Daily Agenda
Monday
5/1
Tuesday
5/2
Wednesday
5/3
Thursday
5/4
Breakout Sessions Details
5/1
Location & Travel Information
5/2
Monday
9:30am - 5:30pm
SKIP TO
Tuesday
Hourly airport shuttles
9:30am - 5:30pm
Our coordinator will be at the bottom of escalators in the baggage claim area holding a DT sign. If you have any trouble finding him (or you need the shuttle to wait for up to 2-3 minutes), you can contact Anthony Acosta at 210-788-5835.
Arrival
Shuttle from the Line Hotel
1:30pm
For early arrivers and the
Austin-based who registered by form or with Efrat
DT Welcome Counter open
10:30am - 5:00pm
At the Resort
Resort check-in starts at 4pm
Come get your name tag and gift!
Check-In to Resort
Early check-in based on availability
4:00pm
Leader Team Meetings
Carrier/OEM - Nick Montes
5:00pm
•
Operations and DTIS/Hubs -
Joe Mancini and Matt Tubergen
•
Performance and Brand Sales - Jon Hudson
•
Exchange - Linda Ouyang
•
Product -
Kevin McGuire
•
Happy Hour
Walk (10 minutes) or shuttle (pickup at the resort entrance) to the Falls Point Lawn for our pre-dinner Happy Hour. Drinks, conversation, and games like Giant Jenga and Giant Connect Four await!
6:15pm
Dinner
Walk to the adjacent Shoreline Lawn for dinner with a view! We will call it a night at 9pm to let you rest and save your energy for tomorrow!
7:15pm
Tuesday
Breakfast
7:00am - 8:55am
Granite Ballroom FGH
People Team Office Hours
8:00am - 8:55am
Granite Ballroom FGH
AppSelleration 2023 - Kickoff!
9:00am
Granite Main Ballroom
Matt Gillis will deliver opening remarks and set stage for next 24 hours
Keynote - The Unbeatable Team
Speaker: Curt Cronin -
Navy Seal & Entrepreneur
9:15am
Granite Main Ballroom
Drawing upon cutting-edge peak performance psychology and advanced lessons from the Navy Seals, Curt will energize the team around new possibilities for breakthrough performance, and the leadership requirements to building and winning with the ultimate team
Serving customers is a team sport - and the best teams have high trust and a high mission orientation. Join Jon and Joe to hear how internal partnerships between sales and operations can drive massive growth for DT
Delivering Growth Through Internal Partnerships
Speakers: Joe Mancini
Jon Hudson
10:00am
Granite Main Ballroom
Coffee Break
10:30am
Join us for a walk through AGP & ODS product roadmaps and directions for FY23 and beyond!
If You Build It, They Will Come
Speakers: Senthil Kumaran
Sam Freeny
Kevin McGuire
10:45am
Granite Main Ballroom
Important Details
The world of App Stores is changing, DT is at the epicenter of the change. Come and learn about the history, market opportunity and strategy for the next generation of App Stores in 2023
SingleTap™, Hubs, & Payments (OH MY!)
Speakers: Matt Tubergen
Harris Thurmond
Brandon Ayers
11:30am
Granite Main Ballroom
Lunch
12:00pm
Granite Ballroom FGH
Meet at the sofas in front of the main ballroom
LinkedIn Photo opp
12:00pm - 1:00pm
Granite Main Ballroom
Mystery Session 1
1:00pm
Evangelizing our In App audiences to brand marketers
May I have your ATTENTION please!
Speakers: Mark Slade
Itai Cohen
1:30pm
Granite Main Ballroom
Learn how DT is rewriting the rules of measurement and how to show advertisers the true value of their campaigns
Credit Where Credit's Due
Speaker: Taylor Morris
2:00pm
Granite Main Ballroom
Get Work Done, prepare for Selfie Scavenger Hunt
2:45pm
Sharpen visual perception as each group will seek out images found within Horseshoe Bay Resort grounds - with a DT twist!
