For years, glossy magazine covers were dominated by straight, white TV and movie stars. Now, finally, they’re starting to look more like the rest of us. We reviewed ten magazines over the past seven years. Here’s how they’ve changed and which titles still pale in comparison.
Magazine covers can be lots of things—provocative, predictable, sexy, vapid, even heroic. What they rarely are is progressive. Historically, glossy magazine cover subjects have ranged from straight white actor to straight white actor with the occasional deviation for a model or musician or comedian. When Kerry Washington appeared on the cover of Vanity Fair in 2013, she was the first black woman to appear on that cover since Beyonce in 2005. Don’t worry, we did the math: That’s 100 covers without a single black woman. This year alone, five black women and men have appeared on Vanity Fair covers. And they’re not all Olivia Pope. It took a while, but American magazines are finally starting to look like America.
In the past two years alone, the glossy magazines we analyzed included nearly as many people of color than the five years prior combined. (Here’s what we mean by color.) Some magazines didn’t need a “woke-upâ€â€”GQ and InStyle have had a steady mix of cover subjects for some time—while others seem to have just become aware of a world beyond Kate Hudson and Matthew McConaughey and whatever fair-skinned Oscar season ingenue they can wrestle into a Dior gown. One celebrity wrangler attributes the shift to a dearth of white star power. “Unless Brad or Angelina talk about why they’re divorcing,†she says, "there are no white actors over 40 that would move a cover. There’s just a larger talent pool with people of color—Chadwick, Tiffany Haddish, Donald Glover.†Of course, social media is a factor. “Leo is a bore on Instagram. LeBron is not.†Let’s see how the newsstand had changed since 2012.
Total number of people of color on the cover by year. In calculating this figure, we included partial credit for group covers: If one of four actresses, for example, was not white, it was counted as .25. The same math was applied to split covers: If two of the four cover options included people of color that counted as .50 covers.
What titles had the longest stretches with all-white covers? We counted the total number of consecutive covers without a single person of color.
Harpers Bazaar went 17 months with no diversity and without a person of color on their cover
Harpers Bazaar went 16 months with no diversity and without a person of color on their cover
Vanity Fair went 12 months with no diversity and without a person of color on their cover
Marie Claire went 12 months with no diversity and without a person of color on their cover
Esquire went 11 months with no diversity and without a person of color on their cover
Rihanna appears on 14 covers
Kerry Washington appears on 12 covers
Lupita Nyong'o appears on 10 covers
Selena Gomez appears on 10 covers
Jennifer Lopez appears on 8 covers
Here’s how we determined the cover subjects by race: If a celebrity identified themselves as non-white then so did we. So, for example, Demi Lovato's father is of Mexican descent, so we counted her as non-white. Dwayne Johnson is Pacific Islander and African American so he’s also considered non-white. Ultimately, it’s a magazine cover, so perception trumps a complex reading of race. Here’s how the U.S. Census defines it.
The racial categories included in the census questionnaire generally reflect a social definition of race recognized in this country and not an attempt to define race biologically, anthropologically, or genetically. People may choose to report more than one race to indicate their racial mixture.