The complete guide to
interactive content
1
What is interactive content...
and how can I get my company to adopt it?
Let's start at the beginning: What do we even mean when we say “interactive content?” And more importantly, how can it help my company’s content stand out? In this piece, you'll find out how interactive content is a total game-changer.
2
Build a team of allies
Your strongest first move in adopting interactive content is to start by winning over the relevant stakeholders—from the creative team to the CFO, even your dev team. In this piece, we’ll explain how to show your teammates the value of interactive.
3
Anticipate your design needs
Can your team take on interactive? Or do you need to hire a designer or secure a freelancer? This piece will show you how to get your design ducks in a row with equal parts planning, budgeting, and trust-building.
4
Make a business case for better content
Everyone wants to know: What’s in it for me? It’s up to you to show them. This piece explains how to show ROI on interactive content, whether it’s creating RFPs and sales decks or branded content that stands out from the crowd.
5
Measure, optimize, and scale interactive content
Once you start creating interactive content, how can you improve upon what you create and integrate it with the marketing and analytics tools you already rely on?
Explore the Ceros suite
Build interactive content that drives sales and makes your brand stand out.
Use one of 150+ preloaded templates or start with a blank page.
Drag and drop PSDs, AIs, and Sketch files into Studio, add animation, and hit publish.
Empower every team member to create dazzling designs.
Editor's interface is intuitive, so your learning curve is basically non-existent.
Not only can you edit templates faster with Gemma, you can scale them out with ease.
Give contextual feedback on PDFs, websites, videos, and more.
Capture, store, consolidate, and share feedback — all in MarkUp.
Give every member of your team a voice in the feedback convo.
Tackle any creative task with the help of your AI assistant.
Gemma’s an expert sounding board for every creative task: Brainstorming, writing, image generation, and refining.
Tailor your profile to your role, your interests, and your communication style.