Ramadan Mubarak!
What are shoppers around the world up to this Ramadan season?
With mobile users around the world preparing to share the joy of Ramadan with their family, friends, and loved ones, this is the time to look into some key questions for brands and advertisers!
What should advertisers and brands pay attention to? Where will users be shopping, and for what?
Digital Turbine's Ramadan Survey looks at consumer preferences as we get ready for the Ramadan month!
82%
Choose mobile for their online shopping during Ramadan
Global
Stats
Getting ready for Ramadan
When do people shop?
39%
Before Ramadan
47%
During Ramadan
14%
Before
Eid-al-Fitr
34%
Before
Iftar
9%
During
Iftar
57%
After
Iftar
*APAC survey conducted in Malaysia and Indonesia. EMEA/MENA survey conducted in Saudi Arabia, UAE, Kuwait, Turkey, Qatar, and Morrocco.
APAC*
EMEA*
Your Mobile Ads Matter
APAC
EMEA
of shoppers prefer shopping in app
63%
Made a purchase based on an ad they saw while using their mobile device
82%
Typically discover new brands or products from ads they see on mobile apps
58%
Would make a purchase with their mobile device directly from an ad
63%
What are mobile users looking to buy?
APAC
EMEA
79%
59%
45%
45%
29%
28%
Clothes
Groceries
Confectionary
for gifting
Groceries
Travel
Electronics
67%
62%
60%
54%
46%
35%
21%
Groceries
Clothes
Cosmetics
Electronics
Transportation tickets
Travel
Confectionary
for gifting
What are consumers up to on their mobile phones during Ramadan?
A lot of Gaming!
EMEA
APAC
Will spend more or equal time playing mobile games during Ramadan
71%
Use their smartphones the most while making online purchases during Ramadan
93%
Will use their smartphone for playing mobile games during Ramadan
57%
Will spend MORE time playing mobile games during Ramadan
51%
Getting ready for the holy month of the Ramadan season?
Download the full report for your region below!
Malaysia
Indonesia
Malaysia
Indonesia
KSA
KSA
UAE
UAE
Kuwait
Kuwait
Turkey
Turkey
Qatar
Qatar
Morocco
Morocco
APAC
APAC
MENA
MENA
EMEA
EMEA