Glossy Storytellers 2024

The creatives behind the year’s top fashion and beauty moments.

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2024

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For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty.

The creatives behind the year’s top fashion and beauty moments.

STORYTELLERS

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Marty Bell, Dakota Green, Lach Hall

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Founding Partners, Vacation

Thom Bettridge

VP of Creative and Content, Ssense

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Lindsey Di Cola Dashoff

Senior Director of Global Communications

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For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty.

The creatives behind the year’s top fashion and beauty moments.

STORYTELLERS

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2 / 5

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Lindsey Di Cola Dashoff

Senior Director of Global Communications, Ugg

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Derek Guy

Menswear Writer

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Calvin Leung

Head of Creative at Gap, Gap

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INTRO

For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty.

The creatives behind the year’s top fashion and beauty moments.

STORYTELLERS

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3 / 5

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INTRO

Calvin Leung

Head of Creative, Gap

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Charlotte Tansill

North America President of PR, Social and Influence, WPP Onefluence, led by Ogilvy PR

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Lisa Topol

Managing Director, Oberland

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For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty.

The creatives behind the year’s top fashion and beauty moments.

STORYTELLERS

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4 / 5

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INTRO

Lisa Topol

Managing Director, Oberland

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Erik Torstensson

Creative Director and Co-founder, Frame

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Maisie Willoughby

Vice President and Chief Marketing Officer, Timberland

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For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty.

The creatives behind the year’s top fashion and beauty moments.

STORYTELLERS

MAIN PAGE

5 / 5

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INTRO

Maisie Willoughby

VP and CMO, Timberland

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Maisie Willoughby

Vice President and Chief Marketing Officer, Timberland

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For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty.