We’re growing like crazy...
Since sprouting Pumpkin Studio we've created a ton of content in collaboration with some of today's most iconic
consumer brands.
industry-leading
brands
Pieces of
content
Total
impressions
What our clients are saying...
Everyday Health Group (Pregnancy & Parenting) has proven to be a key business partner in driving our business objectives to significantly increase consideration, awareness and penetration of our products and brands.
− Gerber® Infant Nutrition
In 2021 we made great things happen by pairing partner goals with creative solutions. Our in-house team of editors, content creators, designers, and data miners crafted compelling brand stories to support parents throughout their journey.
Here are just a few of them...
Some picks from the patch
Caring for a brand-new pumpkin can be overwhelming. When non-profit Hearing First came to us to help raise awareness of the importance of newborn hearing health and its impact on early learning, we were all in to engage and educate parents.
Educational Campaign
Interactive Branded Experience
Our Early Learning Toolkit is chock-full of tips to educate parents on the importance of newborn hearing and how to boost baby's early learning through sound. The toolkit is available on both BabyCenter and What To Expect platforms but the look / feel of each toolkit is platform-specific.
Q&A Video Event
Our Q&A Video Event features two prominent infant hearing experts. Hearing First's CEO and its Director of Audiology answer the BabyCenter community's most pressing questions on infant hearing and hearing loss and provide information on developmental milestones important to hearing health.
View campaign highlights
Check out the Toolkit
I wanted to thank your team for your patience, flexibility and overall great partnership during all the challenges and pivots. You have and continue to be amazing partners and all your hard work is so so appreciated.
− buybuyBABY®
We show. We tell. We bring brand stories to life.
Some of our amazing clients...
Baby product design innovators 4moms® create high-tech products that make life easier for parents, and what parent doesn't love that? For our multi-format campaign, we highlighted popular products that help parents get through the first few months with baby and asked our influencer community to lend their voices to spread the 4moms love.
Influencer-Driven Activation
Read success story
Influencer Video
Lifestyle blogger, influencer, and mom of 4, Martina Shuntay, highlights the features and benefits of the 4moms® mamaRoo sleep bassinet and mamaRoo4 infant swing and tells us why she loves them both.
See more
Social Media Activation
We leveraged our social media platforms to provide parents with simple ideas to help babies distinguish between day and night while also elevating the mamaRoo products. The campaign ran on Pinterest, Facebook, and Instagram and generated over 1MM impressions.
Read more
Dedicated Email
The 4moms® Cleanwater Tub and its features were the stars of this dedicated BabyCenter email, targeted to millions of pregnant women.
Navigating toddler feeding quirks while making sure kids get the nutrients they need is a challenge. Horizon Organic wanted to tip off parents about their solution to toddler-feeding woes: the Growing Years product line. Our campaign included interactive meal ideas and a podcast with top-rated parenting podcast, The Mom Hour.
#ToddlerToolBox
Learn more
Podcast Series
This article features The Mom Hour three-part podcast series focused on toddler feeding challenges. Each episode offers solutions to the most common problems around toddler feeding issues and highlights Horizon Organic Growing Years products.
Take a peek
Interactive Branded Experience
Parents share their kids' favorite lunches in this meal-inspiring interactive content piece that features Horizon Organic Growing Years products and highlights product nutrients.
Branded Video
This short and sweet video offers parents five yummy toddler snack ideas that pair perfectly with Horizon Organic Growing Years milk products.
Parents worldwide strive for happy, healthy LOs. When Nestle NAN approached us to help drive consideration for its NAN PRO 1 infant formula among U.S.-based Hispanic moms, we developed a Spanish-language campaign highlighting happy baby essentials that leaned into NAN's heritage as the leading formula brand in Latin America. Feliz bebé, feliz familia!
Spanish-Language Campaign
Find out more
Branded Video
Our Spanish-language NTK video features Nestle NAN PRO 1 infant formula and highlights the importance of touch, medical care, play, stimulation, and nutrition for happy, healthy, and thriving babies. To optimize reach, the video ran on Facebook and YouTube and was targeted to parents of babies aged 6-12 months.
See more
Dedicated Email
Front and center in this Spanish-language email: the high-quality ingredients and gentle digestive support that make Nestle NAN PRO 1 the leading infant formula in Latin America. The email was targeted to U.S.-based Hispanic moms-to-be in their third trimester and moms of infants aged 0-12 months.