Selfie Scavenger Hunt
3:30pm
Meet at the Whitewater Patio
Day 1 Wrap Up
*Estimated time only
(right after the Scavenger Hunt)
4:45pm
Selfie Scavenger Hunt Final Location
Free Time
5:00pm
5:00pm - 6:00pm
LinkedIn Photo Opp
Meet at the sofas in front of the main ballroom
Meet us for a night you won’t forget. Food, drinks, and good old Texas fun...yep, there might be a mechanical bull. Come wearing your best Texas themed outfit!
Everything's Bigger in Texas!
7:00pm - 10:00pm
Tower Live Oak Lawn
Wednesday
Breakfast
8:00am - 8:40am
Granite Ballroom FGH
People Team Office Hours
8:00am - 8:40am
Near the Granite Main Ballroom
AppSelleration 2023 -
Day 2 Kickoff!
Matt Gillis will deliver opening remarks and set stage for next 24 hours
8:45am
Granite Main Ballroom
Testing out Bill-GPT around strategy, philosophy and life
Leave No Stone Unturned! A Fireside Chat with CEO Bill Stone
Speakers: Jackie Lim
David Hundia
Bill Stone
9:00am
Granite Main Ballroom
Masterclass Sessions - Slot 1
DT Competetive Landscape (Session 1/1)
Speaker: Itai Cohen
•
Winning With Wall Street (Session 1/2)
Speakers: Barrett Garrison
Brian Bartholomew
•
5 Things to Know about Winning with Agencies (Session 1/2)
Speakers: Victoria Beyer
Josh Qualy
Michael Ziegler
•
Relationship Seller Principles (Session 1/2)
Speakers: Jon Hudson
Linda Ouyang
Nick Montes
•
9:45am
DT Labs Sizzle Session (Session 1/2)
Speaker: Brandon Ayers
•
DT Competetive Landscape (Session 1/1)
Speaker: Itai Cohen
Granite Main Ballroom
(30 Minute Sessions - 15 Minutes Between)
Masterclass Sessions - Slot 2
(30 Minute Sessions - 15 Minutes Between)
Winning With Wall Street (Session 2/2)
Speakers: Barrett Garrison
Brian Bartholomew
•
5 Things to Know about Winning with Agencies (Session 2/2)
Speakers: Victoria Beyer
Josh Qualy
Michael Ziegler
•
Relationship Seller Principles (Session 2/2)
Speakers: Jon Hudson
Linda Ouyang
Nick Montes
•
DT Labs Sizzle Session (Session (2/2)
Speaker: Brandon Ayers
•
10:30am
The Basics of Programmatic Advertising (Session 1/1)
Speakers: Jack Kern
Rupa Satrasala
•
Masterclass Sessions - Slot 3
(30 Minute Sessions - 15 Minutes Between)
WTF is SDK Bidding & Why Does it Matter (Session 1/1)
Speakers: Sam Freeny
Jack Kern
Rupa Satrasala
•
11:15am
Modernizing AppMedia (Session 1/1)
Speaker: Richard Lankford
•
Using Creative As a Differentiator
(Session 1/1)
Speaker: Anna Su
•
Measuring Sales Cycle Efficiency
(Session 1/1)
Speakers: So-Eun Park
James Allis
•
Breaking Down the DT Unified Performance Offering (Session 1/2)
Speaker: Ben Holmes
•
Lunch
12:00pm
Granite Ballroom FGH
LinkedIn Photo Opp
12:00pm - 1:00pm
Meet at the sofas in front of the main ballroom
Mystery Session 2
2:45pm
Granite Main Ballroom
Masterclass Sessions
(30 Minute Sessions - 15 Minutes Between)
Breaking Down the DT Unified Performance Offering (Session 2/2)
Speaker: Ben Holmes
•
WTF is a PMP & Why Does it Matter
(Session 1/2)
Speakers: Abby Levine
Linda Ouyang
Limestone
•
Inside a Winning Carrier Pitch
(Session 1/2)
Speakers: Nick Montes
Richard Knight
•
Beyond App Installs and Display Banners
(Session 1/2)
Speakers: Erin Richardson
Nate Spotz
Rupa Satrasala
•
Partner with Legal to get paid FASTER! (Session 1/1)
