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It’s a new luxury industry. Booming growth has slowed, one-time leaders have shuttered, and internal tiers have become more defined. Amid challenging macroeconomic conditions, consumers and retailers are changing their priorities and, at the same time, transforming the landscape as it stands. This week, Glossy explores what subcategories are thriving, how the 1 percent is indulging and what defines status now — all with a lens on the resulting opportunities for brands and retailers and the longer-term implications. Where do we go from here?
The
of
Luxury
WHAT'S WORTHY OF
INVESTMENT IN 2024
State
Health is wealth for a growing number of affluent Americans
A rapidly growing cottage industry is disrupting the healthcare system: out-of-pocket preventative products and services.
LEXY LEBSACK
Our customers are the very longevity-focused biohacker types who are very into health.
EMILY JENSEN
The most luxurious fragrances can't be bought in stores
Beyond the high-end perfume counter exists another, more exclusive tier: the five-figure custom perfume.
EMILY JENSEN
Stay golden: The new era of luxury tanning
Even as attitudes around sunbathing shift, the status of a tan has yet to lose its luster.
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It’s a new luxury industry. Booming growth has slowed, one-time leaders have shuttered, and internal tiers have become more defined. Amid challenging macroeconomic conditions, consumers and retailers are changing their priorities and, at the same time, transforming the landscape as it stands. This week, Glossy explores what subcategories are thriving, how the 1 percent is indulging and what defines status now — all with a lens on the resulting opportunities for brands and retailers and the longer-term implications. Where do we go from here?
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LEXY LEBSACK
How socks became the new status symbol
A few years ago, socks provided protection and comfort to our feet. Today, socks tell the world where you fit into society.
Socks allow millennial and Gen-Z shoppers to participate in a brand without purchasing high-ticket items like handbags.
JILL MANOFF
The future of luxury e-commerce
As brands become more digital-savvy and promotions-averse, luxury e-tailers are losing their luster.
You get a lot more information about an individual item than through a Story on Instagram.
SARA SPRUCH-FEINER
Luxury shoppers are hitting Substack before adding to cart
Substack has emerged as a go-to resource for fashion shoppers debating their next investment.
DANNY PARISI
These fashion collectors view their expensive goods as assets
More consumers are amassing large collections of exclusive, high-priced accessories with an eye on their resale value, treating them like portfolios.
Luxury prices will continue to rise. We may see a deliberate strategy of perpetual price escalation.
DANNY PARISI
How much higher can
luxury prices go?
Luxury brands are increasingly raising their prices to get more value out of their most valuable customers: hyper-affluent, high-frequency buyers.
ZOFIA ZWIEGLINSKA
Inside Chris Burch's
celeb-frequented luxury resort
Designed to be a sanctuary, Nihi Sumba has become a hidden gem for the ultra-wealthy and A-list celebrities.
ZOFIA ZWIEGLINSKA
How athletes are changing the luxury marketing game
Athletes are now the ultimate luxury ambassadors, thanks to their aspirational lifestyles and sense of relatability that’s hard to beat.
We’re meeting driven women where they are. They drive a car, they travel, and they wear stylish clothes.
JILL MANOFF
Inside fashion's love affair with Porsche
To get in front of target audiences and forward their aspirational alignment, fashion and Porsche are increasingly, officially and unofficially, getting in bed.
TATIANA PILE
The locals’ guide to Mexico City
Where to shop and dine, according to insiders, as affluent customers and high-end developments move in.
Our customers are the very longevity-focused biohacker types who are very into health.
SARA SPRUCH-FEINER
GenZ and luxury
A rapidly growing cottage industry is disrupting the healthcare system: out-of-pocket preventative products and services.
TATIANA PILE
Have we hit peak wellness spa?
Beyond the high-end perfume counter exists another, more exclusive tier: the five-figure custom perfume.
EMILY JENSEN
Stay golden: The new era of luxury tanning
Even as attitudes around sunbathing shift, the status of a tan has yet to lose its luster.
EMILY JENSEN
From art to furniture, what tastemakers are buying now
Even as attitudes around sunbathing shift, the status of a tan has yet to lose its luster.
