Husband-wife design firm Emrich Office uses fairy tales as a branding touchstone for Grimm Brothers’ German-inspired portfolio of beers such as Midnight Strikes, a dark lager influenced by Cinderella. Here, malt-rich Little Red Cap references that famous tale of a young girl and big, bad wolf.
Austin Beerworks Bloodwork Orange
Dallas design studio Magnificent Beard faced a small problem when crafting the colorful personas for Noble Rey’s brands: can space. So illustrations for brands like Golden Rey, imagined as a dandy king, were split in half, creating a full body when stacked.
Henok Fentie and Karl Grandin’s nomadic brewery is known for its flavor-rocked beers and labels, designed by Grandin himself, that are low on text and high on dreamy abstractions.
MADE WITH LOVE BY
Bauhaus Brew Labs Wonderstuff
Creature Comforts is one of the South’s ascendant brewing stars, due in part to the screaming success of Tropicália. The IPA is juicy perfection, both in flavor and its vacation-vibe design and looping logo, from Georgia firm Young Athenians.
Designer Mike Van Hall works closely with Stillwater’s Brian Strumke on a can’s look, treating each release as stand-alone art. This sake-inspired beer took Van Hall “about two seconds” to envision the clean, Far East–inspired look. “I want to transport people somewhere and let them fill in the blanks,” he says.
Stillwater Artisanal Ales Extra Dry
Baton Rouge, Louisiana
Other Half Brewing Hop Showers
Half Acre’s cans feature bright, often whimsical illustrations such as this design infused with a subtle joke. “The monkey has a name tag and his name is Pony,” says creative director Meredith Anderson.
“So that’s Pony riding a pony.”
Comforts Brewing Co. Tropicália
To give seasonal releases like Bloodwork Orange a distinct feel, Helms Workshop created a fun, energetic design that emphasizes visuals. “There’s a dynamic punch of contrasting colors, but no brewery name or beer style on the front of the can,” says founder Christian Helms. “The cans beg shoppers to pick them up.”
Central State focuses on rustic beers fermented with wild yeast, the cans largely featuring clean, color-saturated designs offset by an alternating stripe. It’s a constant across other beers in its line such as Table, the rich red standing out by virtue of simplicity.
Ninja Vs. Unicorn
Aslin Beer Co. Special Drops
Dutch mid-century propaganda inspired Yard NYC’s approach for Threes’ offbeat identity. “Some folks think our names are about the beer, though we’re never that literal,” says Threes co-founder Josh Stylman. “I Hate Myself’s design captures our multi-layered identity—playful yet serious, simple and complex.”
Husband-and-wife design studio Small Stuff has been instrumental in establishing the lava-hot Brooklyn brewery’s easily identifiable modern look. The design runs the gamut from typography-focused to illustrative, psychedelic, and geometric, most notably with the repeating motif of Hop Showers IPA.
Germany’s Bauhaus school of art and design, which helped forge modernism and celebrated mingling work and play, inspired the design for beers such as the Wonderstuff pilsner, which was designed by Helms Workshop. “The bright, primary brand palette is unconventional for the craft beverage shelf,” the studio has stated.
I Hate Myself
Half Acre Beer Company Pony Pilsner
“We deploy a minimal company aesthetic to act as an enfolding boundary for a diverse, contemporary, and playful constellation of specialty brands,” says brewer and co-owner Jason Synan. Illustrator Evan M. Cohen makes intricate, geometric drawings for beers like the Amorphia sour IPA.
Brewing Company Golden Rey
San Diego, California
Virginia Beach, Virginia
Words by Joshua M. Bernstein
Design by Tri Vo
Pipeworks is renowned for its massively flavored IPAs with names that’d be right at home in the Marvel universe. There’s the Lizard King pale ale, fruity Mango Guppy session IPA and (pictured) Ninja vs. Unicorn double IPA, each can adorned with Jason Burke’s graphic, comic book–style designs.
"We're in the midst
of a beer-art renaissance.
breweries ARe committed
to making sure that the liquid art
inside the can is being brought to life by
some of the best artists and
Hudson Valley Brewery Amorphia Sour IPA
Grimm Brothers Brewhouse Little Red Cap
Central State Brewing Co.
Danish gypsy brewer Mikkel Borg Bjergsø makes his Mikkeller beers around the globe; the sole constant being designer Keith Shore’s pop art–inspired line drawings. One of Shore’s recent favorites is the Northern Trails series, featuring a celestial design that glows in the dark. (The beer is sold on Scandinavian Airlines.)
Since Aslin churns out collaborative beers at a breakneck pace, designer Mike Van Hall needed to create a template that could easily be tweaked for each of their limited-edition Special Drops. “I try to attach the color to the flavor of the beer,” he says of the modernist wave design.
Stony Creek Brewery Sun Juice
The fast-growing brewery is based in Cincinnati’s German Over-the-Rhine neighborhood, once a brewing powerhouse. Rhinegeist (“ghost of the Rhine”) honors that heritage with a ghostly-skull logo found on color-coded cans like Truth IPA, the green a tip of the cap to hops.
Tin Roof Brewing Co. Voodoo
To bring Big Axe’s friendly, outdoors-focused brand to life, Hip Street devised an illustrative approach that breathes life into imaginary creatures. Standouts include Axe Handle Hound red ale, which feasts on wooden chopping implements, and the pale ale Agropelter that’s named after an angry beast that tosses rotted limbs willy-nilly.
Fair State Brewing Cooperative Roselle
Last year, Hopworks rebooted its flagship IPA with a juicier, fruitier flavor profile, and freshened up the packaging as well. The wolfish beast on the label is a tip to hops’ scientific name, humulus lupulus, the latter being Latin for “wolf.”
Fieldwork Brewing Co. Hazy Train
“I want to be able to visually see the flavors that I taste in the can,” Commonwealth founder Jeramy Biggie told brand studio Thirst. It took macro photographs of oils, inks, and vinegars interacting, the dynamic images embellishing cans like Big Papi, a double IPA that drinks like smooth fruit juice.
“The photography style is meant to resemble ’50s and ’60s photos in National Geographic magazine,” Ian Gordon, a cofounder of Gamut design studio, has said of the Berkeley brewery’s Adventure Series. The cans feature images that emphasize the outdoors, wanderlust, and exploration, such as starry skies on Galaxy Juice IPA.
Louisiana’s Tin Roof celebrates the state’s rich culture via its branding. The Bayou Bengal lager would be perfect during an LSU Tigers football game, while Juke Joint IPA is fit for a blues bar. Here, the Voodoo pale ale pays homage to the spooky spiritual tradition.
Urban Brewery Organic IPA
Plainly yet memorably communicating a beer’s name, style, and alcohol content is essential to Austin Street’s design template. “The important information is very clear and easy to find without being too simplistic,” co-founder Jake Austin says. For popular pale ale Patina, “the label is very bold but not over-the-top, style-wise.”
Austin Street Brewery Patina
Brewing Company Salad Daze
Fickle beer fans are forever searching for the next flavor experience. 450 North delivers that with its rotating series of double IPAs, Dank Candy, each version featuring a new blend of pungent hops and, as with Lollipop Candy, a label evoking the heady psychedelia of Haight-Ashbury.
Bunker is one of Portland’s leading breweries thanks to its lager-focused approach and striking designs. Machine Czech-Style Pilz evokes old-timey Eastern Europe, while the hop-forward Salad Daze conjures the neon-soaked 1980s.
Baton Rouge, Louisiana
— AJ Keirans,
founder of the 16oz. Canvas.
Brooklyn, New York
Illustrator Lisa Sotero’s tattoo design of the majestic great blue heron serves as the visual link for Stony Creek’s can designs, the bird taking flight across the full portfolio. Sun Juice is the summer seasonal, both the beer and label brightened by citrus.
While most Modern Times cans feature a typography-focused design complemented by a triple color band, the special releases feature distinct looks that emphasize a range of hues and wavy, flowing designs such as Bedrock, a brown ale infused with house-roasted coffee, nitrogen lending lushness.
luminum cans were once the domain of mass-market brews, the kind of bland,
economy lagers bought by the case. But over the last decade, brewers have
embraced the can, filling the once-maligned vessels with juicy and aromatic IPAs, tingly sours, and barrel-aged stouts. Cans have gone from objects of derision to desire, fueled by both the liquid and the labels. Designers, illustrators, and artists have turned these aluminum canvases into handheld works of art, a rare analog experience in a digital era.
Instead of bottles, we’re palming cans, Instagram-age billboards that telegraph a brewery’s philosophy and set it apart. A few decades ago, simply making more flavorful beer was a big enough point of differentiation. Now that good beer is sold everywhere—at gas stations, sports bars, and four-star restaurants—brewers need to consider the whole package, nailing both the formula and branding alike. The best labels look as good as the beer tastes. Here are 30 of the best canned-beer designs available in America.
Status Serigraph founder Justin Helton blends design, typography, and illustration to create a distinct look for Great Raft’s cans. “Reasonably Corrupt was inspired by the deep roots of political corruption in the South and Louisiana,” he says. “The inner snake always makes his/her appearance eventually!"
Great Raft Brewing Reasonably Corrupt Black Lager
Commonwealth Brewing Company Big Papi
Beacon, New York
The burgeoning brewery, known for smooth, fragrant IPAs, adheres to a visual approach that designer Steven McDonald has described as, “simple, bright, clean, illustrative, and imaginative.” The beers pair playful names to a sleek Scandinavian vibe, best exemplified by It’s Complicated Being a Wizard, a double IPA.
450 North Brewing Dank Candy Lollipop Dream
The cooperative brewery adorns all of its beer, such as the hibiscus-infused Roselle, with its signature infinity-pint design and unique color scheme. “You look at each can and bottle, and you know it’s a Fair State beer,” says co-founder Evan Sallee. “And each one has its own character.”
Guinness' toucan mascot is part of poster designer John Gilroy’s stable of zoo animals that filled its 20th-century advertisements. Here, Guinness brings back the throwback design for a limited-edition run. “It gives a new generation the opportunity to appreciate an iconic piece of advertising,” says archive manager Fergus Brady.
Brooklyn, New York
Big Axe Brewing Agropelter
Burlington Beer Company It’s Complicated
Being a Wizard
Brooklyn, New York