Speaker: Keren Wiser
Ilan Schachter
•
1:00pm
Coffee Break
1:35pm
Masterclass Sessions
(30 Minute Sessions - 15 Minutes Between)
WTF is a PMP & Why Does it Matter (Session 2/2)
Speakers: Abby Levine
Linda Ouyang
•
Inside a Winning Carrier Pitch
(Session 2/2)
Speakers: Nick Montes
Richard Knight
•
Beyond App Installs and Display Banners
(Session 2/2)
Speakers: Erin Richardson
Nate Spotz
Rupa Satrasala
•
Product Marketing AMA (Session 1/1)
Speakers: Itai Cohen and the PMM Crew
•
2:00pm
Behind the publisher's curtains (Session 1/1)
Speakers: Shalom Michaeli
James Hughes
Yoad Makov
•
Bill, Barrett, Angeline, and Senthil take the stage - Ask them anything!
Submit Questions Here
Executive Team AMA
3:45pm
Granite Main Ballroom
Day 2 Wrap Up
4:45pm
Granite Main Ballroom
Free Time
5:00pm
LinkedIn Photo Opp
5:15pm - 6:15pm
Meet at the sofas in front of the main ballroom
Granite Main Ballroom
Party like it’s 1989!
7:00pm - 12:am
Dinner, Drinks, Awards, DT’s Got Talent, Karaoke, Party and More at our 80s themed party - Come dressed to impress with your best 80’s look!
Breakfast (Optional, Grab & Go)
6:30am - 10:30am
Granite Ballroom FGH
First airport shuttle departs
2:45am
Busses depart to the airport every hour
4:00am - 3:00pm
Thursday
Please wait at resort entrance 10 minutes before departure time
Bus to the DT Austin office departs
11:00am
Bus Schedule
Presenters
Shalom Michaeli
James Hughes
Yoad Makov
The top secrets of publishers' needs and desires and how to win their hearts
Session
Description
Behind the Publisher's Curtains
Victoria Beyer
Josh Qualy
Michael Ziegler
5 Things to Know about Winning with Agencies
An in-depth look a the key components to selling to Agencies, including key topics on Agency structure, the sales cycle, a winning proposal, direct IO's vs Programmatic and the competition
Nick Montes
Richard Knight
Inside a Winning Carrier Pitch
Learn about what takes to score a major Carrier deal
Anna Su
Using Creative As a Differentiator
Unlock the power of our award-winning creative team to help your clients stand out from the crowd with that extra va va voom!
Ben Holmes
Breaking down the DT Unified Performance Offering
DT Growth, Dynamic Install, DT Direct, DSP, Silent, Offer Wall, App Select, FOTA... wait what? Please explain
Brandon Ayers
DT Labs Sizzle Session
Ignite on iOS..or in your car? How will AI change the way we do business? Our suite of products are amazing.. but what's next? Let's talk research, development and innovation.
Sam Freeny
Jack Kern
Rupa Satrasala
WTF is SDK Bidding & Why Does it Matter
A beginners guide to SDK Bidding; what it is, how it works, why it's being broadly adopted and how it benefits DT
Abby Levine
Linda Ouyang
WTF is a PMP & Why Does it Matter
A beginners guide to Private Marketplaces (PMP): what it is, how it works, the different types of PMPs and why it’s used by advertisers/agencies
Erin Richardson
Nate Spotz
Beyond App Installs & Display Banners
Unleash the potential of your pitch by exploring DT's latest techniques in targeted notifications. Discover how top brands and advertisers are leveraging this powerful tool to drive conversions and meet their goals, through, exclusive DT only, inventory.
