Global Consumer Trends 2022

Find out more about the key trends in the Consumer sector and how they could impact your business

1. ESG – buzz word or business critical?

ESG is not just good for business, it is good business. From #MeToo to COP 26, scrutiny is high and the consumer sector is at the heart of change and influence.

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4. Data protection - managing your marketing

The emerging trend of direct marketing and cookie-related data breach claims is rising on the agenda, it's up for debate whether claimants seeking substantial damages is fair and just.

2. The impact of changing consumer behaviour

The pandemic has accelerated consumer acceptance and usage of online channels and created some true omnichannel experiences. How do consumer businesses adapt and make the most of the opportunity?

3. People, employment and the global landscape

Consumer busineses have faced an incredibly challenging period. With supply and demand fluctuating with the pandemic they have had to adapt their business and workforce at an unprecedented speed.

7. The legal team of tomorrow

Integrating legal tech, demonstrating the value of your team, creating efficiencies and more rewarding careers for your people. The world of legal technology and operational efficiency is evolving quickly.

6. Horizon scanning - a challenge for legal teams

From the tsunami of COVID and Brexit legislation to the growth of ESG and supply chain governance, horizon scanning for the next regulatory challenge has never been more important.

5. Navigating your supply chain

From driver shortages during COVID and Brexit, to an increased focus on governance - supply chain issues are in the spotlight as businesses battle to keep stock on the shelves.

1. Is omnichannel finally a reality?

Has the pandemic resulted in omnichannel being more than just an aspiration and into reality? What does shopping beyond 2022 look like?

3. The rise of direct-to-consumer and platform challenges

Online platforms offered new routes to market, is that about to change, or is this just the beginning of the opportunity for brand owners?

2. Rents crunch and insolvency - spotting red flags

We look at what pandemic uncertainty means for the retail and consumer landscape. We consider the funding options and warning signs.

Global Consumer Trends 2022

What does the future hold?

Dominic Watkins

Partner, Head of Consumer Sector

+44 (0)207 645 9591

+44 (0)7734 508634

dominic.watkins@dwf.law

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