2022
WHAT
IS THIS
Non-fungible tokens (NFTs) and crypto became buzzwords in 2021 and for the brave few media companies and brands, a playground for experimentation — if they were willing to take a risk. But what goes up must come down and the crypto bear market has left significant uncertainty around the future of NFTs and blockchain experimentation. Though several believers still see a future where all digital audiences transfer to Web3 environments.
With this package, Digiday explains WTF many of these new terms mean, as well as how media companies are applying this tech to their businesses. But beyond that, Digiday is entering the space as well for first-hand experience on how NFTs can be used to enhance events, grow audiences and add value to membership models.
Each article’s feature art is actually an NFT (one of 10) that you’re able to buy and own. Read below for more instructions.
Each robot below represents an avatar from our 10-piece NFT collection. Click the robot to be taken to their respective story.
1
2
If you want to own a robot, visit our OpenSea storefront to purchase the NFT of that character. But be quick! There is only one of each.
HOW
TO PLAY
Each NFT is priced at .1 ETH
and is for sale starting Monday, August 1 at noon ET on our OpenSea marketplace.
GAME INTRO
CHOOSE YOUR PLAYERS
The Investigator
Rockstar
Morph Master
PLAYERS
SCORES
Tour Guider
Pixelated Player
Ultimate Gamer
Business Bot
Future Bot
2022
The Investigator
Score: 100
Resale
value
Publishers are still dropping NFT collections, but it's not the get-rich-quick opportunity that's getting people to buy and trade digital assets.
FULL STORY HERE
Learn why
Digiday is
playing
LEARN MORE
Rockstar
Score: 100
Adding value to events
FULL STORY HERE
Event tickets are static sources of income, but by turning them into NFTs, publishers have the opportunity to increase the value of that consumer revenue line in a number of ways.
Morph Master
Score: 100
The physical value of a digital asset
FULL STORY HERE
To mitigate the NFT bubble bursting, publishers cannot rely on the investment potential of NFTs alone. Instead, they need to add exclusive content, access to writers and editors, or even a subscription to the site to convince people to buy.
Tour Guider
Score: 100
Early experi-ments
FULL STORY HERE
You may have heard the term "crypto" or "blockchain" come up during a recent business meeting and felt like a fish out of water. This guide will help both media execs and marketers prepare for the expected blockchain revolution.
Pixelated Player
Score: 100
The interoper-
ability problem
FULL STORY HERE
NFTs only have lasting value if they’re able to be used across digital spaces. And yet, 99% of today's NFT projects aren't designed with long-term interoperability in mind to allow them to be shared amongst metaverses.
Ultimate Gamer
Score: 100
WTF is an NFT
FULL STORY HERE
Non-fungible tokens are all the internet has been talking about, but what are they and how can publishers and brands make use of them within their own businesses?
Business Bot
Score: 100
Decen-tralizing media
FULL STORY HERE
Decentralized autonomous organizations are considered by some to be the new business model, but how is the DAO model being applied to the media industry — and more importantly, should it?
Cheer Bot
#1 Sales Bot
Cheer Bot
Score: 100
Public perception
FULL STORY HERE
Publishers anticipated that the blockchain would be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle.
Future Bot
SCORE: 100
WTF is Web3
FULL STORY HERE
Web 3.0 is predicted to change the way brands interact with consumers, the way publishers engage audiences, and the way the advertising business is conducted online. But what is it really?
Sales Bot
Score: 100
Property tax
Selling real estate in the metaverse is the next digital frontier being pitched to brands, but all that glimmers isn’t necessarily gold. With metaverse spaces still in early stages of development, setting up a permanent shop may not yet be advised.
FULL STORY HERE
Score: 100
Rockstar
Score: 100
Adding value to events
Event tickets are static sources of income, but by turning them into NFTs, publishers have the opportunity to increase the value of that consumer revenue line in a number of ways.
FULL STORY HERE
Morph master
Score: 100
The physical value of a digital asset
To mitigate the NFT bubble bursting, publishers cannot rely on the investment potential of NFTs alone. Instead, they need to add exclusive content, access to writers and editors, or even a subscription to the site to convince people to buy.
FULL STORY HERE
Tour guider
Score: 100
Early
experiments
You may have heard the term "crypto" or "blockchain" come up during a recent business meeting and felt like a fish out of water. This guide will help both media execs and marketers prepare for the expected blockchain revolution.
FULL STORY HERE
Pixelated robot
Score: 100
The interoperability problem
NFTs only have lasting value if they’re able to be used across digital spaces. And yet, 99% of today's NFT projects aren't designed with long-term interoperability in mind to allow them to be shared amongst metaverses.
FULL STORY HERE
Ultimate gamer
Score: 100
WTF is an NFT
Non-fungible tokens are all the internet has been talking about, but what are they and how can publishers and brands make use of them within their own businesses?
FULL STORY HERE
Business Bot
Score: 100
Decentralizing media
Decentralized autonomous organizations are considered by some to be the new business model, but how is the DAO model being applied to the media industry — and more importantly, should it?
FULL STORY HERE
Cheer Bot
Score: 100
Public
perception
Publishers anticipated that the blockchain would be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle.
FULL STORY HERE
Future Bot
Score: 100
WTF is
Web3
Web 3.0 is predicted to change the way brands interact with consumers, the way publishers engage audiences, and the way the advertising business is conducted online. But what is it really?
FULL STORY HERE
Sales Bot
Score: 100
Property tax
Selling real estate in the metaverse is the next digital frontier being pitched to brands, but all that glimmers isn’t necessarily gold. With metaverse spaces still in early stages of development, setting up a permanent shop may not yet be advised.
FULL STORY HERE
Learn why Digiday is playing
LEARN MORE
Visit our NFT storefront
Learn about Sandy Hook Promise
Visit our NFT storefront
All proceeds will be donated to Sandy Hook Promise, focused on preventing gun violence in our homes, schools and communities
All proceeds will be donated to Sandy Hook Promise, a charity focused on preventing gun violence in our homes, schools and communities.
