Third Party Cookies

INTRO

What’s happening?

Where are we?

Where’s it going?

The third-party cookie primer

2024

Google is phasing out third-party cookies this year

Here’s a glossary of terms to know

Key talking points

What’s happening?

There are a lot of variables

D+ Research shows the industry is split on when cookies will go away

Google's timeline has been fuzzy, at best

Where are we?

Explore more

WTF is the Attribution Reporting API in Google’s Privacy Sandbox?

WTF are private state tokens in Google’s Privacy Sandbox?

Google is offering options with the Sandbox

Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox

How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox

The industry reacts to Google’s Sandbox option

Some publishers see revenue lift from alternative IDs

Alternative identifiers are gaining steam

In-game advertising companies see potential benefits

Amazon’s opportunity

There are early profitters

Here is a look at the ad industry’s post-tracking tribes

Marketers are apathetic

Marketers’ trauma responses vary

Where's it going?

Explore more

Independent agencies shift to post-cookie tools

Marketers test all the alternatives

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Explore the tabs at the top to learn more about how Google’s decision to eliminate third-party cookies is affecting digital advertising. Click each tab and the listed articles (and the “explore more” pages) to get an understanding of the terms to use, cookie alternatives on the market and how publishers and marketers feel about the change.

The third-party cookie primer

INTRO

2024

The third- party cookie primer

What's happening?

Whereare we?

Where’s it going?

What the industry says versus what they mean

Regulation could change the phaseout