The Mark
Toolkit and Usage Guidelines
Indiana Family Child Care Network
Promotional Assets
Variations
Usage
Colors
Typography
The Indiana Family Child Care mark was created to unite and represent the community of family child care providers committed to high-quality care and business growth. It serves as a visual symbol of this empowering network, connecting providers with resources, support and professional development opportunities. The mark reflects community strength, shared learning and excellence in child care, offering a sense of belonging to a group that’s shaping the future of early education. The vibrant colors and block tiles convey a collaborative, accessible energy, while also connecting to the early childhood education sector.
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Horizontal
The horizontal logo works best in wider spaces where there is ample room to display the logo without crowding. It’s ideal for headers, website banners and other applications where the layout is more expansive horizontally. This version maintains a clean, linear look, ensuring clarity and easy readability in larger, wider formats.
Full Color This vibrant and eye-catching version of the logo is designed to make a strong visual impact. It excels in contexts where brand visibility and recognition are essential, making it ideal for use across various digital and print materials. The full color logo works best on light-colored backgrounds, ensuring clarity and prominence. Avoid placing it on busy or distracting images to maintain its effectiveness and professionalism.
Full Color Reverse This adaptation maintains the vibrant energy of the full color design but is optimized for darker backgrounds. It ensures high contrast and visibility, making it perfect for scenarios where the logo needs to stand out against darker or colored surfaces.
One Color This streamlined, minimalist version of the logo offers versatility and simplicity while maintaining strong brand recognition. Ideal for applications where color options are limited, such as merchandise, apparel and embroidery, the one-color design ensures a clean, professional look while preserving the brand’s identity.
Stacked
Download the Indiana family child care network mark
The stacked logo is more compact and works well in smaller or square spaces where the width is limited. This version is ideal for social media profile images or designs that require a more condensed layout. It ensures the logo remains legible and balanced even in tighter spaces, without losing its visual impact.
By following these simple guidelines, you can ensure the logo remains consistent, professional and true to the brand identity across all materials and platforms.
Maintain Proportions: Always ensure the logo is scaled proportionally. Avoid stretching, squishing or distorting the logo in any way. This preserves the integrity of the design and ensures it looks professional in all contexts.
Clear Space: Ensure there is sufficient clear space around the logo to allow it to stand out and be easily recognizable. This space should be free of any other text, graphics or visual elements that could cause clutter.
Do Not Alter Colors: The logo’s colors are an essential part of the brand identity. Never change the colors, tint or modify the logo in any way that deviates from the approved versions.
Avoid Using on Busy Backgrounds: Always place the logo on backgrounds that allow for maximum legibility. Avoid placing the logo over busy, complex or distracting images that may compromise its visibility.
No Rotation or Angling: The logo should never be rotated or displayed at an angle. Keep the logo upright and aligned as intended.
Keep Logo Legible: Ensure that the logo remains clear and readable at all sizes. Avoid shrinking it to a size where the details or text are illegible.
Don’t Use Unapproved Effects: Do not apply unapproved effects like drop shadows, embossing or other graphic treatments that can alter the logo’s appearance or make it harder to recognize.
Respect the Logo Versions: Use the appropriate logo version (full color, one color or reverse) based on the background and context. Ensure the logo fits the space and maintains visual balance.
This text is too close and the sun is too close to the logo. Need to make sure there is space.
Logo Misuse: What to Avoid
Logo Usage
#3794a6 PMS 2221
C 76 M 27 Y 30 K 1
R 55 G 148 B 166
#1ed6d9 PMS 325
C 62 M 0 Y 22 K 0
R 30 G 214 B 217
#ff615a PMS 178
C 0 M 77 Y 60 K 0
R 255 G 97 B 90
#ffd963 PMS 108
C 1 M 13 Y 73 K 0
R 255 G 217 B 99
#a8e37a PMS 2283
C 36 M 0 Y 68 K 0
R 168 G 227 B 122
#666666 PMS 425
C 60 M 51 Y 51 K 20
R 102 G 102 B 102
Body
Fira Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Fira Sans
Subtitle/Intro
Fira Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Fira Sans Bold
Header
Roboto Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Roboto Slab / Roboto Slab Bold
Typefaces can help unify the look of the brand. Whether it is a brochure, website or billboard, a uniformed typeface will strengthen the brand, give personality to the design and convey professionalism with the messaging. The following will help direct what fonts to use on anything you are creating.
Primary
Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Myriad Pro
Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Myriad Pro Bold
Rockwell ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Rockwell / Rockwell Bold
Secondary
If primary fonts are not available
As a member of the Indiana Family Child Care Network, you have access to valuable tools to help spread the word about the benefits of joining. To make it easy for you to share the positive impact our network provides, we've created a set of social graphics and a newsletter blurb that you can use to promote the network to your families and other family child care providers. These materials are designed to highlight the quality care you offer and the professional support you receive as part of the network. Feel free to use them on your social media platforms or in your communications with other providers and families. Together, we can continue building a strong, supportive community for child care providers and the families we serve!
Family-Facing Assets *Click on the graphic to download image to post
Social Copy: Parents deserve trusted care, and providers deserve strong support. Through membership in our local Family Child Care Network, our program is ensuring your family receives the highest-quality care. Ask us more about this network and how it benefits your family! Family child care homes offer quality care in safe, nurturing environments. Our program is committed to high-quality care and continuous improvement, so we are part of Indiana’s Family Child Care Network. Learn more today! Family-facing Newsletter Copy: Did you know our program is part of a network that offers extra support and resources to ensure your child receives quality care in a safe, nurturing environment. We are part of Indiana’s Family Child Care Network, which provides mentorship, tools and resources to our program. Ask me about how this benefits your family!
Social Copy: Exciting news for family child care providers! Join a Family Child Care Network and gain access to training, resources and a supportive community designed to help your business thrive. Learn more today! You're not alone! Family Child Care Networks connect providers with mentorship, tools and peer support to grow and succeed. Let's build brighter futures together! Ask me about how to join a local network today!
Provider-Facing Assets *Click on the graphic to download image to post
