VIEW INTRO
What won't happen in 2025
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Have we reached peak ad network?
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The Perplexity ad strategy
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Capitalizing on a Trump Bump 2.0
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Athletes have become creators
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Emerging tech report
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Socal fragmentation continues
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The evolution of gaming IP
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Creator trends in 2025
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Agency growth in a Trump era
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The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year. Explore each story by clicking on
“view story.”
What the year holds for marketers, publishers and advertisers.
THE 2025 NOTEBOOK
Is this peak ad network?
VIEW STORY
The Perplexity ad strategy
VIEW STORY
Capitalizing on a Trump Bump 2.0
VIEW STORY
Athletes have become creators
VIEW STORY
Emerging tech report
VIEW STORY
Socal fragmentation continues
VIEW STORY
The evolution of gaming IP
VIEW STORY
Creator trends in 2025
VIEW STORY
Agency growth in a Trump era
VIEW STORY
HIDE INTRO
THE 2025 NOTEBOOK
VIEW INTRO
Of all the predictions this year — here's what we think won't happen in 2025.
FULL STORY
What won't happen in 2025
THE 2025 NOTEBOOK
Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network.
FULL STORY
Is this peak ad network?
THE 2025 NOTEBOOK
As head of business development, Andrew Beck has been at the forefront of convincing advertisers to buy in.
FULL STORY
The Perplexity ad strategy
THE 2025 NOTEBOOK
News publishers have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement.
FULL STORY
Capitalizing on a Trump Bump 2.0
THE 2025 NOTEBOOK
In 2025, the line between athletes and influencers will continue to blur.
FULL STORY
Athletes have become creators
THE 2025 NOTEBOOK
Discussions about generative AI will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for it to make marketers’ jobs easier, faster and more efficient.
FULL STORY
Emerging tech report
THE 2025 NOTEBOOK
As social fragmentation continues, marketers are looking to rewrite the playbook in an increasingly complex and unpredictable environment.
FULL STORY
Socal fragmentation continues
THE 2025 NOTEBOOK
Emboldened by the introduction of new major esports events, esports industry leaders are projecting confidence going into 2025.
FULL STORY
Romantic's guide to esports this year
THE 2025 NOTEBOOK
The creator economy is gearing up for a lot of change over the next year – from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content.
FULL STORY
Creator trends in 2025
THE 2025 NOTEBOOK
What’s in store for the media agency world? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes -- along with a good helping of the unknown.
FULL STORY
Agency growth in a Trump era
THE 2025 NOTEBOOK
VIEW INTRO
THE 2025 NOTEBOOK
VIEW INTRO
THE 2025 NOTEBOOK
Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network.
FULL STORY
Is this peak
ad network?
VIEW INTRO
THE 2025 NOTEBOOK
As head of business development, Andrew Beck has been at the forefront of convincing advertisers to buy in.
FULL STORY
The Perplexity
ad strategy
VIEW INTRO
THE 2025 NOTEBOOK
News publishers have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement.
FULL STORY
Capitalizing on a Trump Bump 2.0
VIEW INTRO
THE 2025 NOTEBOOK
In 2025, the line between athletes and influencers will continue to blur.
FULL STORY
Athletes have become creators
VIEW INTRO
THE 2025 NOTEBOOK
Discussions about generative AI will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for it to make marketers’ jobs easier, faster and more efficient.
FULL STORY
VIEW INTRO
THE 2025 NOTEBOOK
As social fragmentation continues, marketers are looking to rewrite the playbook in an increasingly complex and unpredictable environment.
FULL STORY
Socal fragmentation continues
VIEW INTRO
THE 2025 NOTEBOOK
Emboldened by the introduction of new major esports events, esports industry leaders are projecting confidence going into 2025.
FULL STORY
Romantic's guide to esports this year
VIEW INTRO
THE 2025 NOTEBOOK
The creator economy is gearing up for a lot of change over the next year – from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content.
FULL STORY
Creator trends in 2025
VIEW INTRO
THE 2025 NOTEBOOK
What’s in store for the media agency world? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes -- along with a good helping of the unknown.
FULL STORY
Agency growth in a Trump era
INTRO
THE 2025 NOTEBOOK