2024
he 2024 Notebook, a collection of 14 pieces, covers the trends marketers can expect to guide their work this year. From generative AI to Gen Z’s expectations, explore this series by clicking on each individual title.
T
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Digiday editors map out the trends for this year.
T
01
FULL STORY HERE
In and out
for 2024
Retail media growth
Publisher CRO forecasts
Fragmented frontiers
Group
chat rise
What won’t happen
Advertisers
in culture
Podcast predictions
The return
of TV
Ad-supported wars
Social agency priorities
Gaming blueprint
Privacy
preview
D+
Gen Z guide
In and out
for 2024
notebook
2024
As more retailers monetize data, agencies have scrambled to assemble units to help clients navigate this issue.
Retail media
growth
02
FULL STORY HERE
T
Media execs sound off on the monetization strategies that they will invest in to guide their businesses this year.
Publisher
CRO forecasts
03
FULL STORY HERE
T
Marketers still don't have an exact gameplan for the post-cookies era, but as Google’s timeline nears, they’re exploring solutions.
Fragmented
frontiers
04
FULL STORY HERE
T
Marketers wish they could access the famed group chat — where many are worried the authentic and genuine conversations are happening.
Group
chat rise
05
FULL STORY HERE
T
Here's what Digiday editors predict won't happen this year as the industry navigates other uncertain areas, like generative AI.
What's not
going to happen
06
FULL STORY HERE
T
Advertisers want to be a part of culture now — they especially don’t want to be thought of as advertisers.
Advertisers in culture
07
FULL STORY HERE
T
Podcast execs predict good things on the horizon as advertising continues to recover over 2023.
Podcast predictions
08
FULL STORY HERE
T
Linear TV continues to be in need of a makeover, especially as streaming tries to compete for ad dollars.
The return
of TV
09
FULL STORY HERE
T
Competition for streaming ad dollars is fierce — now more than ever as more players enter the field.
Ad-supported streaming wars
10
FULL STORY HERE
T
Influencer marketing and social media are poised for more growth in 2024 — along with other categories as ad revenue recovers.
Social agency priorities
11
FULL STORY HERE
T
In spite of the esports industry’s financial struggles over the past year, competitive gaming is not going anywhere.
Gaming blueprint
12
FULL STORY HERE
T
A look at the new rules related to privacy and data protection that will dominate themes this year.
Privacy preview
13
FULL STORY HERE
T
The current landscape of Gen Z news consumption. and what marketers should know this year.
D+ Gen Z guide
14
FULL STORY HERE
T
As more retailers monetize data, agencies have scrambled to assemble units to help clients navigate this issue.
Retail media growth
02
FULL STORY HERE
T
Media execs sound off on the monetization strategies that they will invest in to guide their businesses this year.
Publisher CRO forecasts
03
FULL STORY HERE
T
Marketers still don't have an exact gameplan for the post-cookies era, but as Google’s timeline nears, they’re exploring solutions.
Fragmented frontiers
04
FULL STORY HERE
T
Marketers wish they could access the famed group chat — where many are worried the authentic and genuine conversations are happening.
Group
chat rise
05
FULL STORY HERE
T
Here's what Digiday editors predict won't happen this year as the industry navigates other uncertain areas, like generative AI.
What's not going to happen
06
FULL STORY HERE
T
Advertisers want to be a part of culture now — they especially don’t want to be thought of as advertisers.
Advertisers in culture
07
FULL STORY HERE
T
Podcast execs predict good things on the horizon as advertising continues to recover over 2023.
Podcast predictions
08
FULL STORY HERE
T
Linear TV continues to be in need of a makeover, especially as streaming tries to compete for ad dollars.
The return of TV
09
FULL STORY HERE
T
Competition for streaming ad dollars is fierce — now more than ever as more players enter the field.
Ad-supported streaming wars
10
FULL STORY HERE
T
Influencer marketing and social media are poised for more growth in 2024 — along with other categories as ad revenue recovers.
Social agency priorities
11
FULL STORY HERE
T
In spite of the esports industry’s financial struggles over the past year, competitive gaming is not going anywhere.
Gaming blueprint
12
FULL STORY HERE
T
A look at the new rules related to privacy and data protection that will dominate themes this year.
Privacy preview
13
FULL STORY HERE
T
The current landscape of Gen Z news consumption. and what marketers should know this year.
D+ Gen Z guide
14
FULL STORY HERE
T
