INTRO
What’s happening?
Where are we?
Where’s it going?
The third-party cookie primer
2024
Google is phasing out third-party cookies this year
Here’s a glossary of terms to know
Key talking points
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What’s happening?
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There are a lot
of variables
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D+ Research shows the industry is split on when cookies will go away
Google's timeline has been fuzzy, at best
Where are we?
Explore more
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WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
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WTF are private state tokens in Google’s Privacy Sandbox?
Google is offering options with the Sandbox
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Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox
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How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox
The industry reacts to Google’s Sandbox option
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Some publishers see revenue lift from alternative IDs
Alternative identifiers are gaining steam
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In-game advertising companies see potential benefits
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Amazon’s opportunity
There are early profitters
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Here is a look at the ad industry’s post-tracking tribes
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Marketers are apathetic
Marketers’ trauma responses vary
Where's it going?
Explore more
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Independent agencies shift to post-cookie tools
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Marketers test all the alternatives
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Explore the tabs at the top to learn more about how Google’s decision to eliminate third-party cookies is affecting digital advertising. Click each tab and the listed articles (and the “explore more” pages) to get an understanding of the terms to use, cookie alternatives on the market and how publishers and marketers feel about the change.
The third-party cookie primer
INTRO
2024
The third-
party cookie primer
What's
happening?
Where are we?
Where’s it going?
Read More
What the industry says versus what they mean
Read More
What the industry says versus what they mean
Read More
Regulation could change the phaseout
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Regulation could change the phaseout