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WRONG, TRY AGAIN
You’re locked into the brand world.
But are your friends?
Match the unlikely (but real) collaborators
Perhaps a collab between these two 20th century brands (both having a moment in 2021) isn’t very unsurprising at all. The duo worked up exclusive versions of each brand’s core product for a campaign that encouraged sustainability.
Teva and Polaroid
Footwear Line & Camera
Bingo! Imagine telling your kid self that this is what the future held. Pizza Hut’s augmented reality campaign gives consumers a unique way to experience the brand (and have some fun) in a blend of the physical and the digital worlds.
Pizza Hut & Pac-Man
AR Experience Pizza Box
That’s it! In the summer of 2019, the fast food favorite and the wireless giant teamed up on pop-up locations in New York, LA, and Chicago. The stores gave out free food—including a limited-edition pink slushie—as well as other co-branded merch.
T-Mobile & Taco Bell
Got it! Nike hooked up with PS5 designer Yujin Morisawa to create a unique design for Los Angeles Clippers forward Paul George’s latest signature shoe. It’s not the first time, either—in 2018, two of George’s signature kicks had PlayStation themes.
Nike & Sony
PG5 “PlayStation 5” sneakers
That’s it! Call it “The Italian Job.” These two luxury Italian brands came together to design beautiful, hand-painted kitchen appliances—toasters, juicers, coffee makers, and more—in D&G-style prints that evoke Sicilian tradition.
SMEG & Dolce & Gabbana
Home Goods Collection
Nailed it! Whether you’re a doubter or a devotee, Virgil Abloh;s work always makes waves. His IKEA collaboration, called MARKERAD, included items like a chair, a rug, and special-edition tote bags that fans are still trying to cop.
Off-White & IKEA
Yep! Kith’s collaborative line with BMW from the fall of 2020 probably sold out before you got wind of it, and with good reason. The collection—which included racing jackets, knitwear, nylon track suits, and car accessories—consisted of 96 items in all and made the most of BMW’s M-line colorways.
Kith & BMW
We’ve had lots of beer mustard… but mustard beer is a new one. The classic condiment brand and the Colorado-based brewery went there for this outrageous combo, which blends citrus flavors with a yellow sauce for a wheat beer that’s semi-tart and tropical.
French's & Oskar Blues Brewery
French’s Mustard Beer
Yep! The ever-popular streetwear brand linked with the toy car company to create a unique Supreme-branded 1992 BMW M3, loaded inside a Hot Wheels Fleet Flyer. Though the mini vehicles retailed for $30 in 2019, they sell for almost $200 on resale markets.
Supreme & Hot Wheels (feat. BMW)
Fleet Flyer + ’92 BMW M3
Sometimes, genius strikes where you least expect—and with whom you least expect it. Can you match the unlikely brand partners that have come together to create something surprisingly great?
You know your pop culture libations.
How well do your friends?
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It Takes Two
A Brand Collaboration