It’s a new luxury industry. Booming growth has slowed, one-time leaders have shuttered, and internal tiers have become more defined. Amid challenging macroeconomic conditions, consumers and retailers are changing their priorities and, at the same time, transforming the landscape as it stands. This week, Glossy explores what subcategories are thriving, how the 1 percent is indulging and what defines status now — all with a lens on the resulting opportunities for brands and retailers and the longer-term implications. Where do we go from here?
It’s a new luxury industry. Booming growth has slowed, one-time leaders have shuttered, and internal tiers have become more defined. Amid challenging macroeconomic conditions, consumers and retailers are changing their priorities and, at the same time, transforming the landscape as it stands. This week, Glossy explores what subcategories are thriving, how the 1 percent is indulging and what defines status now — all with a lens on the resulting opportunities for brands and retailers and the longer-term implications. Where do we go from here?
It’s a new luxury industry. Booming growth has slowed, one-time leaders have shuttered, and internal tiers have become more defined. Amid challenging macroeconomic conditions, consumers and retailers are changing their priorities and, at the same time, transforming the landscape as it stands. This week, Glossy explores what subcategories are thriving, how the 1 percent is indulging and what defines status now — all with a lens on the resulting opportunities for brands and retailers and the longer-term implications. Where do we go from here?
It’s a new luxury industry. Booming growth has slowed, one-time leaders have shuttered, and internal tiers have become more defined. Amid challenging macroeconomic conditions, consumers and retailers are changing their priorities and, at the same time, transforming the landscape as it stands. This week, Glossy explores what subcategories are thriving, how the 1 percent is indulging and what defines status now — all with a lens on the resulting opportunities for brands and retailers and the longer-term implications. Where do we go from here?
SARA SPRUCH-FEINER
Gen Z and luxury
While they initially embraced dupes, as Gen Zers grow up, they're getting their first tastes of luxury.
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It’s a new luxury industry. Booming growth has slowed, one-time leaders have shuttered, and internal tiers have become more defined. Amid challenging macroeconomic conditions, consumers and retailers are changing their priorities and, at the same time, transforming the landscape as it stands. This week, Glossy explores what subcategories are thriving, how the 1 percent is indulging and what defines status now — all with a lens on the resulting opportunities for brands and retailers and the longer-term implications. Where do we go from here?
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The creatives behind the year’s top fashion and beauty moments.
STORYTELLERS
MAIN PAGE
1 / 5
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INTRO
Marty Bell, Dakota Green, Lach Hall
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Founding Partners, Vacation
Thom Bettridge
VP of Creative and Content, Ssense
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Lindsey Di Cola Dashoff
Senior Director of Global Communications
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For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments.
That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months.
Their work defined the year in fashion and beauty.
The creatives behind the year’s top fashion and beauty moments.
STORYTELLERS
MAIN PAGE
2 / 5
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Lindsey Di Cola Dashoff
Senior Director of Global Communications, Ugg
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Derek
Guy
Menswear
Writer
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Calvin Leung
Head of Creative at Gap, Gap
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INTRO
For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments.
That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months.
Their work defined the year in fashion and beauty.
The creatives behind the year’s top fashion and beauty moments.
STORYTELLERS
MAIN PAGE
3 / 5
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INTRO
Calvin Leung
Head of Creative, Gap
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Charlotte Tansill
North America President of PR, Social and Influence, WPP Onefluence, led by Ogilvy PR
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Lisa Topol
Managing Director, Oberland
VIEW FULL STORY
For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments.
That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months.
Their work defined the year in fashion and beauty.
The creatives behind the year’s top fashion and beauty moments.
STORYTELLERS
MAIN PAGE
4 / 5
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INTRO
Lisa Topol
Managing Director, Oberland
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Erik Torstensson
Creative Director and Co-founder, Frame
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Maisie Willoughby
Vice President and Chief Marketing Officer, Timberland
VIEW FULL STORY
For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments.
That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months.
Their work defined the year in fashion and beauty.
The creatives behind the year’s top fashion and beauty moments.
STORYTELLERS
MAIN PAGE
5 / 5
LEARN MORE
INTRO
Maisie Willoughby
VP and CMO, Timberland
VIEW FULL STORY
Maisie Willoughby
Vice President and Chief Marketing Officer, Timberland
VIEW FULL STORY
For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments.
That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months.
Their work defined the year in fashion and beauty.