This limited editorial series will explore how commerce media, from e-commerce to retail media networks, has entered a new era. With stories that explore why agencies are believing in this strategy now to the channel’s growth trajectory given changing privacy laws, this series will detail the opportunities and challenges of commerce media.
The most insightful customer data sits at the heart of commerce media — but that doesn’t mean advertisers always get the insights they’re looking for.
As so many different parties — including the legacy agencies, pure-player Amazon agencies and Amazon itself — now wield power over disparate segments of retail media, the playing field has been leveled somewhat.
A number of factors, including economic need and a dearth of data conspired the last few years to make ecommerce and retail media the hottest parts of the media business. Agencies are scrambling to stay on top of it all.
Building a retail media network
A conversation with Chad Fox, Dollar General's CMO, on what it takes to build a retail media network — particularly among an under-served audience.
The rise of retail media networks are facing new (and potential future) privacy regulations which is creating both new opportunities and new risks.
Live shopping's future
Marketers and agencies are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content.