introduction
our mission
logo
color palette
typography
imagery
A memorable and effective identity takes years to build, yet, it can quickly erode through a failure to protect and accurately implement the elements that define it. This document will provide you with the basic guidelines for the Digital Turbine brand identity, including how to use the new primary lockup. The elements outlined in this guide highlight the key graphic tools available to represent and express DT’s unified image to the world. Used with care and imagination, these new tools will ensure that DT’s image will retain its impact and consistency for years to come.
Introduction
graphic elements
introduction
our mission
logo
color palette
typography
imagery
A memorable and effective identity takes years to build, yet, it can quickly erode through a failure to protect and accurately implement the elements that define it. This document will provide you with the basic guidelines for the Digital Turbine brand identity, including how to use the new primary lockup. The elements outlined in this guide highlight the key graphic tools available to represent and express DT’s unified image to the world. Used with care and imagination, these new tools will ensure that DT’s image will retain its impact and consistency for years to come.
Introduction
graphic elements
Introduction
introduction
our mission
logo
color palette
typography
imagery
The ultimate partner for businesses that want to immerse billions of consumers around the world in rewarding experiences.
Our Mission
To drive the most impactful connected consumer experiences.
Powering the best mobile consumer experiences for the
best businesses in the world.
BRAND PROMISE
Positioning Statement
To more deeply connect brands and people.
Global Telecommunications, Advertising and Publishing
Businesses and Investors
PURPOSE
TARGET AUDIENCE
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Its end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting Digital Turbine’s partners to more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. www.digitalturbine.com
boilerplate
graphic elements
Our Mission
introduction
our mission
logo
color palette
typography
imagery
Logo
icon
primary lockup
primary wordmark
acronym lockup
horizontal lockup
acronym
horizontal wordmark
Shown here are all of the logo assets that make up the DT brand system.
graphic elements
LOGO ASSETS
TURBINE
TURBINE
LOGO ASSETS
The turbine is one of the main elements of the Digital Turbine system. The blurred icon is a simplification of a moving turbine. The turbine can be used alone on materials. It is important to use the provided identity files and not attempt to recreate your own version of the lockup.
The following minimum use and clear space rules apply to both the primary, horizontal, and acronym lockup.
Logo
minimum use
clear space
Minumum usage for print is .3125 inches tall.
Minumum usage for screens is 18px tall.
The D in the wordmark is used to create the clear space around the icon. Nothing should be placed in this area.
.3125
18px
Logo Assets
acronym
horizontal wordmark
horizontal lockup
acronym lockup
primary wordmark
primary lockup
icon
TURBINE
LOGO ASSETS
Shown here are all of the logo assets that make up the DT brand system.
Logo
introduction
messaging
logo
color palette
typography
imagery
graphic elements
A building-block for many of the
graphic elements within the DT
brand are rounded square pixels,
called Squircles. The name is a
portmanteau of “square” and “circle.”
The squircle is meant to reflect the
shape of an app icon and is present in the logo icon, as shown here.
The Squircle
Graphic Elements
SQUIRCLE SPLASH
SQUIRCLE
CURVED SQUIRCLE GRADIENT
HORIZONTAL SQUIRCLE GRADIENT
introduction
our mission
logo
color palette
typography
imagery
graphic elements
Shown here are the values for the main colors. These colors have been chosen specifically to represent Digital Turbine. For any printed applications, use the PMS or CMYK formulas. For any digital applications, use the RGB or hexcode formulas.