Jack Kern
Rupa Satrasala
The Basics of Programmatic Advertising
Programmatic advertising isn't multivariable calculus but it also isn't the ABCs. Join us for a refresher course on the fundamentals of programmatic!
So-Eun Park
James Allis
Measuring Sales Cycle Efficiency
Ever wondered what we do with all the Salesforce pipeline data? Or why So-Eun stayed at the company for 11 years? Come check out a preview of insights we will be publishing soon: Which product has the highest success rate of selling? Which region does it the best? Is there a pocket of gold mine I should target when selling?
Richard Lankford
Modernizing AppMedia
An overview of where our App Media platforms are headed and how it will affect how we sell to partners and customers
Jon Hudson
Linda Ouyang
Nick Montes
Relationship Seller Principles
It's all about relationships...or is it? Hear from a panel of DT execs about the do's and don'ts of leveraging industry relationships to drive revenue
Barrett Garrison
Brian Bartholomew
Winning With Wall Street
What really moves the digital turbine stock price
Itai Cohen
DT Competitive Landscape
Who are our competitors? What is our "right to win"? How does this answer change across the different audiences and segments we serve?
In just 30 minutes, we'll go over an overview of the competitive landscape, talk about industry trends, and connect between our strategy, our execution today, and our future opportunities.
Keren Wiser
Ilan Schachter
Partner with Legal to get paid FASTER!
The partnership between legal and sales so critical to our collective success. Come learn how to partner better with legal to drive more revenue faster!
Itai Cohen and the PMM crew
Product Marketing AMA
Join Itai and the PMM team for a Q&A session about Marketing plans, sales collateral and messaging
Horseshoe Bay Resort
200 Hi Circle North
Horseshoe Bay, Texas 78657
Resort Address
(Earlier based on availability)
All of the above is subject to change
Wifi
Network: HSBR-Conference
Password: internet
4 pm, Check out time: 11 am
Check-in Time
Opening hours are listed HERE
Facilities Opening Hours
The Line Hotel
111 E Cesar Chavez St
Austin, TX 78701
Hotel Address
3pm, Check out time: 12 pm
Check-in Time
(Earlier based on availability)
1:30pm on May 1, 2023
Shuttle to the resort
Uber, Lyft, or Taxi
Please try to group up with those landing at the same time
Getting to
The Line Hotel from the airport
Departure Day
Monday
5/1
Tuesday
5/2
Wednesday
5/3
Thursday
5/4
Breakout Sessions Details
Location & Travel Information
Arrival
Cottonwood Room
Limestone Room
Limestone Room
Post Oak Room
Live Oak Room
Granite Ballroom FGH
Wednesday
Granite Main Ballroom
Cottonwood
Post Oak
Live Oak
Limestone
Cottonwood
Post Oak
Live Oak
Limestone
Granite Main Ballroom
Limestone
Cottonwood
Live Oak
Post Oak
Granite Main Ballroom
Granite Main Ballroom
Limestone
Cottonwood
Post Oak
Live Oak
Limestone
Cottonwood
Post Oak
Live Oak
Granite Main Ballroom
Cottonwood
Post Oak
Live Oak
Limestone
Cottonwood
Post Oak
Live Oak
Limestone
Granite Main Ballroom
LImestone
Cottonwood
Post Oak
Live Oak
Granite Main Ballroom
May 1-4, 2023 | Horseshoe Bay, TX
Resort Map
Evening Happy Hour and Dinner
May 1st Happy Hour
May 1st Dinner
Resort
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Resort Entrance
Resort Check-In Desk
DT Welcome Counter
Restrooms
Way to Happy Hour
Limestone Confernece Room
Travertine Conference Room
Cottonwood Conference Room
Live Oak Conference Room
Post Oak Conference Room
Granite H Conference Room
Breakfast: Granite Ballroom FGH
Main Stage Content: Granite Main Ballroom
Tower Live Oak Lawn
J's Restaurant and Bar
15
Wednesday
Thursday
Breakout Session Details
Location and Travel
Back to Top
SKIP TO
Monday
Wednesday
Thursday
Breakout Session Details
Location and Travel
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Monday
Tuesday
Thursday
Breakout Session Details
Location and Travel
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SKIP TO
