Advance your career
and land a promotion
Why train with DMA’s
Institute of Data & Marketing?
The Data & Marketing Association is a trade body for UK’s data and marketing industry.
With over 850 corporate Members, covering leading global brands and SMEs, we are Europe’s largest community of data-driven marketers.
As the driving force of intelligent marketing, the DMA guides and inspires our community of data-driven marketers, creators and leaders to shape thriving, sustainable, people-first business cultures.
Everything we do in learning and training is managed, serviced, and delivered by our world-renowned Institute of Data & Marketing (IDM). The IDM curriculum is developed by practitioners for practitioners, & taught by industry leaders.
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Are you a marketer looking to take your career to the next level? Or are you someone seeking a new career in your company’s marketing department?
Hundreds of professionals across England have sharpened their skills with our government-funded Digital Marketing Strategy Skills Bootcamps.
Studying one day per week for 11 weeks, you will master new techniques in 17 different areas of digital marketing, including data analysis, Google Analytics, and SEO.
You’ll leave with all the practical skills and knowledge you need to confidently create effective omnichannel campaign strategies, combining digital and non-digital channels.
Depending on the size of your business, the government will cover between 70% to 90% of the course cost.
Across 11 weeks, we will train you in 17 different areas of digital marketing.
You will be led through the course by a lead tutor, along with a team of specialist guest tutors. They are all industry practitioners at the top of their games, teaching bang up to date knowledge.
After successfully completing the course, you will be awarded a formally recognised qualification in Digital Marketing, accredited by the Institute of Data & Marketing (IDM).
Register your interest
What will I learn?
Digital experience partner:
Total Course Fee: £2,123
Government Pays: £1,910
Your Employer Pays: £212
For SME’s with less
than 250 employees:
Total Course Fee: £2,123
Government Pays: £1,486
Your Employer Pays: £637
For Larger Organisations:
REGISTER INTEREST
APPLY NOW
REGISTER INTEREST
APPLY NOW
99%
of people who completed the course saw improvements in their marketing knowledge across 17 areas of marketing.
96%
of learners have seen a transformation in their job role or secured a promotion after completing the course.
98%
of DMA Skills Bootcamp graduates have used their new skills to enhance their performance at work.
And the results?
Don't just take our word for it...
I came away with new skills, knowledge, and insight which I immediately put into practice in my workplace. My boss is thrilled.
-Aaron Boyer, Canoe & Kayak Store
The Skills Bootcamp was brilliant. We learned the nuances of digital marketing strategy and how to apply our learning to our current roles.
-Phoebe Cooper, RSPCA
An expert-level digital marketing course with experienced tutors. I encourage you to complete the Bootcamp and fill in any knowledge gaps.
-John Crumpton, Doublesided
For the past 11 weeks, I’ve really enjoyed my Thursdays. The skills I’ve learned are already being put into practice engaging with clients.
-Melanie Wynne, PDV Ltd
View the syllabus
Meet the tutors
FAQs
Anyone who works in marketing and requires additional digital marketing skills. Or you may be someone from outside the marketing team who will take on digital marketing responsibility. You must live in England, be 19 or over, and have the right to work in the UK.
Q1. Who is this course for?
Click here to apply. If you have any questions you want to ask before you apply, please complete our register your interest form here.
Q2. How do I apply?
Q3. What is involved in the Skills Bootcamp?
Attendees will spend approximately one day a week over 11 weeks completing our marketing training programme. This is made up of a total of 66 hours of tutor-led learning and 12 hours of independent study. You will have to complete one group assignment, and a multiple-choice assessment.
If you can commute to these areas for the in-person sessions, you can be part of the Bootcamp. Only a small amount of commuting is required as most of the learning will take place online.
Q4. I don’t live in the city where the Skills Bootcamp is taking place. Can I still take part?
If the answer to your question is not here, please contact dmatalent@dma.org.uk
Note: Only three of the eleven sessions will take place in person (weeks 1, 9 and 11), with the remaining eight sessions held virtually via Zoom. Course will be delivered in 11 sessions, running from 09:30 – 17:00, one day per week.
London
Manchester
Online
Cohort 3:
Every Tuesday
19
Mar
09
Jan
to
Cohort 2:
Every Tuesday
12
Dec
03
Oct
to
Cohort 1:
Every Thursday
16
Nov
07
Sep
to
Online
Cohort 1:
Every Wednesday
28
Mar
13
Dec
to
Manchester
Cohort 3:
Every Friday
22
Mar
12
Jan
to
Cohort 2:
Every Wednesday
13
Dec
04
Oct
to
Cohort 1:
Every Friday
24
Nov
15
Sep
to
London
When is it taking place?
Three of the eleven sessions will take place in person (weeks 1, 9 and 11), with the remaining eight sessions held virtually via Zoom. Course will be delivered in 11 sessions, running from 09:30 – 17:00, one day per week.
Apply now
I have a newfound confidence in my marketing ability. I now offer insight and knowledge to my team that I previously lacked the confidence to suggest.
-Katy Bishop, Content Marketing Assistant