Advance your career through additional responsibility and that promotion you’ve been craving
Why train with DMA’s
Institute of Data & Marketing?
The Data & Marketing Association is a trade body for UK’s data and marketing industry.
With over 850 corporate Members, covering leading global brands and SMEs, we are Europe’s largest community of data-driven marketers.
As the driving force of intelligent marketing, the DMA guides and inspires our community of data-driven marketers, creators and leaders to shape thriving, sustainable, people-first business cultures.
Everything we do in learning and training is managed, serviced, and delivered by our world-renowned Institute of Data & Marketing (IDM). The IDM curriculum is developed by practitioners for practitioners, & taught by industry leaders
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Are you a marketer looking to take your career to the next level? Or are you someone seeking a new career in your company’s marketing department?
Grab this once in a lifetime opportunity to upskill or reskill yourself in digital marketing strategy & tactics and pursue your dream career in digital marketing.
The DMA has secured funding from the Department
for Education to train you in digital marketing strategy,
helping you soar to new career heights.
Access a formally recognised digital marketing qualification worth £2,123 for just 10% of the course cost, totalling £212 – with the government funding the remaining 90% for businesses with less than 250 employees. For a larger organisation the government will contribute 70% of the total £2,123 cost, so your employer will pay £637.
That’s more knowledge for you, with less of a financial hit for your employer in these challenging times.
Crafted and taught by industry leading marketing experts, the course will cover topics including data analysis, social media, and email strategy.
Who is this course for?
Anyone who works in marketing and requires additional digital marketing skills. Or you may be someone from outside the marketing team who will take on digital marketing responsibility
Individuals living in England, with the right to work in the UK
Individuals who have the right to work in the UK
How do I take advantage of this scheme?
To take advantage of this excellent opportunity register your interest by filling in the form below
Business with less than 250 employees: cost to you or your employer is £212 (government pay £1,910)
Business with more than 250 employees: cost to you or your employer is £637 (government pay £1,486)
We will train you in many different areas of digital marketing. Created and taught by marketing experts, you will leave with the confidence, skills, and resources you need to thrive in your career.
After successfully the completing the course, you will be awarded a formally recognised qualification in Digital Marketing, accredited by the Institute of Data & Marketing (IDM).
REGISTER NOW
FAQs
How do I apply?
Register your interest by filling the form below. The first 25 people selected for each location will get a place.
Do I need marketing experience?
No, you do not need any marketing experience to take part in this Bootcamp.
Attendees will spend approximately one day a week over 12 weeks completing our marketing training programme. This is made up of a total of 66 hours of tutor-led learning and 32 hours of independent study.
Complete 1 pitch assignment
Complete 1 optional multiple-choice assessment
What is involved in the Skills Bootcamp?
Business with less than 250 employees: cost to you or your employer is £212 (government pay £1,910)
Business with more than 250 employees: cost to you or your employer is £637 (government pay £1,486)
How much will it cost?
I don’t live in the city where the Skills Bootcamp is taking place. Can I still take part?
Click here to register
If you can commute to these areas for the
in-person sessions, you can be part of
the Bootcamp.
Only a small amount of commuting is required as most of the learning will take place online
What will I learn?
Digital experience partner:
Total Course Fee: £2,123
Government Pays: £1,910
You Employer Pays: £212
For SME’s with less
than 250 employees:
Total Course Fee: £2,123
Government Pays: £1,486
You Employer Pays: £637
For Larger Organisations:
As part of this programme, you will receive:
A 12-week digital marketing training certification delivered by the Institute of Data and Marketing
12 days of tutor-led learning, including 3 days of in person training at each of the locations and 32 hours of independent study
The IDM’s Certificate in Digital Marketing, after successful completion of the course
The confidence, skills, and resources to deliver exceptional marketing campaigns for your business
If the answer to your question is not here, please contact dmatalent@dma.org.uk
- Digital Marketing Landscape
- The Customer Journey
- Role of Data in Marketing
- Responsible Marketing
- Google Analytics: Essentials
- Briefing marketing suppliers
- Customer Centric websites
- Search Engine opportunities
- Marketing Channels
- Social media
- Content marketing
- Creative strategy
- Planning Campaigns
- Email Marketing
- Mobile Marketing
- Print Mail
- Budgeting
- Presentation and
Leadership Coaching Skills
Certificate in Digital Marketing syllabus:
Online
Upcoming start dates:
1) 4 May 2023
2) 9 January 2024
Upcoming start dates:
1) 26 April 2023
2) 15 September 2023
3) 12 January 2024
London
Leeds
Upcoming start dates:
1) 5 September 2023
Birmingham
Upcoming start dates:
1) 6 December 2023
Bournemouth
Upcoming start dates:
1) 5 May 2023
