasing the Gen Z demographic. Here's what they learned about the cohort that they're taking into 2023.
Marketing to Gen Z
04
FULL STORY HERE
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Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
Marketers spent a good portion of 2022 chasing the Gen Z demographic. Here's what they learned about the cohort that they're taking into 2023.
Marketing to Gen Z
04
FULL STORY HERE
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07
FULL STORY HERE
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Businesses ended 2022 unsure of what the future will hold. Here's a look at companies acorss the ad industry are preparing for a murky year.
Q1 advertising
outlook
Marketers spent a good portion of 2022 chasing the Gen Z demographic. Here's what they learned about the cohort that they're taking into 2023.
Marketing to Gen Z
04
FULL STORY HERE
T
08
FULL STORY HERE
T
After a chaotic 2022, digital marketers hope for a less turbulent 2023. But there are no promises.
Performance
marketing's squeeze
06
FULL STORY HERE
T
Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
07
FULL STORY HERE
T
Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
07
FULL STORY HERE
T
Businesses ended 2022 unsure of what the future will hold. Here's a look at companies acorss the ad industry are preparing for a murky year.
Q1 advertising
outlook
08
FULL STORY HERE
T
Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
07
FULL STORY HERE
T
TikTok has grown from being an experimental channel for many brands to being a sure thing in their media plans. Here's a look at TikTok's rapid growth — and staying power.
TikTok's
maturation
09
FULL STORY HERE
T
Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
07
FULL STORY HERE
T
TikTok has grown from being an experimental channel for many brands to being a sure thing in their media plans. Here's a look at TikTok's rapid growth — and staying power.
TikTok's
maturation
09
FULL STORY HERE
T
Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
07
FULL STORY HERE
T
Publishers are improving, albeit slowly, the diversity of their businesses in keeping with their promises to do so.
Diversifying media organizations
10
FULL STORY HERE
T
Facing upheavl from all directions, the TV upfront model is due for a revamp.
The new TV
upfront model
11
FULL STORY HERE
T
Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
07
FULL STORY HERE
T
TikTok has grown from being an experimental channel for many brands to being a sure thing in their media plans. Here's a look at TikTok's rapid growth — and staying power.
TikTok's
maturation
09
FULL STORY HERE
T
Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
07
FULL STORY HERE
T
As marketers in the new year continues to eye Web3, here's how are brands actually buing into it.
Marketers
on Web3
12
FULL STORY HERE
T
Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
07
FULL STORY HERE
T
TikTok has grown from being an experimental channel for many brands to being a sure thing in their media plans. Here's a look at TikTok's rapid growth — and staying power.
TikTok's
maturation
09
FULL STORY HERE
T
Commerce media is projected to be one of the biggest pieces of media agency growth in 2023. Here's how we got there and how this area of the indusry will grow this year.
Commerce
media growth
07
FULL STORY HERE
T
TikTok has grown from being an experimental channel for many brands to being a sure thing in their media plans. Here's a look at TikTok's rapid growth — and staying power.
TikTok's
maturation
Marketers spent a good portion of 2022 chasing the Gen Z demographic. Here's what they learned about the cohort that they're taking into 2023.
Marketing to Gen Z
04
FULL STORY HERE
T
09
FULL STORY HERE
T
Publishers are improving, albeit slowly, the diversity of their businesses in keeping with their promises to do so.
Diversifying media organizations
10
FULL STORY HERE
T
Facing upheavl from all directions, the TV upfront model is due for a revamp.
The new TV
upfront model
Marketers spent a good portion of 2022 chasing the Gen Z demographic. Here's what they learned about the cohort that they're taking into 2023.
Marketing to Gen Z
04
FULL STORY HERE
T
11
FULL STORY HERE
T
Facing upheavl from all directions, the TV upfront model is due for a revamp.
The new TV
upfront model
Marketers spent a good portion of 2022 chasing the Gen Z demographic. Here's what they learned about the cohort that they're taking into 2023.
Marketing to Gen Z
04
FULL STORY HERE
T
12
FULL STORY HERE
T