Main Color
Palette
Turbine Red
#DA1A42
R218 G26 B66
C0 M97 Y50 K0
PMS 1925C
Ignite Orange
#FD6032
R253 G96 B50
C0 M70 Y100 K0
PMS 165C
Reach Peach
#F0466E
R240 G70 B110
C0 M69 Y29 K0
PMS 709C
Growth Magenta
#B41871
R180 G24 B113
C18 M100 Y6 K18
PMS 234C
Monetization Purple
#8E3CA4
R142 G60 B164
C82 M97 Y0 K0
PMS 267C
Turbine Red Tint
50%
#EC8CA0
Ignite Orange
50%
#FEAF98
Reach Peach
45%
#F8ACBE
Growth Magenta
45%
#DD97BF
Monetization Purple
45%
#CCA7D6
Turbine Red Tint
15%
#F9DDE3
Ignite Orange
15%
#FFE7E0
Monetization Purple
15%
#EEE2F1
SECONDARY
PRIMARY
Golden Yellow
15%
#FFF5DC
Golden Yellow
#FFBE14
R255 G190 B20
C0 M19 Y79 K0
PMS 1225C
Grass Blade
30%
#E0ECD1
Grass Blade
#99C167
R153 G193 B103
C33 M0 Y60 K0
PMS 2284C
Soft Charcoal
30%
#DDDFE8
Soft Charcoal
#8F93B3
R143 G147 B179
C36 M33 Y0 K3
PMS 7445C
Soft Blue
15%
#EEF2F7
Soft Blue
#8FA9CC
R143 G169 B204
C38 M14 Y1 K2
PMS 651C
Shown here are the values for the secondary colors. These colors have been chosen specifically to represent Digital Turbine. For any printed applications, use the PMS or CMYK formulas. For any digital applications, use the RGB or hexcode formulas.
Secondary
Color Palette
#ffffff
R255 G255 B255
C0 M0 Y0 K0
Black
#00000
R0 G0 B0
C0 M0 Y0 K100
Plum
#251546
R37 G21 B70
C100 M100 Y7 K38
PMS 274C
PRIMARY
SECONDARY
Monetization Purple
15%
#EEE2F1
Monetization Purple
45%
#CCA7D6
Monetization Purple
#8E3CA4
R142 G60 B164
C82 M97 Y0 K0
PMS 267C
Growth Magenta
45%
#DD97BF
Growth Magenta
#B41871
R180 G24 B113
C18 M100 Y6 K18
PMS 234C
Reach Peach
45%
#F8ACBE
Reach Peach
#F0466E
R240 G70 B110
C0 M69 Y29 K0
PMS 709C
Ignite Orange
15%
#FFE7E0
Ignite Orange
50%
#FEAF98
Ignite Orange
#FD6032
R253 G96 B50
C0 M70 Y100 K0
PMS 165C
Turbine Red Tint
15%
#F9DDE3
Turbine Red Tint
50%
#EC8CA0
Turbine Red
#DA1A42
R218 G26 B66
C0 M97 Y50 K0
PMS 1925C
SECONDARY
PRIMARY
Shown here are the values for the main colors. These colors have been chosen specifically to represent Digital Turbine. For any printed applications, use the PMS or CMYK formulas. For any digital applications, use the RGB or hexcode formulas.
Main Color
Palette
Color Palette
introduction
our mission
logo
color palette
typography
imagery
graphic elements
Primary Typeface
GT Walsheim Ultra Light
GT Walsheim Thin
GT Walsheim Light
GT Walsheim Regular
GT Walsheim Medium
GT Walsheim Bold
GT Walsheim Black
GT Walsheim Ultra Bold
The primary typeface used in the DT brand is GT Walsheim or Inter, within Google Suite products.
It is a sans serif font, with a wide range of weights, from Grilli Type Foundry. The vast majority of text should appear in the primary typeface. GT Walsheim is a licensed font reserved for use on the Design, Marketing and Creative teams. Please use Inter for all other uses.
Typography
introduction
our mission
logo
color palette
typography
imagery
graphic elements
Digital Turbine provides a variety of products and services, that fall into 4 primary sub-brands: Ignite, Reach, Growth and Monetization. Shown here are the logos associated with each.
These products can be referred to by name in writing without using a logo. However, when a marketing piece is created for a particular product, the logo for that product should appear on that piece.
Sub-Brand Assets
Imagery created using pixels for
both flat and animated graphics.
Imagery
Sub-Brand Assets
Imagery