A day in the (online)
life of the hard-to-reach
consumer
The Morning Catch-Up
Now This Daily
The biggest and most inspiring stories of the
day delivered in
bite-sized segments.
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Lifestyle video content and original programming created to delight, engage, and inspire viewers through real-life storytelling.
Tastemade
Lunch Break
9 in 10 people watch to take a break from everyday life.
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Follow host Mike Rowe
as he travels the country
in search of remarkable people making a difference in their communities.
Returning The Favor
Afternoon Snack
Returning The Favor
Follow host Mike Rowe as he travels the country in search of remarkable people making a difference in their communities
Mood boosting, connecting and learning are the biggest reasons people watch.
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Beauty and style videos that celebrate individuality, diversity, and body positivity.
As/Is
Winding-Down
76% of viewers watch to stay on top of current trends.
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A multi-generational talk show starring Grammy- winner Gloria Estefan, her outspoken daughter Emily Estefan, and her niece, famed television personality Lili Estefan. 3 generations, 1 table, no filter.
Red Table Talk
Big Night In
87% of people watch to connect with others who share their interests.
A multi-generational talk show starring Grammy winner Gloria Estefan, her outspoken daughter Emily Estefan, and her niece famed television personality Lili Estefan. 3 generations, 1 table, no filter.
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From the producers at Funny or Die, a humorous spin on beloved 'Saved by the Bell' episodes that show Zack Morris in a whole new light.
Zach Morris is Trash
Bedtime Routine
88% of users have late-night viewing habits, most often tuning in at the end of their day.
To learn more about viewing behaviors and advertising opportunities on Facebook Watch, visit fb.me/reservefb
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Audiences turn to Facebook Watch for an escape from their daily routine as well as a moment to connect with friends and family.
Below, take a look at some of the programs combining premium content, personal relevance and social connection, plus emerging data that’s highlighting audience viewing choices.
programs combining premium content, personal relevance and social connection, plus emerging data that’s highlighting audience viewing choices.
Red Table Talk
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Source:
“Understanding the value of Facebook Watch” by CrowdDNA (Facebook-commissioned survey study of 3,000 people ages 18+ in US who indicated watching publisher videos on Facebook at least once a week), Oct 2019.