When shopping on mobile, how do they prefer to shop?
Digital Turbine partnered with GWI and utilized its inventory to conduct in-depth research around the world to find out holiday shoppers’ preferences, purchase intentions, approaches to mobile ads, and the frequency of their mobile gaming activities during the festive season.
It’s the Holiday Season!
How will people around the world be shopping?
LATAM
Expect mobile ads to offer something relevant to them
52%
Will spend more time playing mobile games compared to an average day during the holiday season
42%
Holiday shoppers that prefer to shop in-app say it’s because apps...
Have an easier order/pay process
Have a better user experience
Save information (address, credit card info, etc.)
Have loyalty programs
Have better promotions/discount
65%
58%
42%
38%
27%
Germany
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Italy
Colombia
Spain
United States
EMEA
LATAM
Europe
United Kingdom
Turkey
UAE
South Africa
KSA
Egypt
Mexico
Brazil
Portugal
Expect mobile ads to inform them about deals and sales
58%
Research competitor prices on their smartphones
39%
North America
In-app
Browser
Mix of both
No Preference
45%
7%
16%
32%
expect mobile ads to offer something relevant to them
52%
LATAM
expect mobile ads to inform them about deals and sales
58%
North America
of consumers would purchase something directly from an ad if the ad is relevant to them
48%
EMEA
of consumers would purchase something directly from an ad if the ad is relevant to them
48%
of consumers would buy a product a few days after seeing an ad
33%
EMEA
*NORTH AMERICA
*LATAM
*North America
*LATAM
will spend more time playing mobile games compared to an average day during the holiday season
42%
of consumers would buy a product a few days after seeing an ad
33%
research competitor prices on their smartphones
39%