The Shift is REAL...
What happens to your campaigns when consumers spend most of their time on another mobile medium? Digital Turbine and Qrious Insight’s new report series looks at behavioral data of consumers to see how time spent in mobile games versus social media or YouTube affects the impact of advertisers’ mobile campaigns.
1. Calculated by Lumen Research and Amplified Intelligence: Active attention of DT gaming ads vs. social ads. 2. Increase in reach measured by size of target audience: Active mobile gamers vs. active social users. 3. Source: 2023 DT survey on consumer recollection of brand advertising in TV, Social, and In-Game channels.
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