Pregnancy announcements, gender reveals, morning sickness... The first trimester is a rollercoaster for many moms. To help them kick off their pregnancy journey with a bang, we partnered with Gerber to help celebrate our moms-to-be with a virtual, community-driven Big Fat Positive Party.
Virtual Celebration
Join the party
Influencer Video
Lifestyler influencer, YouTuber, and mom of 2 tells the BabyCenter community why she loves Gerber’s Good Start® Prenatal gummies and encourages viewers to join the Big Fat Positive Party in the BabyCenter community for a chance to win Gerber prize packs.
See more
Social Media Activation
We announced the BabyCenter + Gerber Big Fat Positive Party virtual event to our 34.1K BabyCenter Birth & Beyond Facebook group members. Members who RSVPed were entered to win a Gerber Prize pack valued at over $250.
Get some tips
Branded Video
This video offers parents a preview of the The Mom Hour three-part podcast series focused on toddler feeding challenges and highlights Horizon Organic Growing Years products.
Keep reading
Branded Content
We invited the BabyCenter community to participate in the BabyCenter + Gerber Big Fat Positive Party virtual event and hyped-up Gerber prizes and product details.
Pumpkin Studio was fantastic to work with for our IBE and Parent Contributor Content. The content was engaging and informative, and the team was flexible with changing timelines and implementing feedback. We look forward to working on future projects!
− Elvie™
Interactive Branded Experience
Our Q&A Video Event features two prominent infant hearing experts. Hearing First's CEO and its Director of Audiology answer the BabyCenter community's most pressing questions on infant hearing and hearing loss and provide information on developmental milestones important to hearing health.
Q&A Video Event
Lifestyle blogger, influencer, and mom of 4, Martina Shuntay, highlights the features and benefits of the 4moms® mamaRoo sleep bassinet and mamaRoo4 infant swing and tells us why she loves them both.
We leveraged our social media platforms to provide parents with simple ideas to help babies distinguish between day and night while also elevating the mamaRoo products. The campaign ran on Pinterest, Facebook, and Instagram and generated over 1MM impressions.
The 4moms® Cleanwater Tub and its features were the stars of this dedicated BabyCenter email, targeted to millions of pregnant women.
Spanish-Language Campaign
Our Spanish-language NTK video features Nestle NAN PRO 1 infant formula and highlights the importance of touch, medical care, play, stimulation, and nutrition for happy, healthy, and thriving babies. To optimize reach, the video ran on Facebook and YouTube and was targeted to parents of babies aged 6-12 months.
Front and center in this Spanish-language email: the high-quality ingredients and gentle digestive support that make Nestle NAN PRO 1 the leading infant formula in Latin America. The email was targeted to U.S.-based Hispanic moms-to-be in their third trimester and moms of infants aged 0-12 months.
See more
#ToddlerToolBox
Parents share their kids' favorite lunches in this meal-inspiring interactive content piece that features Horizon Organic Growing Years products and highlights product nutrients.
Branded Video
This short and sweet video offers parents five yummy toddler snack ideas that pair perfectly with Horizon Organic Growing Years milk products.
Podcast Series
This article features The Mom Hour three-part podcast series focused on toddler feeding challenges. Each episode offers solutions to the most common problems around toddler feeding issues and highlights Horizon Organic Growing Years products.
Branded Video
This video offers parents a preview of the The Mom Hour three-part podcast series focused on toddler feeding challenges and highlights Horizon Organic Growing Years products.
Virtual Celebration
Social Media Activation
We announced the BabyCenter + Gerber Big Fat Positive Party virtual event to our 34.1K BabyCenter Birth & Beyond Facebook group members. Members who RSVPed were entered to win a Gerber Prize pack valued at over $250.
Branded Content
We invited the BabyCenter community to participate in the BabyCenter + Gerber Big Fat Positive Party virtual event and hyped-up Gerber prizes and product details.
Influencer Video
Lifestyler influencer, YouTuber, and mom of 2 tells the BabyCenter community why she loves Gerber’s Good Start® Prenatal gummies and encourages viewers to join the Big Fat Positive Party in the BabyCenter community for a chance to win Gerber prize packs.
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