Monday
Tuesday
Wednesday
Breakout Session Details
Location and Travel
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Monday
Tuesday
Wednesday
Location and Travel
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SKIP TO
Monday
Tuesday
Wednesday
Breakout Session Details
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Please wait at The Line Hotel entrance 10 minutes before the departure time
Falls Point Lawn (Yacht Club)
Shoreline Lawn
(Yacht Club)
Falls Point Lawn (Yacht Club)
Shoreline Lawn (Yacht Club)
Breakout Sessions
Choose one session for each time slot. Session descriptions are available below
Breakout Sessions
Choose one session for each time slot. Session descriptions are available below (Also on the left sidebar)
Those with late flights can take the 11am bus to the office and take an Uber/Lyft to the airport closer to their departure time (please try to share a ride with those leaving at similar times)
See flight manifest HERE
(For international travelers arriving on April 30)
(For international travelers arriving on April 30)
See flight manifest HERE
See flight manifest HERE
(Please note that there is NO food served anywhere after 10pm, so if you are a late night snacker, get it in advance)
16
16
Whitewater Patio
(Scavenger Hunt meeting point and LinkedIn Photo opp spot)
16
Whitewater Patio
(Scavenger Hunt meeting point and LinkkedIn Photo opp spot)
16
Sunday
Independent arrival to The Line Hotel by Uber & Lyft - Please try to share a ride with those leaving at similar times. See flight manifest HERE
7:45pm
Optional Pre-Event Happy Hour
Meet at the lobby of the Line Hotel and walk to the office together to catch up and get a drink!
For international travelers
Sunday
4/30
Sunday
4/30
If you won’t make it to the last shuttle, please try to share an Uber/Lyft with people landing around the same time.
See manifest HERE
Sunday
| Sunday
4/30
| Monday
5/1
| Tuesday
5/2
| Wednesday
5/3
| Thursday
5/4
Breakout Sessions Details
Location & Travel
Information
9:30am
Optional - Casual breakfast at the DT office
For those already in Austin
Optional -
Casual breakfast at the DT office
9:30am
A ~10 minute walk from the Line Hotel
For those already in Austin
A ~10 minute walk from the Line Hotel
Find yours HERE
Resort Confirmation Numbers
What to Pack
Western themed evening clothes/accessories
American 80s themed evening clothes/accessories
International converter (electricity adaptor)
Activewear for one activity (and if you arrive early & want to hit the gym)
Your clothes of choice - no specific dress code!
Bathing suit if you arrive early/leave late and want to go to the pool (no pool time on the agenda)
Sunscreen
Cloths for LinkedIn Photoshoot (first come first served)
There is no food available or anything open around the resort after 10 pm so if you like to eat late, get it in advance or pack some snacks
Good vibes!
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Limestone
IMPORTANT NOTICE
We will eventually do pre-registration to the airport shuttles, so please register HERE ASAP
(25 seats per airport shuttle and 56 seats on the 11 am bus to the office - please register for that too if relevant).
Bottom line: Please REGISTER for an earlier airport shuttle than you think you need because we are expecting delays and heavy traffic (1.5-2 hour drive and buses might depart a bit later than scheduled).
We will have 3 busses that will go back and forth and should be sufficient for having a shuttle depart at 2:45am and then about every hour on the hour between 4 am-3pm
HOWEVER - there might be heavier traffic which could cause delays, so it is recommended to register for a shuttle that is earlier than you think you need - especially for shuttles scheduled for 10 am and later (it could take 1.5-2 hours with heavy traffic and your shuttle might depart 20-30 minutes later than expected).
Please play it safe so you won’t get stuck!
Thursday
Bus Schedule