emerald
city
ROLL YOUR
DICE TO BEGIN
dobe-opoly
COMMUNITY
CHEST
Price: N/a
aldus
Price: $437.7M
Chance
game mode
companies
accquired
0
AWS
hosting
frame
technology
Price: $556.7M
golive
systems
Price: N/a
Fotiva
Price: N/A
Photoshop
Price: $34.5M
jail
visiting
in
just
Accelio
Price: $72M
Omniture
Price: $1.8B
Day Software
Price: $240M
Free
Parking
COMMUNITY
CHEST
SOC 2
compliance
Auditude
Price: $120M
Neolane
Price: $600M
Fotolia
Price: $800M
Magento
Price: $1.68B
Marketo
Price: $4.75B
Workfront
Price: $1.5b
Figma
Price: $20B
go back
to jail
game mode
browse mode
Macromedia
Price: $3.57B
Frame.io
Price: $1.275B
M&A FEES
Roll the die and acquire every company on this board to win.
1995
After licensing Photoshop for six years, buy it outright and develop it into a tool so ubiquitous that it becomes a verb.
Year
Country
Company Type
Design
USA
1995
Acquire for $34.5M
Adjusted for Inflation: $67.05M
Acquisition
photoshop
Aldus is best known for its pioneering desktop publishing software and for originating the TIFF file format. Buy it to expand your suite of tools with products like After Effects and PageMaker.
Year ...................................................................
Country ............................................................
Company Type ............
Acquire for $437.7M
Adjusted for Inflation: $874.7M
Acquisition
Aldus Corporation
/20
After licensing Photoshop for six years, buy it outright and develop it into a tool so ubiquitous that it becomes a verb.
Acquire for $34.5M
Adjusted for Inflation: $67.05M
Acquisition
Photoshop
1994
USA
Desktop Publishing
Year ...................................................................
Country ............................................................
Company Type .......................................
1995
USA
Design
The FTC wouldn’t let you buy FreeHand in '94 when it was stealing market share from Illustrator. But eleven years later, you can get the last laugh by buying FreeHand’s new owner, Macromedia.
Year ...................................................................
Country ............................................................
Company Type ..................
2005
USA
Design Software
Acquire for $3.57B
Adjusted for Inflation: $ 5.42B
Acquisition
Macromedia
Merge art with science. Acquire Omniture to lay the groundwork for the Adobe Experience Cloud, a suite of marketing and web analytics platforms.
Year ...................................................................
Country ............................................................
Company Type .......................
2009
USA
Web Analytics
Acquire for $1.8B
Adjusted for Inflation: $2.45B
Acquisition
omniture
Money can't buy you love, but it can buy you friends. Snatching up social network Behance gets you a community of creatives now over 24 million strong.
Year ..................................................................
Country ............................................................
Company Type ...............
2012
USA
Creative Network
Acquire for $150M
Adjusted for Inflation: $193.5M
Acquisition
behance
Purchase leading marketing automator Marketo to strengthen your grip on every part of the content creation process, even the boring parts.
Year ..................................................................
Country ............................................................
Company Type ....
2018
USA
Marketing Automation
Acquire for $4.75B
Adjusted for Inflation: $5.6B
Acquisition
Marketo
You're no stranger to buying companies that impress you (read: threaten you), so shell out some serious dough to buy Figma, which was eating your lunch in the UI world.
Year ..................................................................
Country ............................................................
Company Type .......................................
2022
USA
Design
Acquire for $20B
Adjusted for Inflation: $5.6B
Acquisition
Figma
HQ support
Behance
Price: $150M
Chance
TubeMogul
Price: $540M
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
Year ...................................................................
Country ............................................................
Company Type .................................
1990
USA
Software
Acquire emerald city
(undisclosed amount)
Acquisition
emerald city
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
Year ...................................................................
Country ............................................................
Company Type ........
1995
USA
Document Processor
acquire for $566.6M
adjusted for inflation: $1.1B
Acquisition
frame technology
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
Year ...................................................................
Country ............................................................
Company Type ............................
1999
USA
Web Design
acquire golive systems
(amount undisclosed)
Acquisition
GoLive Systems
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
Year ..................................................................
Country ............................................................
Company Type ...........
2001
USA
Photo Management
acquire fotiva
(amount undisclosed)
Acquisition
fotiva
Year ...................................................................
Country .....................................................
Company Type ..................
