Solve A Key Challenge:
Added value for your new hire employees by getting their benefits ‘right’ from the start.
DirectPath continues with year-round benefits support by managing all new hire enrollments.
Case Study
BJ's Wholesale Club
Business Challenges
Background
• Difficulty effectively communicating benefits information to team member in
different locations
• Inefficient distribution of benefits information through directives, group meetings
and snail mail
• No personalization of messages to individual team members
During Education and Enrollment
Excellent Employee Experience
Double Digit Reduction In
Benefit Costs
Significant increase in
CDHP Participation
States
15
CLubs
210
Team Members
Case Study
25,000
Consistency + Understanding = Participation:
Selling the Value of BJ's Wholesale Club Benefits
enrollment in the company's Basic Medical Plan
savings in benefits administration technology
$2M
- Christine Durkee, VP of Human Resources Operations
"We were amazed by the feedback after the benefits education. Team Members were telling us they knew more about their insurance than they ever had before or that they bought a less expensive health plan and were saving money. Or we would hear that they didn't know about disability coverage and now they did, and they selected it. The perception of the benefits department improved dramatically. "
increase in productivity for HR and Benefits Team
reduction in health care spend from 2011 to the present (12% to 3%)
MORE THAN
Double
20%
9%
Results
12% to 3%
Reduced its health care spend from
$2 Million
Savings in Benefits
ADministration Technology
20% Increase
In productivity for HR and Benefits TeAm
• Active approach to employee benefits engagement
• One-on-one personal meetings with DirectPath Benefits Educators
• Education of Team Members on the Basic Medical Plan offerings
• Successful benefits communications campaign
DirectPath Service
DirectPath Benefits
Ensured consistent benefits messaging to all employees to improve understanding and engagement
from 2011 to the present
No personalization of messages to individual team members
Ineffecient distribution of benefits information through manager directives, group meetings and snail mail
Difficulty effectively communicating benefits information to team members in different locations
BJ's Wholesale Club Business Challenge