2002
Canada
Electronic Forms
Acquire for $72M
Adjusted for Inflation: $118.5M
Acquisition
accelio
Year ...................................................................
Country ............................................
Company Type ......
2010
Switzerland
Content Management
Acquire for $240M
Adjusted for Inflation: $325.9M
Acquisition
day software
Year ..................................................................
Country ............................................................
Company Type ......................
2011
USA
Video AdTech
Acquire for $120M
Adjusted for Inflation: $158M
Acquisition
auditude
Year ..................................................................
Country .......................................................
Company Type ....
2013
France
Marketing Automation
Acquire for $600M
Adjusted for Inflation: $762.8M
Acquisition
neolane
Year ..................................................................
Country ............................................................
Company Type ...........
2015
USA
Stock Photography
Acquire for $800M
Adjusted for Inflation: $999.67M
Acquisition
fotolia
Year ..................................................................
Country ............................................................
Company Type ...........................
2018
USA
eCommerce
Acquire for $1.68B
Adjusted for Inflation: $1.98B
Acquisition
magento
Year ..................................................................
Country ............................................................
Company Type ...........................
2016
USA
Video AdTech
Acquire for $540M
Adjusted for Inflation: $666.37M
Acquisition
Tubemogul
Year ..................................................................
Country ............................................................
Company Type ........
2020
USA
Project Management
Acquire for $1.5B
Adjusted for Inflation: $1.72B
Acquisition
workfront
Year ..................................................................
Country ............................................................
Company Type ..........
2021
USA
Video Collaboration
Acquire for $1.275B
Adjusted for Inflation: $1.394B
Acquisition
Frame.io
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
You’re stuck in maintenance mode!
Wait 10 seconds to continue.
continue
JAIL time
0
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
You’re stuck in maintenance mode again!
Wait 15 seconds to continue.
0
continue
JAIL time
Le'ts play a game!
Match a pair of cards to conitnue.
continue
Adjusted for Inflation: $5.6B
Free Parking
continue
Click below to view all the cards
continue
Adjusted for Inflation: $5.6B
continue
community
chest
Community Chest
Switch to a subscription model! MANIACALLY LAUGH, THEN COLLECT $400.
Community Chest
Adobe Flash Player is out of date.
PAY $50 TO UPGRADE.
Community Chest
Pull off a price increase! COLLECT $100.
Community Chest
Try to squeeze a “cancellation fee”
out of churned users. PAY $100 FOR CRISIS PR.
Click below to view all the cards
continue
Adjusted for Inflation: $5.6B
Chance
Photoshop quit again. Hours of progress lost. Again. GO BACK 3 SPACES.
Chance
Lightroom or Lightroom Classic? Customers confused. SKIP A TURN.
Chance
Adobe stock
hits $670!
ADVANCE TO GO, COLLECT $200.
Chance
Your competitor accepts your acquisition offer… but the FTC doesn’t. PAY $100 FINE.
continue
Chance
Chance
Premiere file rendering… and rendering… and rendering…
SKIP A TURN.
Chance
Uh oh…
the Creative Cloud
is down. GO INTO MAINTENANCE MODE.
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
OR1, Adobe’s major data center, is in Hillsboro, Oregon, about 30 minutes west of Portland. The space is 60,000 square feet, built on an 11-acre lot.
0
continue
AWS Hosting
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
In 2019, an unsecured server left the account information of more than 7.5 million Creative Cloud customers exposed to the public.
0
continue
SOC 2 Compliance
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
In all, Adobe has acquired more than 60 companies, spending more than $30 billion to do so.
0
continue
M&A Fees
Created specifically for Complex, Mission Critical, 7x24, Union based organizations, ATLAS has been designed to BRIDGE THE GAP IN ERP products from SAP, Oracle, Microsoft and others.
Adobe has 70 office locations around the globe, with a presence on every continent except Antarctica.
0
continue
HQ support
browse mode
Game mode
browse mode
Click the cards to learn about
Adobe's major acquisitions over the past 40 years.
How to play
Go around the board once to activate BROWSE MODE
To celebrate Adobe’s 40th birthday, we made the company a little board game that honors its rich history of acquisitions. Because hey, if you can’t beat 'em, buy 'em.
start the game
Congratulations, it’s all yours. Head back to the board and reflect on your empire.
dobe-opoly
20
/20
Congratulations, it’s all yours. Head back to the board and reflect on your empire.
20
/20
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